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• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May042011

Derrick Rose MVP Honor Bulls adidas, PowerAde, NBA Into Marketing Mode

By Barry Janoff, Executive Editor

Adidas was among Rose's marketing partners to honor his MVP award.May 4, 2011: It didn't take long for the marketing wheels to turn after 22-year-old Derrick Rose of the Chicago Bulls was named the NBA's MVP for 2010-11, which is presented by Kia.

The youngest MVP in NBA history had barely concluded his acceptance speech, offering much love to his mom, Brenda, when Rose's marketing partners were on the air and across the Internet with congratulatory ads, highlight reels and. of course, merchandise.

Among them: adidas, Coca-Cola's PowerAde, the Bulls and the NBA.

Analysts who already had pegged Rose as an up-and-coming marketing star say the MVP award will win over companies who may have been on the fence about his ability to sell products. His age and demeanor makes him a strong spokesman for target demos in such categories as mobile phones, cars, electronics and grooming.

Rose is represented by former NBA player and Chicago Bulls guard B.J. Armstrong, who is vp-basketball management at Wasserman Media Group in Los Angeles.

Adidas has combined Rose's words from the beginning of the 2010-11 season when people were questioning whether or not it was too soon for him to be MVP. The support comes from a highlight reel showing Rose in action, outfitted in adidas shoes and, of course, adidas jersey.

"The way I look at it within myself, why not? Why can't I be the MVP of the league?," Rose asks. "Why can't I be the best player in the league? I don't see why-why-why can't I do that?"

Highlights from this past season roll on, including Rose wearing his signature adiZero shoe during the 2011 NBA All-Star Game.

Rose continues, "I think I work hard, I think I dedicate myself to the game and sacrifice a lot of things at a young age and I know if I continue to do good, what I can get out of it and if that's me going out or doing whatever, I'm willing to do it because I know in the long run, it's going to help me."

The spot concludes with an homage to Rose and adidas' current tag line: "Youngest MVP in league history. D Rose is all in."

PowerAde pays hommage to Rose and his MVP season.PowerAde foregoes spoken words for highlights of Rose and the Bulls, shows him drinking PowerAde Ion4 and also makes note of his status at 22 as the NBA's youngest-ever MVP.

PowerAde's roster also includes Ryan Howard, Chris Paul and Chris Johnson.

Wes Unseld was 23 when he won the honor in 1968-69. Among others, Bill Russell, Wilt Chamberlain, Kareem Abdul-Jabbar and Moses Malone each were 24 at the time they won their respective MVP awards.

Rose also is just the second player in Bulls history to win the MVP, although the other, Michael Jordan, won it five times.

The rest of the top five in MVP voting for the 2010-11 season was Dwight Howard, LeBron James (who had won the previous two MVP awards), Kobe Bryant and Kevin Durant.

"Why can't I be the MVP of the league? Why can't I be the best player in the league? I don't see why-why-why can't I do that?"

The Bulls honored Rose with a home page takeover with links to his speech and other highlights. The Bulls online store features a bevy of items attributing Rose's MVP status. That includesT -shirts, pennants, autographed photos, flags, towels and even a clock that keeps time over a photo of Rose and the words: 2010-11 NBA Most Valuable Player and a faux Rose signature.

The NBA was quick to hit its online NBA Store destination with MVP T-shirts, in addition to its array of other Rose goods.

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