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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Mar192016

Scotts Grows March Madness Campaign With Lowe's, Georgetown Hoops' JT3

By Barry Janoff

March 19, 2016: John Thompson III, the head basketball coach for the University of Georgetown Hoyas, knows a lot about hoops but apparently not much about lawn care.

Despite that, he has become a gardening guru in a series of NCAA March Madness spots for Lowe's and Scotts Miracle-Gro.

For the third year, Scotts, an official partner with MLB, is using a a buy-through via its association with Lowe's, an official NCAA partner, to share its message during March Madness.

The three-week long basketball tournament coincides with something known as the first day of spring (March 20), about which Scotts knows a great deal but, again, JT3 not so much.

The humorous multimedia campaign, anchored by a series of spots, "Ask JT3," airing across NCAA March Madness media partners CBS and Turner Sports' TBS, TNT and truTV, establishes "JT3" as the go-to guy for all things green and growing.

The campaign is under the auspices of Lowe's Lead agency, BBDO.

Marysville, Ohio-based Scotts does have a lengthy list of products and tips intended to help people transition from winter to spring — look out for snow mold when the snow melts, prepare your lawn mower before using it, feed your lawn while controlling weeds — but Thompson has yet to discover them.

In one spot, "Bulldogs," a guy sitting at home says, "Hi coach, my dog is always running round on my lawn. Is there a particular seed that stands up to traffic?"

Thompson, standing in a basketball gym in front of an NCAA banner, asks, "What kind of dog is it? A bulldog?" referencing the Hoyas' mascot.

The guy is legitimately puzzled. "Uh, no."

"You sure," says Thompson. "Because there are all kinds of bulldogs. English Bulldogs. French Bulldogs. Victorian Bulldogs. Red-Tiger Bulldogs . . ."

A voiceover offers, "Scotts Lawn Care products at Loew's," and the spot directs people to get real information at Lowes.com/lawncare, which offers a "personalized lawn care plan."

In another spot, "Stretch," a woman standing in front of her shed asks, "Hey, coach. I'm about to mow the lawn. Anything I should do before I start?"

JT3 replies, "You should stretch for 30 minutes. You don't want to pull a hammy (hamstring)."

In "Blue Grass," a guy in his yard says, "Hey, coach. I'm wondering what type of grass I should plant. Do you know anything about Kentucky bluegrass?"

An irate JT3 then says to someone off-screen, "I was under the impression there would be no questions about Kentucky."

A Twitter component, #AskJT3, has, unfortunately for the campaign, opened the door for people to ask Thompson, who has been Georgetown's head coach since 2004, all sorts of things, including, "Hey, Coach, remember that time you lost to Florida Gulf Coast (in the 2013 NCAA tournament)?" and "Should my lawn have a point guard? Should my lawn commit fewer fouls? Should my lawn learn to run a pick-and-roll?"

Lowe's has its own campaign running during March Madness, including "Unicorn," which offers its own version of lawn care; and "Giraffe."

Scotts has been a partner with MLB since 2010.

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