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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb212017

'Ageless' Actor Rob Lowe Takes The High Road In Marketing Return To Skechers

By Barry Janoff

February 21, 2017: In 2001, Rob Lowe was part of the cast in NBC’s The West Wing; appeared in the TV movie, Jane Doe starring (Teri Hatcher); had the lead role in the move Proximity and was filming Austin Powers in Goldmember (as Middle Number Two).

That year, he also was featured in marketing for Skechers’ dress casual collection.

Lowe has since appeared in numerous movies, TV series (The Grinder, Parks and Recreation, the current Code Black), a series of spots for DirecTV and wrote a memoir, Stories I Only Tell My Friends.

The 52-year-old Lowe is now back in a multi-media marketing push for Skechers lifestyle footwear, with the campaign set to launch in the spring.

"Rob helped us introduce our dress casual collection to the world in 2001 and today his appeal crosses the many generations who wear our footwear — so he was a perfect fit then and he makes perfect sense for Skechers again now," Michael Greenberg, president for Skechers, said in a statement.

Lowe’s original campaign for Skechers also included fellow actors and "Brat Packers" Robert Downey Jr. and Matt Dillon.

Lowe is scheduled to appear solo in the new effort, to include TV, print, Internet and social media.

He does, however, join a Skechers roster that currently includes Joe Montana, Howie Long and Sugar Ray Leonard.

Lowe is also the face of a men’s grooming line, Profile, which he created.

"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. It’s like he hasn’t aged a day since his initial Skechers campaign."

According to Lowe, "It seems like yesterday when I first posed for a photographer wearing Skechers. They were good looking shoes then, but I don’t remember them being so comfortable.

"We have a really fun concept about how comfort fits into my day that I think people will love, and it’s exciting that we’re now doing something bigger with a full global campaign that includes a television commercial."

"Rob is extremely talented and loved by fans everywhere, so it’s a thrill to be working with him again," said Greenberg.

"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. Amazingly it’s like he hasn’t aged a day since his initial Skechers campaign."

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