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QUICK HITS

• Weekend Box Office via Comscore: 
1. Tyler Perry's Boo 2! A Madea Halloween $21.6M
2. Geostorm $13.3M
3. Happy Death Day $9.4M
4. Blade Runner 2049 $7.2M
5. Only The Brave - Sony $6M
6. The Foreigner $5.5M
7. It $3.5M
8. The Snowman 3.4M
9. American Made $3.2M
10. Kingsman: The Golden Circle $3M

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.

POLL POSITION
Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov302009

Great Outdoors Beckons Couch Potatoes, Enthusiasts

Hikers share outdoor experiences in REI TV spot.November 30, 2009: Recreational Equipment, Inc., a national outdoor retail co-op based in Seattle, has unveiled a multi-media campaign that will include the company's first TV spots, in addition to print, radio, Internet and POP. The campaign, "Find Out," is designed to "portray the outdoors as a place to build community while demonstrating that outdoor recreation is an activity everyone can enjoy."

Two TV spots will air in eight target markets — Atlanta, Boston, Chicago, Denver, Portland, Ore., San Francisco, Seattle, and Washington — on network and cable now through Dec. 24, including Discovery, National Geographic, TLC, Planet Green, Travel Channel and ESPN; as well as online at Hulu.com and REI’s You Tube brand channel, www.Youtube.com/user/reifindout. Lead agency is BBDO, Atlanta.

In "Fine Dining," two hikers are enjoying a peanut butter sandwich at night on a mountaintop. A voiceover offers, "Even the finest 4-Star Restaurant is no match to one with four million stars. Gear up for the great outdoors at REI." In "Hikers," six people are sharing food and conversation during a rainstorm under the shelter of a huge overhanging rock. When the rain stops, one says, "Guess it's time to go." They split into three different groups, apparently having just met during the storm. A voiceover says, "If you want to make instant friends, just add water," following by the REI tag. The spots were directed by Jake Scott, son of famed Hollywood producer/director Ridley Scott (Alien, Blade Runner, Gladiator).

“Our new ads capture the co-op’s love of the outdoors and our desire to share that love with others.,” Tom Vogl, REI vp-marketing, said in a statement. “We hope viewers find them inviting, fun and authentic, and that they are motivated to spend more time in the outdoors."

REI, founded in 1938, has more than 110 stores in 27 states and Washington, D.C. Items include apparel, footwear, bikes, luggage, backpacks and electronics.


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