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NEWS REAL

• NBC’s Sunday Night Football on Nov. 10 became the decade’s (2010-19) only primetime series to average 20 million-plus viewers for 100 different broadcasts. American Ido is second with 69. The Minnesota Vikings’ 28-24 victory over the Dallas Cowboys averaged a Total Audience Delivery of 23.5 million viewers across NBC TV, NBC Sports Digital and NFL Digital platforms.

• CBS Sports said its coverage of the SEC on CBS with No. 2 ranked LSU beating No. 3 ranked Alabama, 46-41, on Nov. 9  “delivered a massive audience, had an average of 16.636 million viewers and scoring a fast national household rating/share of a 9.7/24 . . . the  highest-rated regular-season college football game (excluding Conference Championships) on any network in eight years.

• When the Seattle Sounders defeated Toronto FC, 3-1, to win the MLS title Sunday, 69,274 were in attendance in CenturyLink Field, a record for the franchise.

• Calling it the company’s biggest brand launch in more than a decade, Coca-Cola North America has unveiled Aha sparkling water, eyeing a March 2020 drop at retail. “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on,” Celina Li, vp-water, Coca-Cola North America, said via the company. “Aha is our big-bet brand in this big-bet category.” Full story here.

• Taylor Swift has been named as the headline performer for the Capital One JamFest on April 5 as part of the NCAA March Madness Music Festival. The Men’s Div. I Final Four will be played in Atlanta’s Mercedes-Benz Stadium on April 4 and April 6. Also part of the Music Festival is the AT&T Block Party (April 3) and the Coca-Cola event (April 4).

• Jack Hughes, rookie forward for the NHL’s New Jersey Devils, has signed an endorsement deal with Gatorade. Hughes, the No. 1 overall pick in the 2019 NHL Draft, joins All-Stars Sidney Crosby and Patrick Kane as NHL players on the brand’s roster.

• NBC Sports and adidas have signed a multi-year extension with the All-American Bowl through 2022. Under the partnership, which began in 2011, adidas is the “official apparel company” for the All-American Bowl. The All American Bowl features 100 of the best high school athletes in the nation. NBC will air the annual East vs. West matchup. of the 2020 All-American Bowl Jan.4 in the Alamodome, San Antonio.

POLL POSITION

MLB 2019 Award Finalists

JACKIE ROBINSON ROOKIE OF THE YEAR

Nov. 11 MLB Network (6 PM ET)
AL Finalists: Yordan Alvarez, DH/OF, Houston Astros; Brandon Lowe , 2B/OF, Tampa Bay Rays; John Means, LHP, Baltimore Orioles

NL Finalists: Pete Alonso, 1B, New York Mets; Mike Soroka, RHP, Atlanta Braves; Fernando Tatis Jr., SS, San Diego Padres

MANAGER OF THE YEAR

Nov. 12 MLB Network (6 PM ET)
American League finalists: Rocco Baldelli, Minnesota Twins; Aaron Boone, New York Yankees; Kevin Cash, Tampa Bay Rays

National League finalists: Craig Counsell, Brewers; Mike Shildt, Cardinals; Brian Snitker, Braves

CY YOUNG

Nov. 13 MLB Network (6 PM ET)
AL Finalists: Gerrit Cole, RHP, Houston Astros; Charlie Morton, RHP, Tampa Bay Rays; Justin Verlander, RHP, Houston Astros

NL Finalists: Jacob deGrom, RHP, New York Mets; Hyun-Jin Ryu, LHP, Los Angeles Dodgers; Max Scherzer, RHP, Washington Nationals

MOST VALUABLE PLAYER

Nov. 14 MLB Network (6 PM ET)
AL Finalists: Alex Bregman, 3B, Houston Astros; Marcus Semien, SS, Oakland A’s; Mike Trout, OF, Los Angeles Angels

NL Finalists: Cody Bellinger, OF/1B, Los Angeles Dodgers; Anthony Rendon, 3B, Washington Nationals; Christian Yelich, OF, Milwaukee Brewers

KEEPING SCORE

Topps All-Star Rookie Team 2019

One player at each position plus a DH and pitchers. Topps said each player’s 2020 Topps Series 1 or Series 2 card would include the Rookie Cup trophy logo. Topps has been naming MLB All-Star Rookie teams for 60 years.
• Pete Alonso 1B, New York Mets
• Yordan Alvarez  DH, Houston Astros
• Nick Anderson P, Tampa Bay Rays
• Vladimir Guerrero, Jr. 3B, Toronto Blue Jays
• Keston Hiura 2B, Milwaukee Brewers
• Eloy Jimenez OF, Chicago White Sox
• John Means P, Baltimore Orioles
• Bryan Reynolds OF, Pittsburgh Pirates
• Victor Robles OF, Washington Nationals
• Will Smith C, Los Angeles Dodgers
• Mike Soroka P, Atlanta Braves
• Fernando Tatis Jr.  SS, San Diego Padres

BUY SELL

Weekend Box Office Nov. 8-10
1, Midway $17.5M
2. Doctor Sleep $14.1M
3. Playing With Fire $12.8M
4. Last Christmas $11.6M
5. Terminator: Dark Fate $10.8M
6. Joker $9.2M
7. Maleficent: Mistress Of Evil $8M
8. Harriet $7.2M
9. Zombieland: Double Tap $4.3M
10. Addams Family $4.2M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Ikea: 'Silence The Critics' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs vs. Los Angeles Chargers Mexico City Estadio Azteca ESPN (Monday Night Football) 8 PM (ET

