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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec132016

Reebok, Lids Launch 'Born In The Cold' Promo For NHL’s Outdoor Winter Classic

Special to NYSportsJournalism.com

December 12, 2016: According to The Weather Channel, the average temperature on Jan. 2 in St. Louis is 39 degrees, not exactly freezing but still pretty cold to be outside playing hockey.

That’s what the NHL wants.

On that day, the Bridgestone NHL Winter Classic outdoor game between the Chicago Blackhawks and the St. Louis Blues is scheduled to be played in Busch Stadium, home of MLB’s St. Louis Cardinals.

With chill in mind, NHL partner Reebok Hockey, a division of adidas, and retail partner Lids have unveiled “Born in the Cold," a contest with top prizes that include tickets to the game or to pre-game events.

"We know that hockey fans are passionate and love to be a part of iconic NHL events," Keith Leach, director for NHL Licensed Apparel at adidas Group, said in a statement. "The NHL Winter Classic is an extraordinary experience and Lids and Reebok would love to treat lucky fans to enjoy it."

To participate, people are being asked to submit between now Dec. 18 photos and/or videos to show "how proud they are to be 'Born in the Cold' by illustrating ways they play and celebrate hockey amid freezing and sub-freezing temperatures."

Submissions must tagged @Lids or @Lids4Hats and use the hashtag #BorninTheColdContest and uploaded to Twitter or Instagram.

People also may manually upload photos and videos to a dedicated Web site. (Details here.)

One grand-prize winner will receive two tickets to the 2017 Bridgestone NHL Winter Classic.

A second grand-prize winner will receive two tickets to the 2017 NHL Winter Classic Alumni Game, scheduled for Dec. 31, also in Busch Stadium. Among those scheduled to play are Wayne Gretzky, Bernie Federko, Brett Hull, Al MacInnis, Adam Oates, Peter Stastny and Chris Pronger.

One runner-up will win an NHL Winter Classic prize pack filled with Reebok gear and a $100 Lids gift card.

Winners are scheduled to be selected and announced on Dec. 19.

The 2017 Bridgestone NHL Winter Classic, part of the NHL's Centenntial Celebration, will air live on NBC in the U.S. and on Sportsnet and TVA Sports in Canada  (1 PM ET/12 Noon CT).

Among other events scheduled around the Bridgestone NHL Winter Classic: the Heartland of Hockey Holiday Youth Classic (Dec. 26 - 30), Winterfest at the Arch (Dec. 27-Jan. 8), Pregame Tailgate Party three-day hockey festival in Ballpark Village (Dec. 31-Jan.2), a New Year’s Eve concert starring Kid Rock in Scottrade Center (Dec. 31) and the One Nation Classic Youth Hockey Day (Jan. 7).

NHL, Epix Double-Down On Outdoor Games Action

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