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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Feb212017

'Ageless' Actor Rob Lowe Takes The High Road In Marketing Return To Skechers

By Barry Janoff

February 21, 2017: In 2001, Rob Lowe was part of the cast in NBC’s The West Wing; appeared in the TV movie, Jane Doe starring (Teri Hatcher); had the lead role in the move Proximity and was filming Austin Powers in Goldmember (as Middle Number Two).

That year, he also was featured in marketing for Skechers’ dress casual collection.

Lowe has since appeared in numerous movies, TV series (The Grinder, Parks and Recreation, the current Code Black), a series of spots for DirecTV and wrote a memoir, Stories I Only Tell My Friends.

The 52-year-old Lowe is now back in a multi-media marketing push for Skechers lifestyle footwear, with the campaign set to launch in the spring.

"Rob helped us introduce our dress casual collection to the world in 2001 and today his appeal crosses the many generations who wear our footwear — so he was a perfect fit then and he makes perfect sense for Skechers again now," Michael Greenberg, president for Skechers, said in a statement.

Lowe’s original campaign for Skechers also included fellow actors and "Brat Packers" Robert Downey Jr. and Matt Dillon.

Lowe is scheduled to appear solo in the new effort, to include TV, print, Internet and social media.

He does, however, join a Skechers roster that currently includes Joe Montana, Howie Long and Sugar Ray Leonard.

Lowe is also the face of a men’s grooming line, Profile, which he created.

"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. It’s like he hasn’t aged a day since his initial Skechers campaign."

According to Lowe, "It seems like yesterday when I first posed for a photographer wearing Skechers. They were good looking shoes then, but I don’t remember them being so comfortable.

"We have a really fun concept about how comfort fits into my day that I think people will love, and it’s exciting that we’re now doing something bigger with a full global campaign that includes a television commercial."

"Rob is extremely talented and loved by fans everywhere, so it’s a thrill to be working with him again," said Greenberg.

"We know he’ll be a great face for our comfortable and stylish men’s footwear collections. Amazingly it’s like he hasn’t aged a day since his initial Skechers campaign."

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