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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jun252009

Shaq 'N' LeBron In Cleveland: Let The Rock 'N' Roll Marketing (And Tweets) Begin

June 25, 2009: He won three NBA titles in Los Angeles and another in Miami. Now, Shaquille O'Neal will seek his fifth title in the city that is home to the Rock and Roll Hall of Fame and Museum via a trade that brings him to LeBron James and the Cleveland Cavaliers. In O'Neal, a 15-time NBA all-star who is 37, Cleveland gets a lead player who is still among the most imposing and marketable athletes in pro sports. (O'Neal's former team, the Phoenix Suns, which acquired him from the Miami Heat in 2008, get Ben Wallace, Aleksandar Pavlovic, $500,000 and a second-round pick in the 2009 NBA Draft.)

O'Neal earns about $15 million in endorsements via deals that include Chinese footwear and apparel brand Li-Ning, Enlyten nutraceutical dissolving strips and Comcast. (James tops all NBA players at about $25 million in endorsements, including Nike, Coca-Cola and State Farm.) O'Neal also has become one of Twitter's biggest spokespersons, although in a non-official capacity as a Twitter member. Fittingly, it only took a few hours for O'Neal to post on his Twitter page, "The Real Shaq" (where he has more than 1.4 million followers), a computer-generated image of himself wearing a Cleveland Cavaliers uniform that had been created by the Cavaliers, along with a Cavs logo. It came with several "tweets" from O'Neal, including, "Successful leadership is measured by influence, not authority." Another read, "This is how I really feel about the trade. Enjoy." Attached was a video of O'Neal lip-synching to Akon's "Over the Edge" ("I'm here at the crossroad/Where my life is heading? Man I don't know/Should I stay or should I go?/ 'Cause anything's better than what I been through.")

O'Neal in a Comcast ad with Ben Stein.The immediate marketing impact will be felt by the Cavaliers, who can use James and O'Neal in all of its sales and ticket activations. But O'Neal's marketing partners have a new window of opportunity to tap into the "LeBron effect" by putting O'Neal's fresh start seeking a title in Cleveland into the spotlight. Li-Ning, which vies with Nike and adidas for attention in China, could take advantage of the situation in Cleveland to step up its plans to become better known in the U.S.

"Shaq's marketing is on a national level already so the Cleveland move won't necessarily bring him new deals," said David Schwab. vice-president at marketing agency Octagon, Washington, D.C., and managing director at First Call, Octagon's celebrity acquisition and activation division. "But current partners of his like Comcast may be able to buy into or leverage the increased number of nationally broadcasted games he will be in. As for Cleveland, LeBron has already done so much for tickets and sponsorship. This," said Schwab, "is the cherry on top.

In fact, the Cavaliers took little time to post on their home page the computer-generated photo of O'Neal wearing a Cleveland uniform, with the text: "Running on Diesel. Welcome to Cleveland, Shaq. The chances of O'Neal and James appearing together in national marketing other than Cavaliers or NBA promo-related spots are slim and none, as many of their deals are conflicting (Li-Ning vs. Nike, Enlyten vs. James' Vitaminwater) and the cost to hire both would be prohibitive.

Shaq plays Scrabble in promo spot for ESPN's NBA coverage. "How did you get so many Q's?" "Don't worry about it!"But ESPN could pull it off, as both players have done spots for the sports network, by pairing them in a "This is SportsCenter" spot or in promos for its NBA coverage. TNT also has used multiple players to tout its NBA coverage, so a Shaq-LeBron duo could be a match made in Turner heaven. Beyond that, O'Neal could become a spokesperson for Cleveland landmarks such as the Rock Hall of Fame, and draw attention to other sports by showing up, for example, at a Cleveland Indians game. James and O'Neal are certain to make local appearances together, especially in "NBA Cares" related situations as the 2009-10 season approaches. And while some analysts are looking at this as a one-year-and-done deal for O'Neal, he has other plans, even if they are not with Cleveland. As O'Neal wrote on his Twitter page, "My numbers are not good enough to retire. 3 more years left."

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