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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec222016

Top Female Sports Marketer Of The Year: 4’9” Simone Biles Stands (And Flips) Tall

By the Staff of NYSportsJournalism.com

December 22, 2016: At the Summer Games in Rio de Janiero, Simone Biles was part of the gold medal-winning squad dubbed the "Final Five."

Although a total team player, she has become this year the Final One in sports marketing, with deals that include Procter & Gamble, Nike, Beats by Dre, Kellogg’s (Tour), Hershey’s, Mattress Firm, GK Elite Gymnastics (a signature line of workout apparel) and Spieth America (workout equipment).

Among her many honors, whe was named a Woman of the Year by Glamour magazine, the AP Female Sports Athlete of the Year and the 2016 Female Athlete of the Year by the International Sports Press Association (AIPS).

She was named to espnW's 2016 IMPACT25 list of 25 "athletes and influencers who have made the biggest difference for women in sports this year" and was then named espnW’s Woman of the Year.

And she found time to write and do a PR tour for her book, Courage to Soar.

With her five medals in Rio — including four golds — she has a combined total of 19 Olympic and World Championship medals, and has become the most decorated American gymnast, surpassing Shannon Miller, who held the record since 1996.

Working with Octagon Olympics & Action Sports, she earns about $4 million from endorsements but has an unlimited potential, according to industry analysts.

Her social media numbers are just as strong: 2 million followers on Instagram, 874,000 followers on Twitter and 937,000 Likes on Facebook.

"Simone represents the American Dream. She is a great inspiration and example to all of her fans."

And to cap off her year, the 19-year-old appeared on the cover of ESPN Magazine along with Chicago Cubs catcher David Ross (now retired) and the Cleveland Cavaliers' J.R. Smith.

The alliance with Mattress Firm, as do some other of her endeavors, includes hands-on cause-marketing support. Having been raise in foster homes, she is particularly tuned in with the retailer's national Mattress Firm Foster Kids program to "help promote the importance of sleep, especially for children" and during the holidays the Mattress Firm Foster Kids Toy Drive. (See the TV spot here.)
 
According to Ken Murphy, president and CEO for Mattress Firm, "Simone represents the American Dream. She is a great inspiration and example to all her fans, and we are excited she has decided to join our team."

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