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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec132016

Reebok, Lids Launch 'Born In The Cold' Promo For NHL’s Outdoor Winter Classic

Special to NYSportsJournalism.com

December 12, 2016: According to The Weather Channel, the average temperature on Jan. 2 in St. Louis is 39 degrees, not exactly freezing but still pretty cold to be outside playing hockey.

That’s what the NHL wants.

On that day, the Bridgestone NHL Winter Classic outdoor game between the Chicago Blackhawks and the St. Louis Blues is scheduled to be played in Busch Stadium, home of MLB’s St. Louis Cardinals.

With chill in mind, NHL partner Reebok Hockey, a division of adidas, and retail partner Lids have unveiled “Born in the Cold," a contest with top prizes that include tickets to the game or to pre-game events.

"We know that hockey fans are passionate and love to be a part of iconic NHL events," Keith Leach, director for NHL Licensed Apparel at adidas Group, said in a statement. "The NHL Winter Classic is an extraordinary experience and Lids and Reebok would love to treat lucky fans to enjoy it."

To participate, people are being asked to submit between now Dec. 18 photos and/or videos to show "how proud they are to be 'Born in the Cold' by illustrating ways they play and celebrate hockey amid freezing and sub-freezing temperatures."

Submissions must tagged @Lids or @Lids4Hats and use the hashtag #BorninTheColdContest and uploaded to Twitter or Instagram.

People also may manually upload photos and videos to a dedicated Web site. (Details here.)

One grand-prize winner will receive two tickets to the 2017 Bridgestone NHL Winter Classic.

A second grand-prize winner will receive two tickets to the 2017 NHL Winter Classic Alumni Game, scheduled for Dec. 31, also in Busch Stadium. Among those scheduled to play are Wayne Gretzky, Bernie Federko, Brett Hull, Al MacInnis, Adam Oates, Peter Stastny and Chris Pronger.

One runner-up will win an NHL Winter Classic prize pack filled with Reebok gear and a $100 Lids gift card.

Winners are scheduled to be selected and announced on Dec. 19.

The 2017 Bridgestone NHL Winter Classic, part of the NHL's Centenntial Celebration, will air live on NBC in the U.S. and on Sportsnet and TVA Sports in Canada  (1 PM ET/12 Noon CT).

Among other events scheduled around the Bridgestone NHL Winter Classic: the Heartland of Hockey Holiday Youth Classic (Dec. 26 - 30), Winterfest at the Arch (Dec. 27-Jan. 8), Pregame Tailgate Party three-day hockey festival in Ballpark Village (Dec. 31-Jan.2), a New Year’s Eve concert starring Kid Rock in Scottrade Center (Dec. 31) and the One Nation Classic Youth Hockey Day (Jan. 7).

NHL, Epix Double-Down On Outdoor Games Action

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