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What Are You Watching In May 2018
 
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QUICK HITS

• Per offering his Isleworth estate (9927 Giffin Court) Orlando for $28M. Includes 31K sq ft living space, 6K sq ft indoor hoops court, 2.1K sq ft garage with dance & recording studios.

• The NBA said that 40 players are expected to attend the NBA Global Camp 2018, a pre-Draft showcase scheduled for June 2-5 at La Ghirada Sports Center in Treviso, Italy, for top Draft-eligible prospects from outside the U.S. The camp will include team interview sessions, five-on-five games, shooting drills, and strength and agility testing in front of representatives from all 30 NBA teams, all under the direction of NBA personnel.

• The Cleveland Browns have been named as the team to be featured in HBO’s 2018 series Hard Knocks. The Browns were 0-16 last season and then selected QB Baker Mayfield with the overall No. 1 pick. This year’s series is schedule to debut Aug. 7.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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NBA Finals: 'Finally Mine' See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jun192012

Russell Athletic Gets Naming, Marketing. Merchandise Rights To College Bowl Game

By Barry Janoff

June 19, 2012: National sports company Russell Athletic, seeking to make a statement in college football, has signed a deal with Florida Citrus Sports for naming rights to the newly named Russell Athletic Bowl in Orlando.

Financial terms of the alliance, which runs through 2015, were not disclosed.

Previous title sponsor Champs Sports said it would continue its relationship with Florida Citrus Sports as an "official partner" of both the Russell Athletic Bowl and the Capital One Bowl, also under the auspices of Florida Citrus Sports, through 2014.

Other official partners of the game include Anheuser-Busch (Bud Light) and Capital One.

The 2012 Russell Athletic Bowl is scheduled for Dec. 28 at Florida Citrus Bowl Stadium featuring teams from the Atlantic Coast and Big East Conferences. The game will air live on ESPN.

As part of the multi-year deal, Bowling Green, Ky.-based Russell Athletic, a division of Russell Brands, LLC,  said it would receive national exposure through TV, radio and online media, including Twitter and Facebook. Russell Athletic will also receive in-stadium signage and local recognition during the week long schedule of Russell Athletic Bowl-related events.

In addition, the game will receive marketing support via broadcast, outdoor and print throughout Central Florida.

The deal also names Russell Athletic as the exclusive apparel partner of Florida Citrus Sports, providing apparel and merchandise to all of FCSports' properties, including the Russell Athletic Bowl, Capital One Bowl and Fresh From Florida Parade. Russell Athletic said that related merchandise would soon be available.

"As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl."

"As a brand whose heritage is so deeply rooted in college football, it is a natural fit for Russell Athletic to partner with FCSports for the Russell Athletic Bowl," Gary Barfield, executive vice president, Russell Brands, said in a statement. "We are also excited to extend our 'Together We R' brand campaign in new ways and reach even more consumers through all the channels that FCSports provides as part of this relationship."

Russell Athletic said it would work with FCSports in the coming year "to help negotiate the new conference agreements that will bring Orlando a premier bowl match up after the current conference affiliations expire following the 2013 edition of the game."

"We are honored to add Russell Athletic as a bowl title sponsor and business partner through the 2015 season," Steve Hogan, CEO for Florida Citrus Sports, said in a statement. "'Together We R' committed to providing one of the best student-athlete experiences offered in the post-season and this agreement launches an exciting new era for this bowl game."

This 2012 Russell Athletic Bowl marks the 23rd year of the game and its 12th in Orlando. Last year's game between Florida State and Notre Dame marked the first sellout and highest attendance in Orlando with 68,305 fans, according to Florida Citrus Sports. Six million people also watched the game on ESPN.

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