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• Reebok has named Melanie Boulden vp-marketing to lead Reebok’s global marketing strategy and execution. Boulden was most recently svp-global marketing for Crayola. “What’s most exciting is that Reebok today is a brand with a truly inspirational message and purpose,” said Boulden.

• The Kansas City Chiefs and Los Angeles Rams will play in Estadio Azteca, Mexico City, on Monday Night Football, Nov. 19 (8:30 PM ET) on ESPN.

• Jon Gruden’s first game as head coach for the Oakland Raiders in 2018 after spending the past nine seasons as ESPN’s Monday Night Football analyst, will be Sept. 10 on ESPN’s Monday Night Football. This will also be the first Monday Night Football game in Oakland since the opening week of the 2012 NFL season.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov302009

Great Outdoors Beckons Couch Potatoes, Enthusiasts

Hikers share outdoor experiences in REI TV spot.November 30, 2009: Recreational Equipment, Inc., a national outdoor retail co-op based in Seattle, has unveiled a multi-media campaign that will include the company's first TV spots, in addition to print, radio, Internet and POP. The campaign, "Find Out," is designed to "portray the outdoors as a place to build community while demonstrating that outdoor recreation is an activity everyone can enjoy."

Two TV spots will air in eight target markets — Atlanta, Boston, Chicago, Denver, Portland, Ore., San Francisco, Seattle, and Washington — on network and cable now through Dec. 24, including Discovery, National Geographic, TLC, Planet Green, Travel Channel and ESPN; as well as online at Hulu.com and REI’s You Tube brand channel, www.Youtube.com/user/reifindout. Lead agency is BBDO, Atlanta.

In "Fine Dining," two hikers are enjoying a peanut butter sandwich at night on a mountaintop. A voiceover offers, "Even the finest 4-Star Restaurant is no match to one with four million stars. Gear up for the great outdoors at REI." In "Hikers," six people are sharing food and conversation during a rainstorm under the shelter of a huge overhanging rock. When the rain stops, one says, "Guess it's time to go." They split into three different groups, apparently having just met during the storm. A voiceover says, "If you want to make instant friends, just add water," following by the REI tag. The spots were directed by Jake Scott, son of famed Hollywood producer/director Ridley Scott (Alien, Blade Runner, Gladiator).

“Our new ads capture the co-op’s love of the outdoors and our desire to share that love with others.,” Tom Vogl, REI vp-marketing, said in a statement. “We hope viewers find them inviting, fun and authentic, and that they are motivated to spend more time in the outdoors."

REI, founded in 1938, has more than 110 stores in 27 states and Washington, D.C. Items include apparel, footwear, bikes, luggage, backpacks and electronics.


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