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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Mar192016

Scotts Grows March Madness Campaign With Lowe's, Georgetown Hoops' JT3

By Barry Janoff

March 19, 2016: John Thompson III, the head basketball coach for the University of Georgetown Hoyas, knows a lot about hoops but apparently not much about lawn care.

Despite that, he has become a gardening guru in a series of NCAA March Madness spots for Lowe's and Scotts Miracle-Gro.

For the third year, Scotts, an official partner with MLB, is using a a buy-through via its association with Lowe's, an official NCAA partner, to share its message during March Madness.

The three-week long basketball tournament coincides with something known as the first day of spring (March 20), about which Scotts knows a great deal but, again, JT3 not so much.

The humorous multimedia campaign, anchored by a series of spots, "Ask JT3," airing across NCAA March Madness media partners CBS and Turner Sports' TBS, TNT and truTV, establishes "JT3" as the go-to guy for all things green and growing.

The campaign is under the auspices of Lowe's Lead agency, BBDO.

Marysville, Ohio-based Scotts does have a lengthy list of products and tips intended to help people transition from winter to spring — look out for snow mold when the snow melts, prepare your lawn mower before using it, feed your lawn while controlling weeds — but Thompson has yet to discover them.

In one spot, "Bulldogs," a guy sitting at home says, "Hi coach, my dog is always running round on my lawn. Is there a particular seed that stands up to traffic?"

Thompson, standing in a basketball gym in front of an NCAA banner, asks, "What kind of dog is it? A bulldog?" referencing the Hoyas' mascot.

The guy is legitimately puzzled. "Uh, no."

"You sure," says Thompson. "Because there are all kinds of bulldogs. English Bulldogs. French Bulldogs. Victorian Bulldogs. Red-Tiger Bulldogs . . ."

A voiceover offers, "Scotts Lawn Care products at Loew's," and the spot directs people to get real information at Lowes.com/lawncare, which offers a "personalized lawn care plan."

In another spot, "Stretch," a woman standing in front of her shed asks, "Hey, coach. I'm about to mow the lawn. Anything I should do before I start?"

JT3 replies, "You should stretch for 30 minutes. You don't want to pull a hammy (hamstring)."

In "Blue Grass," a guy in his yard says, "Hey, coach. I'm wondering what type of grass I should plant. Do you know anything about Kentucky bluegrass?"

An irate JT3 then says to someone off-screen, "I was under the impression there would be no questions about Kentucky."

A Twitter component, #AskJT3, has, unfortunately for the campaign, opened the door for people to ask Thompson, who has been Georgetown's head coach since 2004, all sorts of things, including, "Hey, Coach, remember that time you lost to Florida Gulf Coast (in the 2013 NCAA tournament)?" and "Should my lawn have a point guard? Should my lawn commit fewer fouls? Should my lawn learn to run a pick-and-roll?"

Lowe's has its own campaign running during March Madness, including "Unicorn," which offers its own version of lawn care; and "Giraffe."

Scotts has been a partner with MLB since 2010.

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