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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 13-15)
1. Rampage $34.5M
2. A Quiet Place $32.6M
3. Truth or Dare $19.1M
4. Ready Player One $11.2M
5. Blockers $10.3M
6. Black Panther $5.3M
7. Isle of Dogs $5M
8. I Can Only Imagine $3.8M
9. Tyler Perry's Acrimony $3.7M
10. Chappaquiddick $3M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug192009

Michael Phelps Plans To Keep 'Shaq Vs.' From Taking A Ratings Dive

August 19, 2009: Michael Phelps is scheduled to dive into the pool, and in turn help Shaquille O'Neal from taking a dive in the ratings, when he films a segment of Shaq. Vs. for ABC on Aug. 23.

The event pitting the Olympic hero against the NBA all-star will take place at the Meadowbrook Aquatic and Fitness Center in Baltimore. Phelps overseas the Michael Phelps Swim School at Meadowbrook, which the North Baltimore Aquatic Club also uses as one of its training venues.

O'Neal is trying to be the big man on campus in his Shaq Vs. reality show, in which he faces other athletes on their home turf. Unfortunately, the premiere episode on ABC on Aug. 18 came in third in the ratings (4.3 million viewers) at the 9 P.M. slot behind, ironically, two other reality shows: America's Got Talent (11.6 million) on NBC and Big Brother (8.1 million) on CBS. The numbers, according to Nielsen Media Research, did put Shaq ahead of More to Love (4 million) on Fox and a repeat of 90210 on The CW.

O'Neal and ABC hope that upcoming episodes fare better. On Aug. 18, Shaq. Vs. was in Las Vegas, where O'Neal went five rounds against Oscar De La Hoya at the Planet Hollywood Hotel. Shaq weighed in at 7'1", 325 lbs, De La Hoya at 5'10", 154 lbs. Other scheduled athletes include Serena Williams and possibly Lance Armstrong. A faux-feud with David Beckham has dead-ended.

The premiere episode on Aug. 18 featured a team of semi-pro football players led by O'Neal facing off against a team lead by Pittsburgh Steelers' quarterback Ben Roethlisberger. As he did in the ratings, Shaq lost the challenge. O'Neal already has filmed episodes challenging volleyball pros Misty May-Treanor and Kerri Walsh (scheduled to air Aug. 25) and a home run derby against Albert Pujols of the St. Louis Cardinals (scheduled to air Sept. 1), both of which he lost.

Shaquille O'Neal: What I Did During My Summer Vacation

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