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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb212017

'Ageless' Actor Rob Lowe Takes The High Road In Marketing Return To Skechers

By Barry Janoff

February 21, 2017: In 2001, Rob Lowe was part of the cast in NBC’s The West Wing; appeared in the TV movie, Jane Doe starring (Teri Hatcher); had the lead role in the move Proximity and was filming Austin Powers in Goldmember (as Middle Number Two).

That year, he also was featured in marketing for Skechers’ dress casual collection.

Lowe has since appeared in numerous movies, TV series (The Grinder, Parks and Recreation, the current Code Black), a series of spots for DirecTV and wrote a memoir, Stories I Only Tell My Friends.

The 52-year-old Lowe is now back in a multi-media marketing push for Skechers lifestyle footwear, with the campaign set to launch in the spring.

"Rob helped us introduce our dress casual collection to the world in 2001 and today his appeal crosses the many generations who wear our footwear — so he was a perfect fit then and he makes perfect sense for Skechers again now," Michael Greenberg, president for Skechers, said in a statement.

Lowe’s original campaign for Skechers also included fellow actors and "Brat Packers" Robert Downey Jr. and Matt Dillon.

Lowe is scheduled to appear solo in the new effort, to include TV, print, Internet and social media.

He does, however, join a Skechers roster that currently includes Joe Montana, Howie Long and Sugar Ray Leonard.

Lowe is also the face of a men’s grooming line, Profile, which he created.

"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. It’s like he hasn’t aged a day since his initial Skechers campaign."

According to Lowe, "It seems like yesterday when I first posed for a photographer wearing Skechers. They were good looking shoes then, but I don’t remember them being so comfortable.

"We have a really fun concept about how comfort fits into my day that I think people will love, and it’s exciting that we’re now doing something bigger with a full global campaign that includes a television commercial."

"Rob is extremely talented and loved by fans everywhere, so it’s a thrill to be working with him again," said Greenberg.

"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. Amazingly it’s like he hasn’t aged a day since his initial Skechers campaign."

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