Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jun022014

Skechers Takes A Marketing Run With Triple Crown Wannabee California Chrome

Special To NYSportsJournalism.com

June 2, 2014: California Chrome, the horse that has won the first two legs of the 2014 Triple Crown, will be wearing Skechers this weekend as it attempts to become the the first Triple Crown winner since Affirmed earned the title 36 years ago.

Skechers has signed on as a marketing partner with California Chrome owners Perry Martin and Steve Coburn. Financial terms were not disclosed.

The Belmont Stakes will be run on June 7 and air on NBC. If California Chrome wins, it would be the 12th Triple Crown winner in the sport's history and first since 1978.

TV viewership could top 15 million, based on past numbers of races in which horses had the opportunity to win a Triple Crown.

Belmont Stakes marketing partners include Longines, Coca-Cola, Yellow Tail, Coors Light and Perrier.

Under terms of the deal, Skechers branding will be included on trainer and owner team jackets, caps and apparel; as well as California Chrome’s horse blanket, gear, barn and related promotional events.

Skechers has access to California Chrome's image for about a month after the race whether or not it wins, but did not indicate in what manner.

“Skechers is a California brand, so sponsoring this horse with his uniquely California story makes perfect sense to us," Robert Greenberg, chairman and CEO for Manhattan Beach, Calif.-based Skechers, said in a statement. "We’re proud to associate Skechers with the best Triple Crown contender in several generations.”

The brand recently signed Joe Namath and Pete Rose to endorsement deals, and also includes on its roster Meb Keflezighi, Joe Montana and Mark Cuban.

Skechers had a race-related spot that broke during Super Bowl XLVI in 2012, but focused on greyhound racing and a French bulldog named Mr. Quiggly.

According to Greenberg, “As a true representative of his home state, California Chrome has already captured the hearts of America and inspired people around the world so we’re excited for the opportunity to bring Skechers' synergy to his amazing journey.”

California Chrome artist's rendition courtesy Skechers

Skechers Adds Joe Namath To Endorsement Roster

Skechers Blooms Marketing Alliance With Pete Rose

Back to Home Page