Top
QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Aug252013

Barry Sanders Gaining Yards, Marketing Partners, Consumers For 'Madden NFL 25'

By Barry Janoff

August 24, 2013: What would you do for a free advance copy of Madden NFL 25, the 25th anniversary edition of the iconic video game that hits retail Aug. 27?

A group of people ran a 40-yard dash. Others just sat at home and drank Pepsi Max. Barry Sanders got a shave and a haircut.

EA Sports sent NFL Hall of Fame running back Sanders — who also happens to be the Madden NFL 25 cover athlete – to Orlando recently to find out to what lengths people would go, and filmed the action for all to see. EA Tiburon, which develops Madden NFL and other titles, is headquartered just north of the city.

EA Sports and Sanders set up shop at the track and field facility in Showalter Field in Winter Park on Aug. 17 and played host to a bevy of fans, who had responded to shout-outs via social media.

Under the banner, "100 copies of Madden. 40 yards. 1 chance," fans competed in a 40-yard dash in all age groups. In the video, youngsters and adults alike are shown being handed a copy of Madden NFL 25 at they cross the 40-yard finish line.

Not everyone had a smooth result. One guy stumbled and managed to fall across the finish line; another appeared to pull a hamstring. (See the full video here.)

Sanders also touted the release of Madden NFL 25 via a new TV spot from Pepsi Max, one of the game's marketing partners.

In the Pepsi Max ad, "Disappearing Sanders," Sanders is getting a shave and a haircut at a local barber shop. The two guys attending him are talking about his great NFL career when one asks a question that has become part of Sanders' legend: Why did he retire from the Detroit Lions when he did, with several good years left to go in his career?

"You ran for 99 touchdowns, and then you just disappeared from the game," one of them says. "Why?"

When he retired after the 1998 season at the age of 30, his career total of 15,269 less than 1,500 yards away from what then was the NFL's all-time rushing mark held by Walter Payton (16,726 yards), since surpassed by Emmitt Smith (18,355).

Sanders has rarely talked about that, but now appears to be willing to share the reason.

"Well. guys," says Sanders, "the real reason I retired was . . . "

At that moment, Sanders disappears from the barber chair in a puff of smoke and reappears in the living room of two guys playing Madden NFL 25. One of them has just opened a bottle of Pepsi Max, which appears to be the magic potion that transported Sanders.

A voiceover explains, "Uncap Pepsi Max to unlock a legend like Barry Sanders in Madden NFL 25."

Sometime later, one of the guys from the barber shop opens a Pepsi Max, sending Sanders back to the original location. "Sorry, dog, we're closed now," they say to a confused Sanders. (See the full spot here.)

Other marketing partners for the 25th anniversary edition of Madden NFL include GMC, Amazon, DirecTV and ESPN.

Sanders beat out a slew of current and legendary NFL players for the honor of being on the cover of Madden NFL 25, as voted by fans and consumers. Adrian Peterson of the Minnesota Vikings came in second.

EA Sports later revealed that Sanders would be on the cover for Xbox 360, PlayStation 3 and Nintendo Wi releases, Peterson on the covers of PlayStation 4 and Xbox One.

"I am shocked, excited, humbled, elated. I am also proud to be the Madden 25 cover athlete," Sanders tweeted when he heard the news. "The voter turn out in this program has been remarkable. And the fact that I won is pretty sweet, but very surprising and amazing,”

Game On For RBs Lynch, Foster In Madden NFL 25 Marketing

Madden NFL 25: Old, New, The Curse

Back to Home Page