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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb262014

Reese's Hitting March Madness With Sweeps, Products, Final Four Takeover

By Barry Janoff

February 26, 2014: Hershey's brand Reese's will put its hoops money where its peanut butter cups are, unveiling initial elements to support the upcoming NCAA Div. I Men's Basketball Tournament that include a prize-laden sweepstakes, March Madness-specific products and title sponsorship of Final Four Friday.

Reese's, the official candy partner of the NCAA, is releasing Fan Edition Printed Cups, a line of peanut butter cups with basketball designs printed on them. Reese's said this would be the first time it is using "edible printing technology" for its peanut butter cups.

The product, which will come in ten different designs, will be available in Target and Walgreens stores now throughout the NCAA Division I Men's and Women's Basketball Championships.

Reese's will also launch a March Madness "Make the Crowd Go Wild" sweepstakes. Being offered are prizes including a 32-inch LG Plasma TV, basketballs, Reese's sweets and a gym bag loaded with workout goodies,. A grand prize offers a trip to the 2015 NCAA Men's Final Four, which will take place in Lucas Oil Stadium in Indianapolis. (Details here.)

The 2014 Final Four will be held in AT&T Stadium in Dallas April 5 and April 7.

In addition, Reese's has title sponsorship for Final Four Friday, a free event open to fans that includes one of the last practice sessions by the hoops teams that make it to the Final Four, comments from each head coach, on-court promotions and the Reese’s College All Star-Game, which stars the top Div. I senior basketball student-athletes from around the nation.

Reese's will support with TV, print, Internet, social media including Facebook and Twitter and other fan-specific activations.

Among the edible peanut butter cup designs are basketball jerseys, basketballs, March Madness brackets and such hoops terms as "Double Team," "Nothing But Net" and "Dual Threat." Fan Edition packaging includes the NCAA logo and a basketball player silhouette.

"We are very excited to introduce this new printing technology for Reese's college basketball fans, just in time for NCAA March Madness," John Maitrejean, senior manager for Reese's brand, said in a statement. "The basketball-related designs complement our role as the official candy partner of the NCAA and title sponsor of the Reese's College All-Star Game. This is new and exciting territory for us and one that holds a lot of promise for our fans."

NCAA top tier corporate partners are AT&T, Capital One and Coca-Cola.

In addition to Reese's, official marketing partners include Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Unilever and UPS.

Back to March Madness 2014

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