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NEWS REAL

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• CBS Sports returns to the court for the 2019-2020 college basketball season, its 39th consecutive season broadcasting college basketball, with what the network called its "strongest and most extensive schedule to date," featuring more than 275 games across broadcast and cable. The CBS season begins Dec. 14 and runs through March Madness 2020 along with TBS, TNT and truTV.

The 2020 tournament will start with Selection Sunday — when the full field of 68, seeding and bracket are released — on March 15, 2020. the Final Four and NCAA championship game will take place April 4-6 in Mercedes-Benz Stadium, Atlanta.

• The XFL has named David Michael as its Chief Technology Officer (CTO). Michael was most recently chief information officer for The Madison Square Garden Company and previously was with GroupM North America, UBM Tech and PR Newswire

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series airs on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

KFC: 'Rudy III Wings Sale' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr172013

Rickie Fowler Can Deal With Fans, Caddies, Sleep, Thanks To Crowne Plaza Hotels

By Barry Janoff

April 17, 2013: Rickie Fowler may not be the No. 1 ranked golfer in the world — he's currently No. 30 in the latest official ranking, but he does have a substantial number of autograph seekers and people who want to be his caddie.

At least according to a new campaign from Crowne Plaza Hotels & Resorts, which is the official hotel of the PGA Tour.

Fowler, who was the PGA Tour rookie of the year in 2010, stars in a multi-medial effort for the hotelier, anchored by two humorous TV spots in which the Crowne Plaza experience includes substantial fans and a bevy of amenities in which Fowler, and other travelers, can unwind after a busy day.

This is the second year of a multi-year deal between Fowler and Crowne Plaza, which is a division of InterContinental Hotels Group. Fowler's endorsement deals also include Rolex, Farmers Insurance, Red Bull, EA Sports, NetJets, Puma and Titleist.

"Rickie Fowler is the perfect example of the guests we welcome at our Crowne Plaza hotels. They've accomplished a lot in their careers, but they're still striving for more," Gina LaBarre, vp-Americas Brand Management, Upscale Brands for IHG, said in a statement. "These ads take a clever approach to showing how the services and amenities we provide at Crowne Plaza hotels enable guests to be their best, whether they're a professional golfer or a more traditional business traveler."

In addition to TV, the campaign includes print, Internet and such social media destinations as YouTube, Twitter and Facebook. The campaign is from PGA Tour Entertainment and independent creative director Bobby Appleby.

In "Autograph," Fowler walks through a Crown Plaza lobby mingling with people and signing autographs, some of whom are fans, some of whom are just in the wrong place at the wrong time when it comes to Fowler's Sharpie.

"Signing autographs can wear me out," he says as he puts his John Hancock on notebooks, napkins and a woman's tablet. "That's why I stay at Crowne Plaza Hotels & Resorts. I love my fans, and I love the Crowne Plaza 'sleep advantage program.'"

According to Fowler in the spot, Crowne Plaza has "super-comfortable bedding, aromatherapy sleep kits and quiet zone floors." The golfer is so enamored with the hotel that he continues to methodically sign autographs on such places as a baby's head, bath towels and a woman's hat.

Finally, jumping into bed, he says, "So I know I'll be well rested for tomorrow." (See the full spot here.)

In "Caddie," Fowler bemoans, "At the end of the day, I miss having my caddie [Joe Skovron]. That's why I like staying at Crowne Plaza Hotels & Resorts. Everyone here is as helpful as a caddie."

That includes the man in charge of dining, who hands Fowler an orange to balance his meal of chocolate cake, and a bellhop in an elevator who gets him to the right floor.

"They always know what I need, even before I ask," Fowler continues. He's in his room, practicing putts, when a photo of a golf hole slips under the door. Fowler's ball lands on it, giving him a perfect putt. "So I can be better at my job." (See the full spot here.)

The tag for both: "We'll help you on your way."

According to Fowler, "My experience as a business traveler isn't vastly different just because I'm a professional golfer. I still want to stay at a hotel where I can get a good night's sleep and where there are people who anticipate what I need to do my job better. These ads, which were a lot of fun to film, show that business travelers can get this exact experience when they stay at Crowne Plaza hotels."

The campaign will run through Aug. 4, which encompasses the 2013 Crowne Plaza Invitational at Colonial, May 20-26 at Colonial Country Club in Fort Worth, Texas.

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