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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov272012

Why Did Rehabbing NBA Player Ricky Rubio Get In The Wrestling Ring For Adidas?

By Barry Janoff

November 27, 2012: Ricky Rubio was 14 when he began to play pro basketball in his native Spain, and was 16 when he was drafted by the NBA's Minnesota Timberwolves in 2009.

Last season, he made his NBA debut, but the highly heralded point guard saw his rookie campaign cut short after 41 games when he tore the ACL in his left knee.

Rubio, who was averaging 10.6 points and 8.2 assists, underwent reconstructive knee surgery and has yet to return to the court. He began workouts last week and could be back on the court in early December.

Encouraged by that news, adidas and Foot Locker this week will break a humorous marketing campaign featuring Rubio, which asks the question, Is the 22-year-old basketball star using amateur wrestling to get back into shape?

The effort is anchored by a 30-second spot, "Backyard Wrestler," which shows Rubio as hoops fans remember him and as the T-Wolves would again like to see him: Running up and down the court, shooting jump shots and assisting teammates with pinpoint passes.

The spot supports adidas basketball shoes available for the holidays at Foot Locker and FootLocker.com, including the adi Rose 773, adi Originals Top Court Fat Stripes and the adi Originals Ultrastar collection.

The commercial will run on TV during sports programming as well as at adidas and Foot Locker destinations on YouTube. Support includes social media such as Facebook and Twitter.

"Backyard Wrestler" opens with Rubio dribbling down the court and evading a defender with a slick crossover move. He then passes off to a teammate, who scores on a nasty dunk.

But the spot is as much about Rubio's off-court activities as his on-court moves.

"After Ricky Rubio finishes crossing up defenders, does he leave the court and become Ricky Rubio, backyard wrestler?" asks a voiceover.

The action then cuts to an isolated backyard located in a rural town. Two bed mattresses are on the ground and a group of kids are watching as one of their friends and Rubio try to re-enact their favorite WWE moves. After a few seconds, both Rubio and his opponent are flailing helplessly on the mats.

Then it's back to reality as the next scene shows Rubio dressed for a night on the town, sporting a pair of the latest adidas.

"Don't be ridiculous!" the voiceover says of Rubio's amateur wrestling career. "When he leaves the court, he's still international icon Ricky Rubio. And all his gear is Foot Locker approved."

(See the full spot here.)

The Rubio campaign runs concurrent with an on-going adidas effort featuring another NBA point guard, Derrick Rose of the Chciago Bulls, who is also recovering from a torn ACL in his left knee.

Derrick Rose Back On The Court For adidas

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