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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul222015

UFC's Ronda Rousey Selects Her Next Challenge: Marketing 'Taichi Panda'

By Barry Janoff

July 21, 2015: Even as UFC women’s bantamweight champion Ronda Rousey trains for her next bout — against Bethe Correia in UFC 190, scheduled for Aug. 1 in Rio de Janeiro — the athlete known as the "most dangerous unarmed woman in the world" has selected to fight another opponent.

Snail Games USA, developer of  the "mobile hack 'n' slash dungeon crawler" Taichi Panda, has signed Pousey to be the game’s official spokesperson, to include multi-media marketing and other activations.

Financial terms of the alliance were not disclosed.

According to Rousey, “I got my start in Judo, and since I was little it’s really been a lifelong love affair with martial arts. It’s taken me amazing new places, and I’m really excited to now be working with a game that shares that passion."

Although specific details were not released, marketing with Rousey will include TV, Internet, mobile and social media, under the umbrella theme, "Unleash your inner fighter."

Snail Games USA, Los Angeles, described Taichi Panda as an action RPG for mobile "with strong influences from martial arts."

"We’re very excited to be working with Ms. Rousey," said Snail president Shi Hai in a statement. "We look to partner with individuals who share our appreciation of martial arts, old and new. For this, we feel she is a good fit."

"We look to partner with individuals who share our appreciation of martial arts, old and new. For this, we feel she is a good fit."

"(This) new partnership is a really exciting step for me and for martial arts," said Rousey.

Rousey also has deals that include Reebok, Monster headphones, Metro PCS and Buffalo clothing and accessories.

Taichi Panda is available on App Store and Google Play.

Ronda Rousey Breaks WWE Records, Bones

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