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NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Entries in Ben Simmons (1)

Monday
Jun272016

Simmons, Ingram, Top NBA Rookies Ready To Rock The Marketing Games

By Barry Janoff

June 27, 2016: Ben Simmons is in Foot Locker spots, Kris Dunn and Brandon Ingram are selling Speed Stick, Marquese Chriss and Buddy Hield are on Panini America trading cards and five incoming rookies have signed with adidas basketball.

Tthe NBA Draft Class of '16 is good to go in hitting the marketing and merchandising hardwood of life.

Simmons was taken No. 1 overall by the Philadelphia 76ers, and the team immediately filled its Web site with the likes of Simmons' No. 25 jerseys and T-shirts. That helped to support his recently signed deal with Nike, which in turn translated to starring in a pair of commercials for Foot Locker, "It's Not Real Yet" and "It's Real Now."

The spots are part of Foot Locker's "Approved" marketing platform, from lead agency BBDO, NY.

In "It's Not Real Yet,"  Simmons seeks pre-Draft advice and uses a life-size papier-mâché version of NBA Rookie of the Year Karl-Anthony Towns to get answers.

When Simmons asks the faux Towns, both outfitted head-to-toe in Nike gear from Foot Locker, "Any advice for my rookie year?" the answer, as Simmons speaking as Towns says, is "You're Ben Simmons. All that natural talent you got, just be yourself and you'll be Rookie of the Year, just like me."

In the second spot, which is set after he has been drafted, Simmons again asks, ""Any advice for my rookie year now that I've been drafted?"

This time, the real Towns answers, "Being drafted doesn't mean a thing. Now the real work starts. This isn't college. This is a grown-man's league."

Simmons also gets advice from Devin Booker and D'Angelo Russell, who both were rookies last year. Russell takes Simmons' cell phone and throws it out the window. "Trust me," he says, a nod to the situation during last season when he used his cell phone to record Los Angeles Lakers' teammate Nick Young talking about fooling around behind the back of his then fiancée Iggy Azalea, which went viral.

"We're thrilled to celebrate another NBA Draft with an elite player like Ben Simmons," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "Featuring four awesome young talents in our Foot Locker Draft campaign speaks volumes to the brand during this marquee sports moment."

Five now NBA rookies signed with adidas just prior to the Draft, including Ingram, signed No. 2 overall by the Lakers; Jaylen Brown, signed No. 3 by the Boston Celtics; Dragan Bender, the No. 4 overall pick by the Phoenix Suns); Dunn, taken at No. 5 by the Minnesota Timberwolves; and  Jamal Murray, selected at No. 7 by the Denver Nuggets.

"Our playbook is simple — partner with the best players and use their insights to change the game and connect with young athletes," Chris Grancio, general manager, adidas global basketball, said in a statement. "It's no secret that at adidas players have a voice to share ideas and insights that will create the best basketball gear in the world. We're proud to welcome them to our family and we look forward to getting started."

These players will be featured in upcoming brand campaigns, activations and global tours and will "play a collaborative and instrumental role in driving performance insights to create new footwear and apparel," according to adidas/

Panini America, the exclusive trading card and collectible sticker partner of the NBA, signed exclusive autograph trading card and memorabilia agreements with Marquese Chriss (drafted No. 8 by the Phoenix Suns, then had rights traded to the Washington Wizards) and Buddy Hield (drafted No. 6 by the New Orleans Pelicans).

Panini America ultimately unveiled digital cards of 21 top NBA draft picks (see them here).

Other exclusive athletes for memorabilia include Kobe Bryant, Kevin Durant, Kyrie Irving, Blake Griffin and John Wall.

Chriss and Hield saw their digital cards hit the Internet even as they hit the stage to officially meet NBA commissioner Adam Sillver.

They both will be featured throughout Panini America's 2016-17 NBA and Collegiate Basketball product seasons as well as in NBA Dunk, the company's digital trading card app.

Panini America said the first trading cards of both players will arrive in the Oct. 5 release of its 2016-17 Contenders Draft Picks Basketball. Their first NBA Rookie Cards will arrive the following week in the company's NBA Hoops Basketball brand.

According to Panini America CEO Mark Warsop, "There's a lot of excitement surrounding the 2016 NBA Draft Class and these two players are a big reason why. As we look to the start of a new NBA trading card season and the importance every new rookie crop plays in our success, we can't wait to get started."

Other exclusive athletes for Panini America memorabilia include Kobe Bryant, Kevin Durant, Kyrie Irving, Blake Griffin and John Wall.

In "First Impressions," from Colgate-Palmolive's Speed Stick antiperspirant, Ingram and Dunn get advice from Coach Speedman (played by actor John C. McFinley). "New team, new expectations," he tells them. "So if a veteran player asks you to sing karaoke in a tutu, let 'er rip. Connecting with your new teammates starts on Day One."

Speed Stick ran a similar ad around the NFL Draft with Jalen Ramsey (selected No. 5 overall by the Jacksonville Jaguars) and Myles Jack (selected by Jacksonville in the second round).

NBA, Partners Get 2016 Draft Party Started

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