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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Apr262012

Jersey Score: D-Rose, Lin-Sanity Finish One-Two With Top-Selling NBA Jerseys

By Barry Janoff

April 26, 2012: Jeremy Lin not only had a significant impact on the court with the New York Knicks before succumbing to a knee injury and subsequent surgery, but he had a significant impact on the sales and marketing of both the Knicks and the NBA.

After gaining the starting point guard position in early February, the Knicks and parent company Madison Square Garden were able to sign marketing and partnership deals based directly on Lin's presence and Asian-American heritage, including ACER and Maxxis International, both of which are based in Taiwan.

Now, the NBA has confirmed that Lin's presence has had a major impact on jersey sales in 2011-12.

The 23-year-old Lin finished No. 2 among all players behind Chicago Bulls guard Derrick Rose, who was No. 5 last season. In fact, since Lin jerseys have been available only since February, he has sold the most jerseys among all players since then, based on sales at the NBA Store in New York and on NBAStore.com from April 2011 to present.

Rose's Bulls team also claimed the No. 1 spot in sales of team apparel, with the Knicks No. 2. The Los Angeles Lakers had occupied the top spot in team merchandise since the end of the 2008 season.  

Behind them in the top five are the Lakers’ Kobe Bryant, Miami Heat’s LeBron James (No. 4) and the Knicks’ Carmelo Anthony (No. 5). The Knicks had three players in the top 11, with Amar'e Stoudemire's jersey at No. 11.

The Boston Celtics were the only other team besides the Knicks with three players on the Top 15 list: Rajon Rondo (No. 10), Ray Allen (No. 12) and Paul Pierce (No. 13).

Since 2001, Bryant has claimed the No. 1 position six times and James has held it twice, once with the Heat (2011) and once with the Cleveland Cavaliers (2004), according to the NBA.

The defending NBA champion Dallas Mavericks came in at No. 5 in sales of team merchandise and Finals MVP Nowitzki No. 7 after not having either a team or player among the Top Ten since 2008.

The Los Angeles Clippers had two players on the list: Blake Griffin (No. 9) and Chris Paul (No. 15). The last time the Clippers featured two players was in April 2002 with Darius Miles (No. 7) and Lamar Odom (No. 8).

This year marks the sixth season that adidas has served as the official oncourt uniform and apparel provider of the NBA.

Top 15 Most Popular NBA Player Jerseys
1. Derrick Rose, Chicago Bulls
2. Jeremy Lin, New York Knicks
3. Kobe Bryant, Los Angeles Lakers
4. LeBron James, Miami Heat
5. Carmelo Anthony, New York Knicks
6. Dwyane Wade, Miami Heat
7. Dirk Nowitzki, Dallas Mavericks
8. Kevin Durant, Oklahoma City Thunder
9. Blake Griffin, Los Angeles Clippers
10. Rajon Rondo, Boston Celtics
11. Amar’e Stoudemire, New York Knicks      
12. Ray Allen, Boston Celtics
13. Paul Pierce, Boston Celtics
14. Dwight Howard, Orlando Magic
15. Chris Paul, Los Angeles Clippers         

Top Ten Most Popular Team Merchandise
1. Chicago Bulls
2. New York Knicks
3. Los Angeles Lakers
4. Miami Heat
5. Dallas Mavericks
6. Boston Celtics
7. Oklahoma City Thunder
8. Los Angeles Clippers
9. Denver Nuggets
10. Orlando Magic

Top NBA Jerseys At End Of Season
2012 – Derrick Rose, Chicago Bulls
2011 – LeBron James, Miami Heat
2010 – Kobe Bryant, Los Angeles Lakers
2009 – Kobe Bryant, Los Angeles Lakers
2008 – Kevin Garnett, Boston Celtics
2007 – Kobe Bryant, Los Angeles Lakers
2006 – Dwyane Wade, Miami Heat
2005 – Shaquille O’Neal, Miami Heat
2004 – LeBron James, Cleveland Cavaliers
2003 – Kobe Bryant, Los Angeles Lakers
2002 – Kobe Bryant, Los Angeles Lakers
2001 – Kobe Bryant, Los Angeles Lakers
Source: NBA

Jeremy Lin-Fluences Marketing Deals For New York Knicks, MSG

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