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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Dec012014

Reese's Sweetens College Football Playoff With ESPN Content, Marketing Alliance

By Barry Janoff

December 1, 2014: With the first College Football Playoff rapidly approaching, Hershey's Reese's Peanut Butter Cups has signed a deal with ESPN to enhance brand's presence among fans, consumers and during the upcoming playoff games, including the inaugural National Championship Game in January.

Reese's said it has signed a multi-year deal to build a platform "surrounding key ESPN College Football properties." Financial terms were not released.

Reese's joins CFP official partners brands including Dr Pepper, which is the presenting sponsor of the CFP National Championship trophy; and Taco Bell, which is creating a Live Más Student section at the two playoff games and the National Championship Game.

Anchoring the strategy, Reese’s immediately becomes an official sponsor of CFP, an official sponsor of ESPN College GameDay Built by the Home Depot and a "proud sponsor" of ESPN College Football.

ESPN has broadcast rights to the two CFP semi-final games — the Rose Bowl Game presented by Northwestern Mutual and the Allstate Sugar Bowl, both on Jan. 1, 2015,  which will pit No. 1 versus No. 4 and No. 2 versus No. 3 as selected by the College Football Playoff Selection Committee.

ESPN will then air the inaugural College Football Playoff National Championship, taking place On Jan. 12, 2015 in AT&T Stadium in Arlington, Texas.

Under terms of the deal, Reese’s has promotional rights to the CFP, College GameDay and ESPN College Football trademarks for use in advertising, on-pack, POP displays and more. Marketing is expected to include TV, print, mobile, Internet and social media.

In addition, Reese’s is planning to have on-site activation at the CFP National Championship game.

“Reese’s brand is proud to join forces with ESPN for this new and exciting era in college football,” Jennifer Podhajsky, vp-U.S. Chocolate for The Hershey Company, said in a statement. “With the new College Football Playoff upon us, this gives the Reese’s brand an expanded and exciting opportunity to continue our leadership within intercollegiate athletics and brings the perfect combination of chocolate and peanut butter to college football fans nationwide.”

Reese's is already an official corporate partner of the NCAA. Included among the brand's activations are title sponsor of the Reese’s Senior Bowl, an annual CFB game featuring the nation’s best senior collegiate football stars and top draft prospects (Jan. 24, 2015); host of the hoops March Madness Reese’s Final Four Friday; and title sponsor of the National Association of Basketball Coaches’ Reese’s College All-Star Game.

According to Ed Erhardt, president, ESPN global customer marketing and sales, "Few combinations rival chocolate and peanut butter, but college football and Saturdays is among them. We look forward to joining the assets of ESPN and Reese's during this new era of the College Football Playoff to introduce yet another great combination to college football fans."

Reese's Is Sweet On March Madness

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