NFL Thanksgiving Nov. 28, 2019
• Chicago Bears vs. Detroit Lions Fox 12:30 PM (ET)
• Buffalo Bills vs. Dallas Cowboys CBS 4:30 PM (ET)
• New Orleans Saints vs. Atlanta Falcons NBC 8 PM (ET)

NBA Mexico 2019
• Dec. 12 Dallas Mavericks vs. Detroit Pistons Arena Ciudad de Mexico, Mexico City NBA TV 9 PM (ET)

NBA Christmas Dec. 25, 2019
• Boston Celtics vs. Toronto Raptors ESPN Noon (ET)
• Milwaukee Bucks vs. Philadelphia 76ers ABC 2:30 PM (ET)
• Houston Rockets vs. Godlen State Warriors ABC 5 PM (ET)
• Los Angeles Clippers vs. Los Angeles Lakers ESPN/ABC 8 PM (ET)
• New Orleans Pelicans vs. Denver Nuggets ESPN 10:30 PM

NHL Bridgestone Winter Classic Jan. 1, 2020

• Nashville Predators vs. Dallas Stars Cotton Bowl Stadium, Dallas NBC

Saturday
Mar182017

Reggie Miller Calls On Amazon Echo, Alexa For Assistance During March Madness

By Barry Janoff

March 18, 2017: Reggie Miller, a former NBA star and now a member of the broadcast crew covering the NCAA Div. I Men’s Basketball Tournament, drinks Coca-Cola, sleeps late and is a messy eater whose favorite song is "Kiss From a Rose" by Seal.

We know this because Miller shares that information in a new campaign from Amazon Echo that is breaking during March Madness on CBS and Turner Sports’ TBS, TNT and truTV.

Miller, a  member of the Naismith Memorial Basketball Hall of Fame, appears in a series of 15-second spots that show how he gets through his day with the assistance of Amazon Echo, which he uses to connect to the voice-controlled intelligent personal assistant service Alexa.

Amazon signed with the NCAA in 2014 as a corporate partner.

The TV spots are part of a larger multi-media campaign during the Tournament, including Internet, social media (#JustAskAlexa), NCAA March Madness Live available through Amazon Alexa devices and Alexa providing real-time tournament scores, schedule information and live radio feeds of the games.

Lead agency is Wongdoody, Seattle/Los Angeles, working with Amazon’s in-house creative department.

Seattle-based Amazon has used other broadcasters and analysts during previous March Madness campaigns, including Craig Sager, Steve Smith and Grant Hill in 2014 for Kindle Fire; Miller for Kindle Fire in 2015; and Smith and Hill last year for Echo.

Previous Amazon Echo ads have featured Alec Baldwin, Missy Elliott, Jason Schwartzman, Garth Brooks, Trisha Yearwood and Dan Marino.

In "Show Some Hustle," Miller is encouraged to refill his refrigerator with Coca-Cola by an over-the-top coach who appears in Miller’s kitchen. "Alexa, order some Coke," he says to his nearby Echo.

In "Reggie Comes Clean," he is eating a burger while watching March Madness on TV and drips sauce on his shirt. A basketball ref, who just happens to be in the living room, blows his whistle and says, "Excessive ketchup resulting in a possible stain." Miller asks Alexa to "order stain remover."

"Reggie Turns It Up" finds Miller making a sandwich in his kitchen, singing along to "Kiss From a Rose" playing over his Echo speaker. A college mascot appears and mimes for Miller to turn up the volume, which happens via a request to Alexa. Miller then goes into full karaoke mode by belting out the Seal song, using his mustard container as a microphone.

In "Reggie Is Not A Morning Person," two TV announcers are watching Miller asleep in bed. "Looks like Reggie is off to a sluggish start," one observes. Without moving, Miller asks Alexa, "Turn on the coffee maker." "That’s not in the playbook, but it should be," the second announcer says. His partner replies, "They don’t call him Cream-and-Sugar for nothing." The other guy offers, "They don’t call him Cream-and-Sugar" as Miller looks on from his bed.

Miller is also appearing in a new spot for State Farm, "Combinations."

March Madness Alexa Skill, available through Amazon Alexa devices, enables fans to ask March Madness and other questions related to scores and game results, along with direct access to play-by-play for all games provided by Westwood One.

Among them:

"Alexa, ask March Madness what games are on now?"

"Alexa, ask March Madness what's the score?"

"Alexa, ask March Madness for the score of the North Carolina game."

"Alexa, ask March Madness what time the Kansas game starts?"

Wynn Las Vegas and Amazon recently unveiled plans to equip all 4,748 hotel rooms at Wynn Las Vegas with Echo. According to Wynn Las Vegas,

“The introduction of this technology into every guest room . . . will be an industry first in the world, allowing guests of Wynn Las Vegas to control various hotel room features with a series of voice commands via Alexa, the brain behind Echo," offered a spokesperson from Wynn Las Vegas.

NCAA Corporate Champions are AT&T, Capital One and Coca-Cola.

NCAA Corporate Partners are Allstate, Amazon Echo, Buffalo Wild Wings, Buick (General Motors), Enterprise, Infiniti, Lowe’s, LG, Marriott, Nabisco, Northwestern Mutual, Pizza Hut, Reese’s (Hershey), Unilever and Wendy’s.

Watch B-Dubs Put Real Time, Overtime Into March Madness

Capital One Will Survive Madness With Charles, Spike, Samuel L., Gloria Gaynor

Tourney Teams Get A Foothold With Nike, adidas, Under Armour

March Madness Marketers Set To Top $1.24B Record TV Spend

Q&A: Ivy League Learns Lessons From First Hoops Tourney

NCAA Plays In The Candy Aisle With Hershey

March Madness Means Money, More Beer, Pizza

NBA Back On The Road Again To 'Big Dance'

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney


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