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NEWS REAL

• The NBA 2K League today named Tencent Holdings Limited as the league’s first distribution partner in China.

• The English Premier League has signed a multi-year deal naming Anheuser-Busch brand Budweiser as its official category partner. Carling had been the EPL category partner since 2016.

• Sports and live entertainment company AEG has signed a multiyear, multimillion-dollar renewal agreement with Toshiba America Business Solutions, extending their “comprehensive partnership across several of AEG’s flagship assets,” including Toshiba remaining a founding partner of Staples Center and the official digital signage and display provider of L.A. Live.

• As part of the NFL 100th season celebration, the NFL has teamed up with league partner EA to give one lucky fan the chance to become an EA Sports Madden NFL ratings adjustor for the day as well as be digitized to appear in the Madden NFL game. Details here.

• The NBA’s Golden State Warriors have signed a long-term deal naming  Fanatics, a  global leader for licensed sports merchandise, as the exclusive operator of all Warriors Shop locations throughout the Bay Area. Full story here.

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Nov082016

Big Papi So Busy In Retirement He Makes Peyton Look Like A Marketing Slacker 

By Barry Janoff

November 8, 2016: David “Big Papi” Ortiz has officially been retired from MLB since Oct.10, the day the Boston Red Sox lost to the Cleveland Indians in the American League Division Series and were eliminated from post-season play.

But for Ortiz, who played 20 years in the Majors, retirement ain't no big thing.

Since walking out of Fenway Park, Ortiz has over the past month been involved in a seemingly non-stop array of events and marketing activities, from appearing in TV spots and on TV shows to promoting cigars, beer, chips, salsa, T-shirts and The David Ortiz Children's Foundation, and even attending World Series games.

This week, MLB Advanced Media broke a TV spot, “Sharp In Retirement,” with Ortiz and Joe Torre, former MLB player and manager and currently the league’s evp-baseball operations, for StatCast powered by Amazon Web Services. It shows Ortiz in his post-baseball life: Taking naps, mowing the lawn, throwing out the garbage, making pancakes in his kitchen and watching soap operas.

The theme mirrors that of two campaigns, from Nationwide and DirecTV, both with spokesman Peyton Manning, who retired from the NFL following his Super Bowl 50 victorious season with the Denver Broncos but is omni-present on TV and NFL telecasts.

In his ads. Manning — who also appears in ads for Papa John's — is seen wearing a bathrobe while trying to fill his day by shopping, cooking for friends, meeting acquaintances for lunch and calling his brother Eli on a Sunday afternoon to come watch football on TV — which the younger Manning can’t do because he still quarterbacks for the New York Giants.

In the Ortiz StatCast spot, MLBAM shows how it employs Player Tracking System "to capture and analyze every play using data-collection and analysis tools," such has hitting, catching and running the bases. That is translated to Ortiz when the PTS analyzes his retirement activities. When the metrics show that Ortiz has failed to properly mow the lawn, Torre, with his own lawn mower, says to him, “You gotta bring your ‘A’ game if you’re going to make it in this neighborhood.”

Among other marketers whose humorous creative have imagined Ortiz’s retirement are JetBlue’s "David Ortiz vs. Piñatas" and ESPN’s "Papi’s Gonna Be Rich," with JetBlue envisioning him with a baseball bat going to birthday party smashing piñatas and This Is SportsCenter finding Ortiz brainstorming such products as “Papi-cycles,” “Papi-corn” and “Big Papi Pizza.”

Although the StatCast spot with Ortiz is also done tongue-in-cheek, the scenario of him sitting around the house is as far from the truth as possible.

Among the activities on Ortiz’ schedule, he launched Big Papi Cigars — because "Real man need a real cigar" — including attending a Big Papi Cigar Dinner on Nov. 3 in Central Lounge in Queens, NY, which was billed as “an upscale evening of dining, drinking, networking and cigar smoking.”

