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• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Nov012016

Gillette, Nissan, Duracell On Board For 'Rogue One: A Star Wars (Marketing) Story'

By Barry Janoff

November 1, 2016: If you are a company looking to climb on a marketing bandwagon, it might as well be Rogue One: A Star Wars Story.

The first standalone movie in the Lucasfilm franchise (owned by Disney Co. since 2012 via a $4 billion deal) is scheduled to hit theaters Dec. 16, making it a vehicle with a built-in global audience of film-goers and, perhaps more important here, holiday shoppers.

In anticipation of the release, the film’s five lead marketing partners are in the process of unveiling their creative: Nissan, Gillette, Duracell, General Mills and Verizon.

Each of the companies were involved in marketing for 2015's Star Wars: The Force Awakens, which to date has generated more than $2 billion worldwide at the box office.

Product and tie-ins are also hitting from the likes of Toys ‘R’ Us and What On Earth.

Gillette, the men’s grooming division of Procter & Gamble, this week launches a multi-platform global campaign "Every Story Has a Face," in collaboration with Lucasfilm.

According to Gillette, "As Rogue One features the story behind the brave rebels, Gillette’s story is about the power behind each and every guy’s face as he prepares for the challenges of the day. There is power in the look guys choose to craft because, when everything else is stripped away, the face is how each and every guy communicates his story."

Gillette has presented itself with a challenging campaign as it focuses on faces on both sides of the battle, considering that the faces inside the Stormtrooper helmets are rarely, if ever, seen.

The brand's campaign begins with a long-form spot "linking the stories of the unknown faces within the Star Wars universe with the underlying truth that every person’s face conveys their story through the look they choose to craft."

"It is incredibly exciting to work with such an iconic movie franchise that connects with our guys and celebrates the story behind each man’s face and chosen look," John Mang, vp-global for Gillette, said in a statement. "As the world’s leading male grooming brand, Gillette products ensure guys can craft their story in order to take on the journey ahead — no matter what challenges it may bring."

Gillette also unveiled a special-edition Rogue One: A Star Wars Story gift packs with a Star Wars package design and Gillette products.

Nissan last week unveiled its lead Rogue One TV spot, “Battle-Tested,” part of a multi-media effort to support the coming release of its 2017 Nissan Rogue: Rogue One Star Wars Limited Edition vehicle.

The car company called this its biggest campaign ever and the “most integrated across all promotional channels,” calling a “natural synergy” between its Rogue and the title of the movie.

"It’s not just marketing — we are blowing it away digitally, socially, every way," Jeremy Tucker, vp-marketing communications and media for Nissan North America, said during a media event in New York.

The campaign comes with a sweepstakes, running now through Nov. 27, offering a chance to win a trip to the El Capitan theater in Hollywood for opening night of Rogue One: A Star Wars Story. (Details here.)

There also will be Rogue One-themed events at Nissan dealerships through the holidays, per Tucker.

The car itself (pictured above) was designed in conjunction with Lucasfilm, with a worldwide unveiling scheduled for the Los Angeles Auto Show (Nov. 18-27). Nissan said the the Rogue is its top-selling model.

For its dual Rogue One-holiday campaign,  Duracell has released a 60-second spot, "How the Rebels Saved Christmas," which follows young patients in a hospital "forging an epic Star Wars duel while delivering a battery-powered toy to another patient’s hospital room.”"

According to Ramon Velutini, marketing director for Duracell, the theme of the spot was inspired by real kids.

"After visiting the Children’s Miracle Network Hospitals, we saw first-hand the impact that the power of imaginative play has on children and we were instantly inspired to support their mission," said Velutini in a statement. "Imaginative play truly is the best medicine — that’s why this holiday season Duracell is on a mission to power long-lasting play for those who need it most.

"There is no better way to do this than by partnering with Star Wars. The sheer power of this story has ignited imaginations for decades, and Duracell is excited to continue working with Star Wars to power the imaginations of the next generation," said Velutini.

Toys 'R' Us has unveiled in its catalog and online an exclusive assortment of Rogue One and Star Wars products, scheduled to hit retail this month.

Meanwhile, the What on Earth catalog has exclusive distribution rights to a galaxy Star Wars items that likely will never appear onscreen, available through the What On Earth catalog and Web site as well as on the Amazon Marketplace and Amazon Prime.

Among them:

• Star Wars Rogue One Darth Vader  Light Saber Handheld Immersion Blender (pictured above)

• Star Wars Rogue One Death Star Hot Air Popcorn Maker with Removable Bowl

• Star Wars Darth Vader Anakin Luke Skywalker Rey and Finn Light Saber Salt & Pepper Mills

• Star Wars Rey & Chewie Millenian Falcon Cockpit Hyperspace Heat Changing Coffee Mug

• Star Wars Death Star Waffle Maker

• Darth Vader Helmet-Shaped Toaster

"We are extremely pleased to be working with such a remarkable group of promotional partners for 'Rogue One,'" Lynwen Brennan, GM for Lucasfilm, said in a statement. "This first in a series of Star Wars standalone films represents an exciting new era for both Star Wars and Lucasfilm, and the partners joining us on this exciting journey have each designed a stellar campaign capturing the spirit and camaraderie of Rogue One."

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