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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Wednesday
May092018

Shaq Stands Big & Tall, Front & Center In JCPenny ‘Penney Parade’ Campaign

By Barry Janoff

May 8, 2018: No one has ever accused Shaquille O’Neal of being shy, and his role in a new campaign from JCPenney will not change that image.

Inn March, O’Neal signed as exclusive style ambassador for the men’s big and tall departments for the national retailer.

He will also create a big and tall menswear line and furnishings under the Shaquille O’Neal XLG brand, in association with Authentic Brands Group, a brand development, marketing, and entertainment firm that represents O'Neal. 

In his first effort under the deal, Shaq literally leads a parade to support JCPenney’s offerings for big and tall men — of which Shaq is front-and-center at 7’1”, 320-plus lbs.

“Big and tall and better than ever,” he shouts in the lead spot, “Penney Parade,” with musical accompaniment from the Tuskegee University Marching Crimson Pipers (Montgomery, Al.).

“Finally a shirt I can flex in,” Shaq says, jumping among floats filled with other big and tall men wearing such brands as Stafford and The Foundry Big & Tall Supply Co. “Go big or go home.”

Shaq then becomes a DJ for a post-parade parting, encouraging people to "Go big at JCPenney,” with sizes up to 6XL and 5XLT.

The spot breaks this week during NBA playoff programming on ESPN and the NBA on TNT, the latter of which is home to Inside the NBA, where O’Neal is a commentator alongside Ernie Johnson, Kenny Smith and Charles Barkley.

Support includes Internet, social media and POP.

Lead agency for Plano, Texas-based JCPenney is Badger & Winters, NY, which won the account in January (taking over from McGarryBowen).

Shaq’s line of clothing and furnishings will launch in select JCPenney stores and online on JCPenney.com.

Like the rest of the retail, category, JCPenney has dealing with down-sizing to re-imagine a stronger brand. The company operates about 875 department stores after closing some 140 locations in 2017.

JCPenney posted a stronger outlook for 2018 based on Q1 and Fiscal Year 2017 financials released in February.

"In 2018, we will intensify our market share efforts in appliances, mattresses and furniture, while continuing to take steps to modernize our apparel assortment and omni-channel,” Marvin R. Ellison, chairman and CEO, said in a statement when the financial report was released.

“Our strategy and plan is clear and consistent, and we remain focused on two critical factor: To operate the business for growth and deliver profitable earnings.”
 
O’Neal, who signed as Chief Fun Officer for Carnival Cruise Line earlier this year, will appear on-screen in the Kyrie Irving-fronted movie, Uncle Drew, due to hit theaters June 29.

The film also stars such current and former NBA nd WNBA players as Reggie Miller, Nate Robinson, Chris Webber and Lisa Leslie.

Shaq’s endorsements also  include Gold Bond, Icy Hot, Wix, Zales, Nabisco’s Oreos, Krispy Kreme (also an investor) and The General insuance (including a new campaign for Uncle Drew in which Shaq in is his "Big Fella" character).

He appears in marketing for Ring doorbell video security, in which he has an equity stake that earned him a solid payday when the company was acquired by Amazon for $1.1 billion in February.

Shaq Plans To Have Fun Cruisin' With Carnival

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