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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan252010

Right Guard Expands NBA, Youth Sports Alliances With iHoops Activation

January 25, 2010: Right Guard,  the official deodorant of the NBA, has enhanced its partnership with the league and youth basketball by becoming a founding partner of iHoops, the official joint youth basketball initiative of the NCAA, WNBA and the NBA.

Right Guard joins adidas and Nike as founding partners of iHoops, which was formed last June. Earlier this month, the Amateur Athletic Union became an official endorser of iHoops and its educational and basketball programs. NBA marketing partner Spalding is an official sponsor of the iHoops initiative.

As part of its alliance, Right Guard will become the official sponsor of the Right Guard Total Defense Challenge, a nationwide search to find the "best defensive stopper.” The program, which will run February-July, will seek high school boys between the ages of 14-18. Players, coaches and parents will be directed to iHoops.com to upload video highlights of the player's defensive skills. Thirty winners will receive a trip to an NBA game and will participate in a defensive clinic early next season with an NBA player and members of the iHoops coaching staff.

The NBA said that market support would include a significant iHoops presence at the All-Star Game in Dallas in February. Right Guard's support will include Internet and social media such as Facebook and experiential marketing including on-site at the All-Star Game Jam Session. Full details are at the iHoops Web site. NBA support includes a Right Guard-iHoops event at The NBA Store in New York (on Jan. 27) featuring former basketball stars and defensive standouts Dikembe Mutombo and Bob Lanier.

Right Guard has several sports/basketball-centric products, including Right Guard Sport, Right Guard Clinical, Right Guard Fast Break and its new Right Guard Total Defense 5. Chris Paul of the New Orleans Hornets is an official endorser of the brand and appears in marketing.

“We are extremely pleased to be partnering with an initiative focused on improving the quality and lives of today’s youth,” Doug Weekes, general manager for Right Guard, said in a statement. “This move with iHoops continues Right Guard’s long-standing history of integrating its ultimate performance message within genuine sports experiences for consumers."

The partnership with iHoops continues Right Guard's effort to reach teen athlete-consumers. This past fall, Right Guard was the presenting sponsor for the inaugural Under Armour All-America Selection Tour, which visited ten high schools to honor the prep football players selected to participate in the 2010 Under Armour All-America Game.

According to Kevin Weiberg, CEO of iHoops. “iHoops is committed to bringing fun, competitive and learning experiences to players, parents and coaches that will contribute to the improvement of their basketball experience. We are pleased to have the support of Right Guard as a founding partner.” iHoops is working to "establish a structure and develop programs to improve the quality of youth basketball in America in order to enhance the athletic, educational, and social experience of the participants."

Right Guard To Sponsor First Under Armour All-America Selection Tour

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