Top
QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb052013

Shaquille O'Neal Gets Equity, Endorser Roles In Blue04 Enhanced Water Deal

By Barry Janoff

February 5, 2013: Even though he is two years into his post-NBA career, Shaquille O'Neal has not watered down his presence on TV and as a product endorse.

O'Neal, a 15-time All-Star with four NBA titles, has signed a deal with Blue04 that gives him equity in and makes him a product endorser for the "natural oxygenated-enhanced water beverage."

Financial terms of the alliance were not disclosed.

According to the Clermont, Fla.-based company, having O'Neal as part of the roster would "bring worldwide exposure to the brand while promoting the basic yet uniquely powerful benefits Blue04 provides: oxygen and minerals."

The company did not detail how O'Neal would be used in marketing and experiental activation.

Blue04 said that its ownership/endorser roster also includes seven-time NBA All-Star Tracy McGrady and WWE star David Otunga.

Last year, Blue04 was a sponsor of the Kentucky Derby.

The company said it recently signed distribution contracts in California and hotel chains in Florida in an attempt to compete with the top functional water brands. The category also includes OXYwater and Clearly Canadian O2.

"Everyone knows Shaquille's abilities, records and stats as one of the NBA's all-time greats," Dr. Dave Hardat, the founder and CEO for Blue04, said in a statement. "However, Shaquille's brand influence, business acumen, knowledge and sheer competitive nature has propelled his business career after the NBA to a level achieved by few."

According to Dr. Hardat, O'Neal will be "very hands-on and involved in the day-to-day operations of the company. We are thrilled to have him not only as a brand endorser, but also a partner and co-owner."

O'Neal, who works as an analyst for NBA on TNT's Inside the NBA, will be one of two celebrity coaches, along with Charles Barkley, in the BBVA Rising Stars Challenge, which will take place during the NBA's All-Star Game weekend next week.

Also beginning later this month he will host a reality comedy series,on truTV, Upload with Shaquille O'Neal.

"I am proud to be part of a beverage brand that combines the natural benefits of water, oxygen and minerals, while offering enhancements from scientific research to stay hydrated for overall well being," O'Neal said in a statement.

O'Neal's four NBA championships included three with the Los Angeles Lakers (2000-02), where he was named NBA Finals MVP for all three championships, and one with the Miami Heat (2006). He began his 19-year pro career with the Orlando Magic and also played for the Phoenix Suns, Cleveland Cavaliers and Boston Celtics before retiring in 2011.

Shaq Takes Center Stage in truTV Reality Comedy

Back to Home Page