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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr172013

Rickie Fowler Can Deal With Fans, Caddies, Sleep, Thanks To Crowne Plaza Hotels

By Barry Janoff

April 17, 2013: Rickie Fowler may not be the No. 1 ranked golfer in the world — he's currently No. 30 in the latest official ranking, but he does have a substantial number of autograph seekers and people who want to be his caddie.

At least according to a new campaign from Crowne Plaza Hotels & Resorts, which is the official hotel of the PGA Tour.

Fowler, who was the PGA Tour rookie of the year in 2010, stars in a multi-medial effort for the hotelier, anchored by two humorous TV spots in which the Crowne Plaza experience includes substantial fans and a bevy of amenities in which Fowler, and other travelers, can unwind after a busy day.

This is the second year of a multi-year deal between Fowler and Crowne Plaza, which is a division of InterContinental Hotels Group. Fowler's endorsement deals also include Rolex, Farmers Insurance, Red Bull, EA Sports, NetJets, Puma and Titleist.

"Rickie Fowler is the perfect example of the guests we welcome at our Crowne Plaza hotels. They've accomplished a lot in their careers, but they're still striving for more," Gina LaBarre, vp-Americas Brand Management, Upscale Brands for IHG, said in a statement. "These ads take a clever approach to showing how the services and amenities we provide at Crowne Plaza hotels enable guests to be their best, whether they're a professional golfer or a more traditional business traveler."

In addition to TV, the campaign includes print, Internet and such social media destinations as YouTube, Twitter and Facebook. The campaign is from PGA Tour Entertainment and independent creative director Bobby Appleby.

In "Autograph," Fowler walks through a Crown Plaza lobby mingling with people and signing autographs, some of whom are fans, some of whom are just in the wrong place at the wrong time when it comes to Fowler's Sharpie.

"Signing autographs can wear me out," he says as he puts his John Hancock on notebooks, napkins and a woman's tablet. "That's why I stay at Crowne Plaza Hotels & Resorts. I love my fans, and I love the Crowne Plaza 'sleep advantage program.'"

According to Fowler in the spot, Crowne Plaza has "super-comfortable bedding, aromatherapy sleep kits and quiet zone floors." The golfer is so enamored with the hotel that he continues to methodically sign autographs on such places as a baby's head, bath towels and a woman's hat.

Finally, jumping into bed, he says, "So I know I'll be well rested for tomorrow." (See the full spot here.)

In "Caddie," Fowler bemoans, "At the end of the day, I miss having my caddie [Joe Skovron]. That's why I like staying at Crowne Plaza Hotels & Resorts. Everyone here is as helpful as a caddie."

That includes the man in charge of dining, who hands Fowler an orange to balance his meal of chocolate cake, and a bellhop in an elevator who gets him to the right floor.

"They always know what I need, even before I ask," Fowler continues. He's in his room, practicing putts, when a photo of a golf hole slips under the door. Fowler's ball lands on it, giving him a perfect putt. "So I can be better at my job." (See the full spot here.)

The tag for both: "We'll help you on your way."

According to Fowler, "My experience as a business traveler isn't vastly different just because I'm a professional golfer. I still want to stay at a hotel where I can get a good night's sleep and where there are people who anticipate what I need to do my job better. These ads, which were a lot of fun to film, show that business travelers can get this exact experience when they stay at Crowne Plaza hotels."

The campaign will run through Aug. 4, which encompasses the 2013 Crowne Plaza Invitational at Colonial, May 20-26 at Colonial Country Club in Fort Worth, Texas.

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