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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr262012

Jersey Score: D-Rose, Lin-Sanity Finish One-Two With Top-Selling NBA Jerseys

By Barry Janoff

April 26, 2012: Jeremy Lin not only had a significant impact on the court with the New York Knicks before succumbing to a knee injury and subsequent surgery, but he had a significant impact on the sales and marketing of both the Knicks and the NBA.

After gaining the starting point guard position in early February, the Knicks and parent company Madison Square Garden were able to sign marketing and partnership deals based directly on Lin's presence and Asian-American heritage, including ACER and Maxxis International, both of which are based in Taiwan.

Now, the NBA has confirmed that Lin's presence has had a major impact on jersey sales in 2011-12.

The 23-year-old Lin finished No. 2 among all players behind Chicago Bulls guard Derrick Rose, who was No. 5 last season. In fact, since Lin jerseys have been available only since February, he has sold the most jerseys among all players since then, based on sales at the NBA Store in New York and on NBAStore.com from April 2011 to present.

Rose's Bulls team also claimed the No. 1 spot in sales of team apparel, with the Knicks No. 2. The Los Angeles Lakers had occupied the top spot in team merchandise since the end of the 2008 season.  

Behind them in the top five are the Lakers’ Kobe Bryant, Miami Heat’s LeBron James (No. 4) and the Knicks’ Carmelo Anthony (No. 5). The Knicks had three players in the top 11, with Amar'e Stoudemire's jersey at No. 11.

The Boston Celtics were the only other team besides the Knicks with three players on the Top 15 list: Rajon Rondo (No. 10), Ray Allen (No. 12) and Paul Pierce (No. 13).

Since 2001, Bryant has claimed the No. 1 position six times and James has held it twice, once with the Heat (2011) and once with the Cleveland Cavaliers (2004), according to the NBA.

The defending NBA champion Dallas Mavericks came in at No. 5 in sales of team merchandise and Finals MVP Nowitzki No. 7 after not having either a team or player among the Top Ten since 2008.

The Los Angeles Clippers had two players on the list: Blake Griffin (No. 9) and Chris Paul (No. 15). The last time the Clippers featured two players was in April 2002 with Darius Miles (No. 7) and Lamar Odom (No. 8).

This year marks the sixth season that adidas has served as the official oncourt uniform and apparel provider of the NBA.

Top 15 Most Popular NBA Player Jerseys
1. Derrick Rose, Chicago Bulls
2. Jeremy Lin, New York Knicks
3. Kobe Bryant, Los Angeles Lakers
4. LeBron James, Miami Heat
5. Carmelo Anthony, New York Knicks
6. Dwyane Wade, Miami Heat
7. Dirk Nowitzki, Dallas Mavericks
8. Kevin Durant, Oklahoma City Thunder
9. Blake Griffin, Los Angeles Clippers
10. Rajon Rondo, Boston Celtics
11. Amar’e Stoudemire, New York Knicks      
12. Ray Allen, Boston Celtics
13. Paul Pierce, Boston Celtics
14. Dwight Howard, Orlando Magic
15. Chris Paul, Los Angeles Clippers         

Top Ten Most Popular Team Merchandise
1. Chicago Bulls
2. New York Knicks
3. Los Angeles Lakers
4. Miami Heat
5. Dallas Mavericks
6. Boston Celtics
7. Oklahoma City Thunder
8. Los Angeles Clippers
9. Denver Nuggets
10. Orlando Magic

Top NBA Jerseys At End Of Season
2012 – Derrick Rose, Chicago Bulls
2011 – LeBron James, Miami Heat
2010 – Kobe Bryant, Los Angeles Lakers
2009 – Kobe Bryant, Los Angeles Lakers
2008 – Kevin Garnett, Boston Celtics
2007 – Kobe Bryant, Los Angeles Lakers
2006 – Dwyane Wade, Miami Heat
2005 – Shaquille O’Neal, Miami Heat
2004 – LeBron James, Cleveland Cavaliers
2003 – Kobe Bryant, Los Angeles Lakers
2002 – Kobe Bryant, Los Angeles Lakers
2001 – Kobe Bryant, Los Angeles Lakers
Source: NBA

Jeremy Lin-Fluences Marketing Deals For New York Knicks, MSG

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