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The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Saturday
Oct062012

Did Aaron Rodgers Make It Cool To Care About State Farm's Discount Double Check?

By Barry Janoff

October 6, 2012: Aaron Rodgers gets no respect from people in State Farm ads who portray residents of Green Bay. Fortunately for State Farm, the way they have seamlessly connected Rodgers' touchdown championship belt maneuver to its Discount Double Check move has garnered the insurance company a tremendous amount of respect and awareness.

In his first spot for the insurance firm, a couple who meet the Packers' quarterback at a Green Bay State Farm office laugh at his claim that he is a professional quarterback and even take ownership of his touchdown belt dance by turning it into their own Discount Double Check move.

In subsequent ads, Rodgers is upstaged by his Packers teammates, Clay Matthews and B.J. Raji. And in every spot in which Rodgers appears, he is mocked by a man decked out in a Green Bay jersey and wearing a cheese head, who yells at him, "Hey, Rodgers! Discount Double Check!"

Now, in a new spot for State Farm breaking during NFL games on Sunday, Rodgers gets dissed by kids when he shows up at a grade school for Career Day.

Todd Fischer, manager of marketing communications for State Farm, said that State Farm re-ran previous commercials staring Rodgers during the week before the new spot broke to reconnect the message with consumers. "We wanted to remind people of its origin when they saw the new TV spot."

Fischer also said that State Farm could not have driven awareness of its Discount Double Check policy — in which State Farm reviews a customer's auto policy to ensure they are getting the best discount — on its own and needed it to be viral and organic.

"When you see Steve Novak of the New York Knicks do the Discount Double Check move after hitting a three-point shot, or sportscasters and announcers using the term during games, it shows us that it has taken on a life of its own," Fischer said of the Rodgers' ads during the IMG Sports Symposium (under the auspices of Sports Business Journal) in New York on Oct. 5.

The new spot, "State of Detention (Career Day)," opens with Rodgers standing in a classroom alongside a police officer, a firefighter, a doctor, a State Farm agent and other professionals.

"Up next for Career Day, quarterback Aaron Rodgers," says the teacher.

As the kids applaud, one girl inquires of Rodgers, "That State Farm agent says she helps people. What do you do?"

"I play football," he smiles. "That's not a job," another girl replies, sacking Rodgers' smile into a frown.

"Did you save my dad hundreds with the Discount Double Check?" a boy asks as he does a mini-version of the move. "No," responds Rodgers, "but I was MVP last year."

Another girl takes Rodgers down a few more notches. "Mr. Hubble says that trophies are for people with low self-esteem issues." "Who is Mr. Hubble?!" asks Rodgers. The kids point to a dad near Rodgers. As Rodgers gives him a mean stare, the guy pulls off his name tag. "That's Ron Hubble," he says, pointing to the class teacher. "No it's not," the accused teacher responds.

The closing shot sees a kid wearing a cheese head banging on a window. "Hey, Rodgers," he shouts in a raspy voice imitating the older Packers' fan from earlier commercials. "Discount Double Check."

A voiceover then offers, "For savings, we're best in class."

Fischer said he is still amazed at how Rodgers has helped drive awareness of what had been a rather dry and routine company policy. “You now have instantaneous feedback with customers," Fischer said. "Public perception was clamoring for more, more brand messaging, more understanding of what Discount Double Check was."

State Farm has been associated with MLB's Home Run Derby since 2007 and also is driving its Double Discount Check message through a spot starring Kerry Woods and Andre Dawson, both former stars for the Chicago Cubs. State Farm's lead agency is DDB, Chicago.

Rodgers is also on the airwaves in ads for Pizza Hut and has deals that include Nike and Wisconsin-based firms such as Prevea Health, Associated Bank, Gruber Law Offices and local Ford truck dealers.

Regarding the minimal use of the Discount Double Check move in the new spot, which evolved from Rodgers imitation of putting on a championship belt after his team scored a touchdown, Fischer explained, "People know what it is. Even Rodgers doesn't use it during games anymore."

And regarding the recent game that ended in controversy when the Packers lost to the Seattle Seahawks on a Hail Mary play called by the then replacement refs, Fischer said, "We saw no immediate impact from that. It was a blip on the radar screen. We have seen a lot worse when it comes to the behavior of athletes across the league."

But he did admit, "There will always be an association between Rodgers and that play, just as there will always be an association between Rodgers and State Farm's Discount Double Check."

Double Check Double Play: State Farm Uses MLB, NFL To Drive Consumer Awareness

Green Bay Packers Players Rack Up Marketing Alliances

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