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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Aug272015

Skechers Signs As Title Sponsor For L.A. Marathon, Complete With Olympic Overtures

By Barry Janoff

August 27, 2015: Skechers continues to make inroads into territory generally occupied by its rivals, signing a multi-year partnership to become the title sponsor of the Los Angeles Marathon.

The next race, now known as the Skechers Performance Los Angeles Marathon, is scheduled for Sunday, Feb. 14, 2016. It would be the 31st running of the event, the origin of which was inspired by the 1984 Summer Olympics, held in Los Angeles.

The Skechers Performance Los Angeles Marathon will take place a day after Los Angeles hosts the U.S. Olympic Team Trials for Men’s and Women’s Marathon in preparation for the 2016 Summer Olympics in Rio de Janeiro.

NBC, which will air the Olympics, plans to broadcast the Olympic Team Trials nationally.

Both events are being finalized even as the Southern California Committee for the Olympic Games, the Los Angeles City Council and other local and state politicians are deciding on whether to accept the U.S. Olympic Committee's proposal to name Los Angeles as the city to represent the U.S. in a potential bid to host the 2024 Summer Games.

The International Olympic Committee's deadline for bid submissions is Sept. 15. Los Angeles would replace Boston as the USOC nominee.

Financial terms of Skechers alliance for its Perfomance division with the Los Angeles Marathon were not released. Skechers replaces Asics, which held title sponsor rights for the previous two events.

Other marketing partners include Gatorade, UPS, Clif Bar and Big 5 Sporting Goods.

According to  Michael Greenberg, president for Skechers. “Partnering with the Los Angeles Marathon is a strategic step forward for our company and the Performance division. As a Los Angeles-based business, we have always wanted to be a part of this iconic race since we began developing our performance footwear division and we could not be more thrilled to join the Los Angeles Marathon as title sponsor.”

Among other alliances, Skechers is the official footwear and apparel sponsor for the Chevron Houston Marathon and sponsors elite marathon runners Meb Keflezighi and Kara Goucher.

Keflezighi plans to compete in Los Angeles wearing the new Skechers GOmeb Speed 3, during both the  2016 U.S. Olympic Team Trials for Men’s and Women’s Marathon and the Skechers Performance Los Angeles Marathon.

Skechers also has deals that include Joe Montana, Pete Rose, Ringo Starr, Meghan Trainor, Sugar Ray Leonard and Mariano Rivera.

According to Gary Zenkel, president for NBC Olympics, “The Road to Rio will begin on the streets of Los Angeles as we start our U.S. Olympic Team Trials coverage with an unprecedented live presentation of the men’s and women’s marathon. This is a great start to our deepest U.S. Trials coverage ever.”

“Not only is it a great honor for Los Angeles to host the U.S. Olympic Team Trials Marathon, it’s another opportunity to demonstrate to the country and the world exactly why Los Angeles is quickly becoming the capital of premiere endurance sports in the United States,” Tracey Russell, LA Marathon LLC, said in a statement. “We’re very pleased to announce that NBC will be broadcasting the Trials live and that millions of viewers will be joining us to witness the country’s best marathoners pursue their Olympic dreams here on the streets of Los Angeles.”

Under terms of their pact, Skechers Performance will have a prominent presence at all Marathon week activities, including the Los Angeles Marathon Health & Fitness Expo. There, Skechers Performance plans to sell official race merchandise featuring the newly created Skechers Performance Los Angeles Marathon event logo.

In addition, Skechers Performance will outfit course volunteers and staff, and provide finishers’ shirts for all runners.

"Much like the City of Los Angeles itself, Skechers is an iconic, global, and stylish brand and we are extremely pleased to announce this new partnership."

The brand plans to have "comprehensive and integrated" Skechers Performance Los Angeles Marathon marketing and communications initiatives leading up to and during the race, to include the Skechers Performance Los Angeles Marathon Web site and app.

The Skechers Performance Los Angeles Marathon "Stadium to Sea" route begins at Dodger Stadium and ends on Santa Monica Blvd. at the Pacific Ocean. Among the iconic areas and destinations through which the Marathon passes are Chinatown, Little Tokyo, the Dorothy Chandler Pavilion, Hollywood & Vine, TLC (formerly Grauman's) Chinese Theater, Rodeo Drive and the Santa Monica Pier.

“Much like the City of Los Angeles itself, Skechers is an iconic, global, and stylish brand and we are extremely pleased to announce this new partnership on the Skechers Performance Los Angeles Marathon,” said Russell. “Skechers has achieved prominence across the global endurance sports market and we look forward to delivering a world-class marathon experience together here in Los Angeles and to collaborating on exciting new initiatives across the U.S. and around the world.”

Other cities that have declared their intention to bid on the 2024 Summer Games include Budapest, Hamburg, Paris and Rome. The IOC is scheduled to name the 2024 Olympics host city in 2017.

Meghan Trainor Signs To Sing With Skechers

Don't That Beat All: Ringo Starr Joins Skechers

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