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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec132016

Reebok, Lids Launch 'Born In The Cold' Promo For NHL’s Outdoor Winter Classic

Special to NYSportsJournalism.com

December 12, 2016: According to The Weather Channel, the average temperature on Jan. 2 in St. Louis is 39 degrees, not exactly freezing but still pretty cold to be outside playing hockey.

That’s what the NHL wants.

On that day, the Bridgestone NHL Winter Classic outdoor game between the Chicago Blackhawks and the St. Louis Blues is scheduled to be played in Busch Stadium, home of MLB’s St. Louis Cardinals.

With chill in mind, NHL partner Reebok Hockey, a division of adidas, and retail partner Lids have unveiled “Born in the Cold," a contest with top prizes that include tickets to the game or to pre-game events.

"We know that hockey fans are passionate and love to be a part of iconic NHL events," Keith Leach, director for NHL Licensed Apparel at adidas Group, said in a statement. "The NHL Winter Classic is an extraordinary experience and Lids and Reebok would love to treat lucky fans to enjoy it."

To participate, people are being asked to submit between now Dec. 18 photos and/or videos to show "how proud they are to be 'Born in the Cold' by illustrating ways they play and celebrate hockey amid freezing and sub-freezing temperatures."

Submissions must tagged @Lids or @Lids4Hats and use the hashtag #BorninTheColdContest and uploaded to Twitter or Instagram.

People also may manually upload photos and videos to a dedicated Web site. (Details here.)

One grand-prize winner will receive two tickets to the 2017 Bridgestone NHL Winter Classic.

A second grand-prize winner will receive two tickets to the 2017 NHL Winter Classic Alumni Game, scheduled for Dec. 31, also in Busch Stadium. Among those scheduled to play are Wayne Gretzky, Bernie Federko, Brett Hull, Al MacInnis, Adam Oates, Peter Stastny and Chris Pronger.

One runner-up will win an NHL Winter Classic prize pack filled with Reebok gear and a $100 Lids gift card.

Winners are scheduled to be selected and announced on Dec. 19.

The 2017 Bridgestone NHL Winter Classic, part of the NHL's Centenntial Celebration, will air live on NBC in the U.S. and on Sportsnet and TVA Sports in Canada  (1 PM ET/12 Noon CT).

Among other events scheduled around the Bridgestone NHL Winter Classic: the Heartland of Hockey Holiday Youth Classic (Dec. 26 - 30), Winterfest at the Arch (Dec. 27-Jan. 8), Pregame Tailgate Party three-day hockey festival in Ballpark Village (Dec. 31-Jan.2), a New Year’s Eve concert starring Kid Rock in Scottrade Center (Dec. 31) and the One Nation Classic Youth Hockey Day (Jan. 7).

NHL, Epix Double-Down On Outdoor Games Action

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