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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

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NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

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1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar182015

$770 Million Franchise Man: McIlRoy Replaces Woods As Face Of EA PGA Tour 

By Barry Janoff

March 16, 2015: In 1998, Electronic Arts' EA Sports division released the inaugural edition of Tiger Woods PGA Tour, a video game that rode the laurels of a man whom many arguably consider to be the greatest golfer of all time.

Following the public unveiling of Woods personal problems in 2009, when companies such as Kellogg's, AT&T, Gatorade, Gillette and Accenture severed ties with him, EA continued to support him and to feature Woods as the face of the PGA Tour franchise.

That relationship began to wane for the 2010 release of the video game's 2011 version when Woods for the first time shared the cover with then on-the-rise star Rory McIlroy.

For Tiger Woods PGA Tour 2012, released in 2011, Woods' image was entirely replaced with a generic photo taken at The Masters.

Woods was back on the cover for the 2012 version of Tiger Woods PGA Tour 2013, sharing the space with Rickie Fowler. In 2013, Woods shared the cover of the 2014 game with legend Arnold Palmer in what proved to be Woods' swan song with EA and the end of the Tiger Woods PGA Tour title.

EA and Tiger Woods ended their 15-year alliance in 2013, during which time Tiger Woods PGA Tour brought in more than $770 million for the gaming company, according to industry analysts.

At the time, EA's vice-president and general manager Daryl Holt commented, "EA Sports and Tiger Woods have made a mutual decision to end our partnership, which includes Tiger's named PGA Tour golf game. We've always been big fans of Tiger and we wish him continued success in all his future endeavors."

EA did not release a PGA Tour game in 2014 due in part to cutting ties with Woods and the company's strategy to reboot the game as well as the franchise.

EA has now brought the game back, putting McIlroy front and center as the cover athlete and namesake of ihe renamed Rory McIlroy PGA Tour.

The game featuring the four-time Major champion and top-ranked golfer, is scheduled for release in June 2015.

“I’m very proud and humbled to see my face and name on EA Sports Rory McIlroy PGA Tour,” McIlroy said in a statement. “This is a great honor, and something I couldn’t even dream of growing up playing the sport. I really hope people enjoy the game and I’m very glad I can be a part of it.”

The game will hit with multi-media marketing, "Golf Without Limits," including TV, print, Internet and social media.

McIlroy earns about $20 million from endorsements, according to industry analysts, from marketing deals that also include Nike Golf (which also supports Woods), Omega and Bose.

According to the videogaming company, Rory McIlroy PGA Tour is the first EA Sports title to be built using the Frostbite engine, a new toolset that "allows the development team to create beautiful new environments, featuring the most detailed courses in franchise history."

Among other details, Frostbite also renders the entire course at once, eliminating load times between holes and allowing users to play their shot from almost any location., according to EA Sports.

“This is a great honor, and something I couldn’t even dream of growing up playing the sport. I really hope people enjoy the game.”

“Frostbite has allowed us to take this franchise to a whole new level,” Brent Nielsen, executive producer of EA Sports Rory McIlroy PGA Tour, said in a statement. “The new engine drastically improves all facets of the game, from core gameplay to opportunities for brand-new modes and features. We’re looking forward to sharing a lot of great news with our fans throughout the rest of the spring.”

The TV spot shows scenes from the game and follows McIllroy as he moves onto the golf course and then takes a swing that resembles fireworks to launch the game's rebirth. At the conclusion, the real McIlroy comes on and says, "I'm Rory McIlroy for EA Sports, and it's in the game," offering up the videogamer's mantra tag line. (See the full spot here.)

Rory McIlroy PGA Tour will be available for Xbox One from Microsoft and PlayStation4.

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