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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Topps Now: Team USA 2017 WBC Champions (March Mad Ads Below)

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Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec222016

Top Female Sports Marketer Of The Year: 4’9” Simone Biles Stands (And Flips) Tall

By the Staff of NYSportsJournalism.com

December 22, 2016: At the Summer Games in Rio de Janiero, Simone Biles was part of the gold medal-winning squad dubbed the "Final Five."

Although a total team player, she has become this year the Final One in sports marketing, with deals that include Procter & Gamble, Nike, Beats by Dre, Kellogg’s (Tour), Hershey’s, Mattress Firm, GK Elite Gymnastics (a signature line of workout apparel) and Spieth America (workout equipment).

Among her many honors, whe was named a Woman of the Year by Glamour magazine, the AP Female Sports Athlete of the Year and the 2016 Female Athlete of the Year by the International Sports Press Association (AIPS).

She was named to espnW's 2016 IMPACT25 list of 25 "athletes and influencers who have made the biggest difference for women in sports this year" and was then named espnW’s Woman of the Year.

And she found time to write and do a PR tour for her book, Courage to Soar.

With her five medals in Rio — including four golds — she has a combined total of 19 Olympic and World Championship medals, and has become the most decorated American gymnast, surpassing Shannon Miller, who held the record since 1996.

Working with Octagon Olympics & Action Sports, she earns about $4 million from endorsements but has an unlimited potential, according to industry analysts.

Her social media numbers are just as strong: 2 million followers on Instagram, 874,000 followers on Twitter and 937,000 Likes on Facebook.

"Simone represents the American Dream. She is a great inspiration and example to all of her fans."

And to cap off her year, the 19-year-old appeared on the cover of ESPN Magazine along with Chicago Cubs catcher David Ross (now retired) and the Cleveland Cavaliers' J.R. Smith.

The alliance with Mattress Firm, as do some other of her endeavors, includes hands-on cause-marketing support. Having been raise in foster homes, she is particularly tuned in with the retailer's national Mattress Firm Foster Kids program to "help promote the importance of sleep, especially for children" and during the holidays the Mattress Firm Foster Kids Toy Drive. (See the TV spot here.)
 
According to Ken Murphy, president and CEO for Mattress Firm, "Simone represents the American Dream. She is a great inspiration and example to all her fans, and we are excited she has decided to join our team."

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