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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May032016

Days And Amused: Reebok Survey Charts Time We Exercise, Sleep, Laugh, Text

By Barry Janoff

May 3, 2016: As a follow to the launch of its "25,915 Days" campaign, Reebok has unveiled a survey that shows people need to spend more time exercising and, as the brand proclaims in marketing, "Honor your days."

According to Reebok, which places the average lifespan of people at 25,915 days — approximately 71 years — people spend an average of just 0.69% of their life exercising, about 180 of their 25,915 days.

Concurrently, people average 41% of their lives engaging with technology devices (mobile, tablet, laptop and other electronic devices), some or 10,625 of their 25,915 days.

Even more disparaging, people spend nearly 30% sitting, the equivalent of around 7,709 days, according to Reebok.

However, on the brighter side, the survey found that taking into account all of the usual activity that people do on an average day, people will amass the equivalent of climbing Mount Everest (29,029 feet) nearly 45 times, running the circumference of the Earth (24,901 miles) 1.9 times during their 25,915 days or going from the first floor to the top of the Empire State Building (1,250 feet) 1,657 times.

The survey included more than 9,000 respondents from the U.S., U.K., Canada, Germany, France, Mexico, Russia, Korea and Spain, according to Reebok.

"As a brand dedicated to promoting and supporting health and fitness around the world, we felt compelled to shine a light on the disparities between what we may aspire to achieve and what we're willing to do about it," Yan Martin, vp-brand management for Reebok, said in a statement. "It gives us a renewed urgency to get out there and live fuller, healthier lives. If we all traded in 30 minutes of phone time for a jog, we could actually help change the dynamics of global wellness."

Reebok's multi-media "25,915 Days" campaign is anchored by a 60-second spot that follows the life of one woman in reverse, from being a senior citizen back to a nursery room, chronicling her passion for running, celebrating her life from her golden years back to birth.

The spot highlights physically active events in her life, including participating in a Reebok Spartan Race, running through streets as she pushes her kid in a baby carriage, running through the woods (and encountering a bear), competing in school races and, in what was her first event, beating a boy in a race when she was a youngster.

Each event is accompanied by her age in days. It ends in a nursery filled with newborns and the text, "25,915: Days in the life of the average human. Honor the body you've been given."

The action is played out to "I Need Never Get Old" by Nathaniel Rateliff and the Night Sweats.

A dedicated Web site enables visitors to calculate the number of days they have lived. And, conversely, also calculate the number of days they have left to live, based on Reebok's calculations of averages of age, gender and location.

Among other findings in the Reebok survey:

• The average human will spend 6.8% of their lives socializing with someone they love, the equivalent of some 1,769 days.

• The average human will spend 0.45% of their lives having sex, or around 117 days in total.

• People in Mexico laugh on average more times per day than anyone else, 24 times, some 621,960 times over the course of 25,915 days.

• Russians dance more than anyone, averaging 15 times per month. They also sleep the most, on average 7 hours 5 minutes per night.

• People in the U.K. daydream more than any other nation, averaging 49 times per month.

• Americans spend on average the most on fitness, just over $16 a week.

According to Martin, the results from the survey offer a "renewed urgency to get out there and live fuller, healthier lives. If we all traded in 30 minutes of phone time for a jog, we could actually help change the dynamics of global wellness."

The lifespan cited by Reebok coincides with the most recent figures from the World Health Organization, which shows that, on the average, males around the world live 68.5 years and women 73.5 years.

The average lifespan is actually lower is many places — as low as an average of 51 years in Central Africa Republic and 46 years in Sierra Leone in West Africa — and higher in others, including Japan, where the male life expectancy is 80 years and the female life expectancy is 87, per WHO, which translates to approximately 29,200 and 31,755 days, respectively.)

Reebok Campaign Says You Live 25,915 Days, So Use Them To The Max

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