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NEWS REAL

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Sunday
Jan172016

Super Bowl 50, Olympics, Hockey World Cup Will Drive Sponsor Spend To Record $60B

By Barry Janoff

January 15, 2016: The coming year will see a series of unique sports events with global impact, led by the Summer Olympics and Paralympic Games in Rio de Janeiro, the NHL-led World Cup of Hockey in October and the NFL's historic Super Bowl 50 on Feb. 7.

Driven by these high-profile competitions, and supported by such factors as companies moving toward worldwide expansion and finding more opportunities to partner with rights' holders, global sponsorship spending is projected to grow 4.7% in 2016, and top a record $60 billion.

In North America, sponsorship spend is expected to increase by 4.5% over 2015, topping $22 million, according to marketing, research and consulting firm IEG, Chicago.

Also in North America, sponsorship growth should outpace other forms of marketing, with ad spending expected to grow just 2.6% and other marketing spending up 3.7%, per IEG.

If IEG's projected numbers hold true, worldwide sponsorship spending would grow faster than in any of the previous three years and would top $60.2 billion.

In North American sponsorship spending was $21.4 billion in 2015 and is expected to grow to $22.4 billion this year, per IEG.

Over the past year, several North American-based sports properties hit record highs in spending by marketing and sponsorship partners.

The NFL had sponsorship revenue in 2014 of $1.15 billion. Sponsorship spending on the NBA and its 30 teams hit $739 million last season, up from $679 million (8.9%) the previous year.

MLB sponsorship revenue in 2014 was $695 million and the NHL in 2014-15 reached $447 million, according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion, golf hit $1.65 billion in 2014 and tennis was at $739 million, per IEG.

“More marketers, in particular major brands from China and India, are taking a page from the playbook of U.S., European and Japanese companies before them that used sponsorship to build regional and global brands,” Jim Andrews, IEG svp, said in a statement.

“At the same time, rights-holders continue to take advantage of digital media to open up sponsorship opportunities in markets around the world, regardless of where the property is based," said Andrews.

Around the world, sponsorship growth is projected to be on par with spending for ad, marketing and promotion, according to the IEG's 31st annual year-end industry review and forecast.

This year, global ad spend is seen increasing 4.5%, as are other forms of marketing such as public relations, direct marketing and promotions.

Among other observations from IEG, strong international and domestic spending by companies based in China, India, South Korea, Japan and other countries is expected to make Asia Pacific sponsorship spending the "fastest growing of any region" in 2016 at 5.7%.

In addition, Central and South America "should see strong growth" at 4.7%.

However, what IEG labels the "more mature" European market would experience the slowest growth, 3.9%, "despite a significant rebound from 2015’s 3.3 percent rate."

According to IEG, "In what has become a familiar story, the (North American) property types that receive the most dollars are expected to again grow at the fastest rates. "Sponsors (will) continue to invest marketing dollars in properties that can deliver customized benefits, integration with digital and social content, insights from audience data, and top-notch servicing."

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