By Barry Janoff
December 3, 2013: Rogers Communications, which last week unveiled a mega-media, 12-year, $5.2 billion deal with the NHL, has purchased the naming rights for the future home of the Edmonton Oilers.
The venue, scheduled to open in 2016, will be named Rogers Place.
This would be the third sports venue in Canada with Rogers naming rights. The communications from has naming rights to Toronto's Rogers Centre stadium, home to MLB's Blue Jays and the Argonauts of the Canadian Football League; and Rogers Arena in Vancouver, home to the NHL's Canucks.
The naming rights deal was unveiled during a media conference in Edmonton, Alberta, Tuesday afternoon that was attended by representatives from the city, the team and the NHL.
"Today's announcement builds on our long-term commitment to the Edmonton Oilers, its hockey fans and our investment in Alberta," John Boynton, evp and CMO for Rogers Communications, said in a statement. "Rogers Place will be one of the most technologically enabled stadiums in North America. We look forward to bringing passionate fans a connected game experience powered by the country's fastest LTE network."
The Oilers are owned by Rexall Sports Corp. and currently play in Rexall Place.
In addition to the naming rights deals, Rogers has a 37.5% equity stake in Maple Leaf Sports & Entertainment, 100% ownership of the Blue Jays; and long-term media agreements with the NHL, MLB, NFL, NBA, MLS, NCAA, Rogers Cup, UFC and international soccer groups.
"Rogers Place will become a beacon in our downtown, one that will foster a new sense of energy that will further attract development and investment in the heart of our city."
The deal with the NHL, unveiled on Nov. 26, gives Rogers beginning with the 2014-15 season national Canadian rights to all NHL games, including the Stanley Cup Playoffs and Stanley Cup Final, on all of its platforms in all languages. It also encompasses exclusive rights in Canada to such special events as the NHL All-Star Games and NHL drafts. A new Sunday night national broadcast would feature marquee match-ups.
"This is a great day for Edmonton's downtown and our city," Edmonton Mayor Don Iveson said during the media event. "Rogers Place will become a beacon in our downtown, one that will foster a new sense of energy that will further attract development and investment in the heart of our city."
PHOTO CREDIT: CNW Group/Rogers Communications Inc.
NHL Scores 'Landmark" Media-Rights Deal With Rogers Communications
Back to Home Page