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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr172013

Rickie Fowler Can Deal With Fans, Caddies, Sleep, Thanks To Crowne Plaza Hotels

By Barry Janoff

April 17, 2013: Rickie Fowler may not be the No. 1 ranked golfer in the world — he's currently No. 30 in the latest official ranking, but he does have a substantial number of autograph seekers and people who want to be his caddie.

At least according to a new campaign from Crowne Plaza Hotels & Resorts, which is the official hotel of the PGA Tour.

Fowler, who was the PGA Tour rookie of the year in 2010, stars in a multi-medial effort for the hotelier, anchored by two humorous TV spots in which the Crowne Plaza experience includes substantial fans and a bevy of amenities in which Fowler, and other travelers, can unwind after a busy day.

This is the second year of a multi-year deal between Fowler and Crowne Plaza, which is a division of InterContinental Hotels Group. Fowler's endorsement deals also include Rolex, Farmers Insurance, Red Bull, EA Sports, NetJets, Puma and Titleist.

"Rickie Fowler is the perfect example of the guests we welcome at our Crowne Plaza hotels. They've accomplished a lot in their careers, but they're still striving for more," Gina LaBarre, vp-Americas Brand Management, Upscale Brands for IHG, said in a statement. "These ads take a clever approach to showing how the services and amenities we provide at Crowne Plaza hotels enable guests to be their best, whether they're a professional golfer or a more traditional business traveler."

In addition to TV, the campaign includes print, Internet and such social media destinations as YouTube, Twitter and Facebook. The campaign is from PGA Tour Entertainment and independent creative director Bobby Appleby.

In "Autograph," Fowler walks through a Crown Plaza lobby mingling with people and signing autographs, some of whom are fans, some of whom are just in the wrong place at the wrong time when it comes to Fowler's Sharpie.

"Signing autographs can wear me out," he says as he puts his John Hancock on notebooks, napkins and a woman's tablet. "That's why I stay at Crowne Plaza Hotels & Resorts. I love my fans, and I love the Crowne Plaza 'sleep advantage program.'"

According to Fowler in the spot, Crowne Plaza has "super-comfortable bedding, aromatherapy sleep kits and quiet zone floors." The golfer is so enamored with the hotel that he continues to methodically sign autographs on such places as a baby's head, bath towels and a woman's hat.

Finally, jumping into bed, he says, "So I know I'll be well rested for tomorrow." (See the full spot here.)

In "Caddie," Fowler bemoans, "At the end of the day, I miss having my caddie [Joe Skovron]. That's why I like staying at Crowne Plaza Hotels & Resorts. Everyone here is as helpful as a caddie."

That includes the man in charge of dining, who hands Fowler an orange to balance his meal of chocolate cake, and a bellhop in an elevator who gets him to the right floor.

"They always know what I need, even before I ask," Fowler continues. He's in his room, practicing putts, when a photo of a golf hole slips under the door. Fowler's ball lands on it, giving him a perfect putt. "So I can be better at my job." (See the full spot here.)

The tag for both: "We'll help you on your way."

According to Fowler, "My experience as a business traveler isn't vastly different just because I'm a professional golfer. I still want to stay at a hotel where I can get a good night's sleep and where there are people who anticipate what I need to do my job better. These ads, which were a lot of fun to film, show that business travelers can get this exact experience when they stay at Crowne Plaza hotels."

The campaign will run through Aug. 4, which encompasses the 2013 Crowne Plaza Invitational at Colonial, May 20-26 at Colonial Country Club in Fort Worth, Texas.

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