The next day, Ortiz was in Boston to publicize Big Hapi, a bold mango juice-infused double IPA, via Sam Adams. They brewed just 541 bottles, to match Ortiz’s career regular season home run total, that were available exclusively at the Sam Adams Boston Brewery.

The entire inventory was sold, at $29.99 each — with bottle No. 34, his Red Sox jersey, going to Ortiz. All proceeds went to Ortiz's Children’s Fund, which partners with Massachusetts General Hospital for Children and World Pediatric Project "helping children in New England and the Dominican Republic who do not have access to the critical pediatric services they need."

According to Sam Adams founder Jim Koch, "Over the years, I’ve been fortunate to watch David Ortiz hit homers out of the park while enjoying a cold Sam Adams . . . We’re thrilled to honor our hometown baseball hero by doing what we do best, brewing beer, and giving craft beer and baseball fans a commemorative brew to honor an extraordinary legend."

Also new in marketing, Ortiz appeared in a commercial for Big Papi’s Kitchen, "Clutch," from MK3 Creative. Big Papi’s Kitchen sells such products tortilla chips, hummus and salsas (sold at Target, Legman’s, ShopRite, Shaw’s and elsewhere), with proceeds benefiting the Children’s Fund.

Ortiz has continued to expand Big Papi Productions, which has created exclusive content for The Big Papi Network on Verizon’s Go90 mobile video platform, such as "Storytime with Big Papi" and "Retirement Coffee with Big Papi," in which he tries to fill his retirement calendar by working at a real Dunkin' Donuts (a partner for both Ortiz and the Red Sox).

Among others, Big Papi Productions also worked with ESPN’s 30 for 30 on The Last Walkout, a four-part series and a half-hour special that focused on Ortiz’s final season. The last episode premiered this past month, with Ortiz and his marketing agent/manager, Alex Radetsky, serving as executive producers.

Ortiz’s cottage industry also include BigPapiShop.com, with Big Papi-themed headwear, apparel, novelties and memorabilia.

Meanwhile . . .

Ortiz appeared on Late Night with Seth Meyers; attended several World Series games; supported UNICEF efforts to send relief to Haiti in the wake of Hurricane Matthew; promoted T-shirts that read, “Retired Not Expired 2016,” designed by his daughter Alex, with proceeds benefiting The David Ortiz Children’s Fund; and visited the headquarters of New Balance, one of his marketing partners, to meet employees and accept a $10,000 donation for his Fund.

Of course, his upcoming schedule may be no less hectic.

On Nov. 11, he will be the guest of honor at the Worcester (MA) Telegram & Gazette’s 150th anniversary party, labeled A Legendary Evening featuring David Ortiz, which will raise funds for T&G’s Santa program.

On Nov. 13, he is expected to make an appearance in Boston’s TD Garden for Kellogg's Tour Of Gymnastics Champions, to support his friend, Aly Raisman and other members of the women’s gold medal winning U.S. Gymnastics team.

He currently is preparing to host the 9th annual David Ortiz Celebrity Golf Classic, scheduled for Dec. 1-4 in Al Sol Resort Punta Cana, Dominican Republic. Part of the event will be the Big Papi Official Retirement Celebration, with proceeds going to his Children’s Fund.

The David Ortiz Children’s Fund is also anticipating the 2017 Boston Marathon this April and is building Team Papi to run in the event.

And there likely will be a celebration when JetBlue officially renames Gate 34 in Terminal C in Boston’s Logan Airport in his honor, similar to the one he recently received when the Brookline Avenue Bridge near Fenway was rechristened with his name.

Ortiz’s marketing deals also include Buffalo Wild Wings, Fanatics, Chef’s Cut Real Jerky and PowerHandz.

During his farewell season, Ortiz-specific marketing support came from Red Sox partners Coca-Cola and JetBlue and Dunkin’ Donuts, as well as MasterCard, Sony PlayStation and New Era ’47 Brand.

As Ortiz related, quoting a message he received from a friend, "Man, you’re #$@$ your retirement up!"

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