Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan172016

Super Bowl 50, Olympics, Hockey World Cup Will Drive Sponsor Spend To Record $60B

By Barry Janoff

January 15, 2016: The coming year will see a series of unique sports events with global impact, led by the Summer Olympics and Paralympic Games in Rio de Janeiro, the NHL-led World Cup of Hockey in October and the NFL's historic Super Bowl 50 on Feb. 7.

Driven by these high-profile competitions, and supported by such factors as companies moving toward worldwide expansion and finding more opportunities to partner with rights' holders, global sponsorship spending is projected to grow 4.7% in 2016, and top a record $60 billion.

In North America, sponsorship spend is expected to increase by 4.5% over 2015, topping $22 million, according to marketing, research and consulting firm IEG, Chicago.

Also in North America, sponsorship growth should outpace other forms of marketing, with ad spending expected to grow just 2.6% and other marketing spending up 3.7%, per IEG.

If IEG's projected numbers hold true, worldwide sponsorship spending would grow faster than in any of the previous three years and would top $60.2 billion.

In North American sponsorship spending was $21.4 billion in 2015 and is expected to grow to $22.4 billion this year, per IEG.

Over the past year, several North American-based sports properties hit record highs in spending by marketing and sponsorship partners.

The NFL had sponsorship revenue in 2014 of $1.15 billion. Sponsorship spending on the NBA and its 30 teams hit $739 million last season, up from $679 million (8.9%) the previous year.

MLB sponsorship revenue in 2014 was $695 million and the NHL in 2014-15 reached $447 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion, golf hit $1.65 billion in 2014 and tennis was at $739 million, per IEG.

“More marketers, in particular major brands from China and India, are taking a page from the playbook of U.S., European and Japanese companies before them that used sponsorship to build regional and global brands,” Jim Andrews, IEG svp, said in a statement.

“At the same time, rights-holders continue to take advantage of digital media to open up sponsorship opportunities in markets around the world, regardless of where the property is based," said Andrews.

Around the world, sponsorship growth is projected to be on par with spending for ad, marketing and promotion, according to the IEG's 31st annual year-end industry review and forecast.

This year, global ad spend is seen increasing 4.5%, as are other forms of marketing such as public relations, direct marketing and promotions.

Among other observations from IEG, strong international and domestic spending by companies based in China, India, South Korea, Japan and other countries is expected to make Asia Pacific sponsorship spending the "fastest growing of any region" in 2016 at 5.7%.

In addition, Central and South America "should see strong growth" at 4.7%.

However, what IEG labels the "more mature" European market would experience the slowest growth, 3.9%, "despite a significant rebound from 2015’s 3.3 percent rate."

According to IEG, "In what has become a familiar story, the (North American) property types that receive the most dollars are expected to again grow at the fastest rates. "Sponsors (will) continue to invest marketing dollars in properties that can deliver customized benefits, integration with digital and social content, insights from audience data, and top-notch servicing."

Back to Home Page