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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Sep062012

ESPN 'Hires' The Rolling Stones As House Band For 'Monday Night Football'

By Barry Janoff

September 6, 2012: ESPN, the self-proclaimed "worldwide leader in sports," is getting its ya-ya's out with the greatest rock 'n' roll band in the world, the Rolling Stones, to support the legendary group's 50th anniversary greatest hits release, GRRR!

ESPN said it has licensed 16 Rolling Stones classics to use during its Monday Night Football pre-game show, on bumpers and teases within the Monday Night Football game and in post-Monday Night Football game highlight segments on SportsCenter.

The alliance, being presented under a "Legend to Legend" umbrella, includes an animated intro that mashes up elements of the SportsCenter introduction and an updated version of the classic Rolling Stones' red tongue and lips image.

The image was created by artist John Pasche to appear on the cover of 1971's Sticky Fingers LP. It was modernized this year by artist Shepard Fairey in conjunction with the band's 50th anniversary tour and activations.

The Rolling Stones elements will debut Sept. 10 on Monday Night Countdown prior to the 43rd season of Monday Night Football. The first night is a double-header, beginning with the Cincinnati Bengals vs. Baltimore Ravens followed by San Diego Chargers vs. Oakland Raiders. Monday Night Football airs throughout ESPN’s 16-week NFL schedule, which concludes on Dec. 22.

ESPN said that four different songs will be selected per month and will be used for four weeks at a time on ESPN’s Monday Night Countdown pre-game show. They span the 1972 release of Exile on Main St. through the 2005 release, A Bigger Bang. Songs will include “It’s Only Rock ’n' Roll”, “Hot Stuff” and “One Hit (To the Body)."

The Rolling Stones are not new to American sports, having performed at the Super Bowl XL halftime show in Detroit in 2006. That game aired on ABC, which is a sibling to ESPN in the Disney Co.

GRRR! is scheduled for release in North America on Nov. 13. The group is scheduled to play four concerts this year before embarking on a longer tour in 2013: two in the O2 Arena in London (Nov. 26-27) and two in the new Barclays Center in Brooklyn (Dec. 6-7).

“We're very proud that the Rolling Stones chose ESPN’s Monday Night Football to play a major role in their 50th Anniversary celebration," Bob Toms, ESPN vp-production enhancements and the man who oversees the ESPN music department, said in a statement. "Sports and music fans alike will enjoy the combination of these two pop culture legends – the most successful prime time sports series in the history of television and the world's greatest rock and roll band to supply music for our season-long soundtrack."

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