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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

MLB has released the leaders by position for the 2018 All-Star Game (as of June 19), with voting sponsored by Camping World. (Voting ends July 5 at 11:59 PM ET.)

American League: 1B José Abreu (Chicago White Sox), 2B José Altuve (Houston Astros), SS Manny Machado (Baltimore Orioles), 3B  José Ramirez (Cleveland Indians); OF Mike Trout (Los Angeles Angels). Aaron Judge (New York Yankees), Mookie Betts (Boston Red Sox); Wilson Ramos (Tampa Bay Rays), Gary Sanchez (New York Yankees); DH Victor Martinez (Detroit Tigers).

National League: 1B Freddie Freeman (Atlanta Braves), 2B Ozhaino Albies (Atlanta Braves), SS Brandon Crawford (San Francisco Giants), 3B Nolan Arenado (Colorado Rockies); OF Matt Kemp (Los Angeles Dodgers), Nick Markakis (Atlanta Braves), Bryce Harper (Washington Nationals); C Wilson Contreras (Chicago Cubs),Buster Posey (San Francisco Giants).

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Showtime: Jim Carrey World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov272012

Why Did Rehabbing NBA Player Ricky Rubio Get In The Wrestling Ring For Adidas?

By Barry Janoff

November 27, 2012: Ricky Rubio was 14 when he began to play pro basketball in his native Spain, and was 16 when he was drafted by the NBA's Minnesota Timberwolves in 2009.

Last season, he made his NBA debut, but the highly heralded point guard saw his rookie campaign cut short after 41 games when he tore the ACL in his left knee.

Rubio, who was averaging 10.6 points and 8.2 assists, underwent reconstructive knee surgery and has yet to return to the court. He began workouts last week and could be back on the court in early December.

Encouraged by that news, adidas and Foot Locker this week will break a humorous marketing campaign featuring Rubio, which asks the question, Is the 22-year-old basketball star using amateur wrestling to get back into shape?

The effort is anchored by a 30-second spot, "Backyard Wrestler," which shows Rubio as hoops fans remember him and as the T-Wolves would again like to see him: Running up and down the court, shooting jump shots and assisting teammates with pinpoint passes.

The spot supports adidas basketball shoes available for the holidays at Foot Locker and FootLocker.com, including the adi Rose 773, adi Originals Top Court Fat Stripes and the adi Originals Ultrastar collection.

The commercial will run on TV during sports programming as well as at adidas and Foot Locker destinations on YouTube. Support includes social media such as Facebook and Twitter.

"Backyard Wrestler" opens with Rubio dribbling down the court and evading a defender with a slick crossover move. He then passes off to a teammate, who scores on a nasty dunk.

But the spot is as much about Rubio's off-court activities as his on-court moves.

"After Ricky Rubio finishes crossing up defenders, does he leave the court and become Ricky Rubio, backyard wrestler?" asks a voiceover.

The action then cuts to an isolated backyard located in a rural town. Two bed mattresses are on the ground and a group of kids are watching as one of their friends and Rubio try to re-enact their favorite WWE moves. After a few seconds, both Rubio and his opponent are flailing helplessly on the mats.

Then it's back to reality as the next scene shows Rubio dressed for a night on the town, sporting a pair of the latest adidas.

"Don't be ridiculous!" the voiceover says of Rubio's amateur wrestling career. "When he leaves the court, he's still international icon Ricky Rubio. And all his gear is Foot Locker approved."

(See the full spot here.)

The Rubio campaign runs concurrent with an on-going adidas effort featuring another NBA point guard, Derrick Rose of the Chciago Bulls, who is also recovering from a torn ACL in his left knee.

Derrick Rose Back On The Court For adidas

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