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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr172013

Rickie Fowler Can Deal With Fans, Caddies, Sleep, Thanks To Crowne Plaza Hotels

By Barry Janoff

April 17, 2013: Rickie Fowler may not be the No. 1 ranked golfer in the world — he's currently No. 30 in the latest official ranking, but he does have a substantial number of autograph seekers and people who want to be his caddie.

At least according to a new campaign from Crowne Plaza Hotels & Resorts, which is the official hotel of the PGA Tour.

Fowler, who was the PGA Tour rookie of the year in 2010, stars in a multi-medial effort for the hotelier, anchored by two humorous TV spots in which the Crowne Plaza experience includes substantial fans and a bevy of amenities in which Fowler, and other travelers, can unwind after a busy day.

This is the second year of a multi-year deal between Fowler and Crowne Plaza, which is a division of InterContinental Hotels Group. Fowler's endorsement deals also include Rolex, Farmers Insurance, Red Bull, EA Sports, NetJets, Puma and Titleist.

"Rickie Fowler is the perfect example of the guests we welcome at our Crowne Plaza hotels. They've accomplished a lot in their careers, but they're still striving for more," Gina LaBarre, vp-Americas Brand Management, Upscale Brands for IHG, said in a statement. "These ads take a clever approach to showing how the services and amenities we provide at Crowne Plaza hotels enable guests to be their best, whether they're a professional golfer or a more traditional business traveler."

In addition to TV, the campaign includes print, Internet and such social media destinations as YouTube, Twitter and Facebook. The campaign is from PGA Tour Entertainment and independent creative director Bobby Appleby.

In "Autograph," Fowler walks through a Crown Plaza lobby mingling with people and signing autographs, some of whom are fans, some of whom are just in the wrong place at the wrong time when it comes to Fowler's Sharpie.

"Signing autographs can wear me out," he says as he puts his John Hancock on notebooks, napkins and a woman's tablet. "That's why I stay at Crowne Plaza Hotels & Resorts. I love my fans, and I love the Crowne Plaza 'sleep advantage program.'"

According to Fowler in the spot, Crowne Plaza has "super-comfortable bedding, aromatherapy sleep kits and quiet zone floors." The golfer is so enamored with the hotel that he continues to methodically sign autographs on such places as a baby's head, bath towels and a woman's hat.

Finally, jumping into bed, he says, "So I know I'll be well rested for tomorrow." (See the full spot here.)

In "Caddie," Fowler bemoans, "At the end of the day, I miss having my caddie [Joe Skovron]. That's why I like staying at Crowne Plaza Hotels & Resorts. Everyone here is as helpful as a caddie."

That includes the man in charge of dining, who hands Fowler an orange to balance his meal of chocolate cake, and a bellhop in an elevator who gets him to the right floor.

"They always know what I need, even before I ask," Fowler continues. He's in his room, practicing putts, when a photo of a golf hole slips under the door. Fowler's ball lands on it, giving him a perfect putt. "So I can be better at my job." (See the full spot here.)

The tag for both: "We'll help you on your way."

According to Fowler, "My experience as a business traveler isn't vastly different just because I'm a professional golfer. I still want to stay at a hotel where I can get a good night's sleep and where there are people who anticipate what I need to do my job better. These ads, which were a lot of fun to film, show that business travelers can get this exact experience when they stay at Crowne Plaza hotels."

The campaign will run through Aug. 4, which encompasses the 2013 Crowne Plaza Invitational at Colonial, May 20-26 at Colonial Country Club in Fort Worth, Texas.

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