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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Nov302009

Great Outdoors Beckons Couch Potatoes, Enthusiasts

Hikers share outdoor experiences in REI TV spot.November 30, 2009: Recreational Equipment, Inc., a national outdoor retail co-op based in Seattle, has unveiled a multi-media campaign that will include the company's first TV spots, in addition to print, radio, Internet and POP. The campaign, "Find Out," is designed to "portray the outdoors as a place to build community while demonstrating that outdoor recreation is an activity everyone can enjoy."

Two TV spots will air in eight target markets — Atlanta, Boston, Chicago, Denver, Portland, Ore., San Francisco, Seattle, and Washington — on network and cable now through Dec. 24, including Discovery, National Geographic, TLC, Planet Green, Travel Channel and ESPN; as well as online at Hulu.com and REI’s You Tube brand channel, www.Youtube.com/user/reifindout. Lead agency is BBDO, Atlanta.

In "Fine Dining," two hikers are enjoying a peanut butter sandwich at night on a mountaintop. A voiceover offers, "Even the finest 4-Star Restaurant is no match to one with four million stars. Gear up for the great outdoors at REI." In "Hikers," six people are sharing food and conversation during a rainstorm under the shelter of a huge overhanging rock. When the rain stops, one says, "Guess it's time to go." They split into three different groups, apparently having just met during the storm. A voiceover says, "If you want to make instant friends, just add water," following by the REI tag. The spots were directed by Jake Scott, son of famed Hollywood producer/director Ridley Scott (Alien, Blade Runner, Gladiator).

“Our new ads capture the co-op’s love of the outdoors and our desire to share that love with others.,” Tom Vogl, REI vp-marketing, said in a statement. “We hope viewers find them inviting, fun and authentic, and that they are motivated to spend more time in the outdoors."

REI, founded in 1938, has more than 110 stores in 27 states and Washington, D.C. Items include apparel, footwear, bikes, luggage, backpacks and electronics.


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