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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Nov272012

Why Did Rehabbing NBA Player Ricky Rubio Get In The Wrestling Ring For Adidas?

By Barry Janoff

November 27, 2012: Ricky Rubio was 14 when he began to play pro basketball in his native Spain, and was 16 when he was drafted by the NBA's Minnesota Timberwolves in 2009.

Last season, he made his NBA debut, but the highly heralded point guard saw his rookie campaign cut short after 41 games when he tore the ACL in his left knee.

Rubio, who was averaging 10.6 points and 8.2 assists, underwent reconstructive knee surgery and has yet to return to the court. He began workouts last week and could be back on the court in early December.

Encouraged by that news, adidas and Foot Locker this week will break a humorous marketing campaign featuring Rubio, which asks the question, Is the 22-year-old basketball star using amateur wrestling to get back into shape?

The effort is anchored by a 30-second spot, "Backyard Wrestler," which shows Rubio as hoops fans remember him and as the T-Wolves would again like to see him: Running up and down the court, shooting jump shots and assisting teammates with pinpoint passes.

The spot supports adidas basketball shoes available for the holidays at Foot Locker and FootLocker.com, including the adi Rose 773, adi Originals Top Court Fat Stripes and the adi Originals Ultrastar collection.

The commercial will run on TV during sports programming as well as at adidas and Foot Locker destinations on YouTube. Support includes social media such as Facebook and Twitter.

"Backyard Wrestler" opens with Rubio dribbling down the court and evading a defender with a slick crossover move. He then passes off to a teammate, who scores on a nasty dunk.

But the spot is as much about Rubio's off-court activities as his on-court moves.

"After Ricky Rubio finishes crossing up defenders, does he leave the court and become Ricky Rubio, backyard wrestler?" asks a voiceover.

The action then cuts to an isolated backyard located in a rural town. Two bed mattresses are on the ground and a group of kids are watching as one of their friends and Rubio try to re-enact their favorite WWE moves. After a few seconds, both Rubio and his opponent are flailing helplessly on the mats.

Then it's back to reality as the next scene shows Rubio dressed for a night on the town, sporting a pair of the latest adidas.

"Don't be ridiculous!" the voiceover says of Rubio's amateur wrestling career. "When he leaves the court, he's still international icon Ricky Rubio. And all his gear is Foot Locker approved."

(See the full spot here.)

The Rubio campaign runs concurrent with an on-going adidas effort featuring another NBA point guard, Derrick Rose of the Chciago Bulls, who is also recovering from a torn ACL in his left knee.

Derrick Rose Back On The Court For adidas

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