Top
POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec032009

Shaq Signs As Spokesman For Susta Sugar Substitute

December 3, 2009: Shaquille O'Neal.has signed a deal to become the spokesman and to appear in marketing efforts for Susta Natural Sweetner, a sugar-replacement product from NXT Nutritionals Holdings. Financial terms were not disclosed.

O'Neal, a 15-time all-star now in his first season with the Cleveland Cavaliers, will take an anti-obesity approach in his efforts. “My goal is to educate children and adults that Susta is the first sweetener that helps maintain a healthy lifestyle because Susta not only tastes great, but also contains probiotics as well as important vitamins and minerals,” O'Neal said in a statement.

Although specific marketing was not detailed, Michael McCarthy, president and CEO of Holyoke, Mass.-based NXT Nutritionals, said that O'Neal is the perfect spokesman for Susta because he has already taken a public stance about childhood obesity. In 2007, O'Neal hosted a reality TV show on ABC, Shaq's Big Challenge, which featured his efforts to help six severely obese middle school aged children from Broward County, Florida, to lose weight and gain a healthy lifestyle. By the end of the challenge they had all lost weight and passed the President's Physical Fitness Test in all areas.

"We applaud Shaquille’s commitment to being a good role model," McCarthy, a former vp at Pepsi, said in a statement. "He is acting on his conviction that by raising American’s awareness of the issues of obesity and diabetes he can help children and adults to adopt healthier diet habits."

According to marketing research firm Mintel’s Sugar and Sweeteners—U.S., November 2008 report, the sugar substitutes market in the U.S. grew 8.2% from 2006-08, with an estimated $772 million through the end of 2008.

“Healthy living and childhood obesity has always been near to my heart and I will do everything that I can to inform parents of the benefits of using Susta which I believe is the healthier alternative to any and all sweeteners in the marketplace today,” said O’Neal.

Shaq And LeBron In Cleveland: Let The Rock 'N' Roll Marketing Begin

Back to Home Page