Top
NEWS REAL

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov262014

Reebok Muscles Into Boxing-Martial Arts Category With Acquisition Of LUTA

By Barry Janoff

November 26, 2014: Sportswear and athletic shoe company Reebok is continuing its drive into the fitness-workout category with the acquisition of LUTA, a U.K.-based boxing and mixed-martial arts brand.

Concurrently, Reebok International has formed a "long-term alliance" with Fight for Peace, a non-profit organization that combines boxing and martial arts with education and personal development.

Both LUTA and Fight for Peace were founded by Luke Dowdney, a former amateur boxer and British Universities champion turned businessman.

Financial terms of the LUTA deal were not disclosed.

The news comes as reports in The Wall Street Journal and elsewhere indicate that a group of investors is seeking to purchase Reebok for about $2 billion from adidas AG, which acquired Reebok in 2005 in a deal valued at the time at $3.8 billion.

Reebok is the official outfitter for the NHL and for a long time was known for its basketball alliances, with spokesman that included John Wall, Dominique Wilkins, Yao Ming, Allen Iverson and Shaquille O'Neal (with new retro-style Shaq hoops shoes still available),

Over the past few years, though, Reebok has been seeking to "own" the workout category and build its self-professed "sport of fitness." Spokespersons include model Miranda Kerr, who promotes fitness shoes and apparel in multi-media marketing campaigns.

Earlier this year, the brand unveiled a Reebok Delta logo, which, according to then global CMO and now Reebok president Matt O'Toole, "Signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness." It appears on footwear and apparel across all fitness disciplines supported by Reebok, including training, running, outdoor, yoga, dance and aerobics. It also will replace the former logo in all marketing efforts.

Reebok has deals with UFC stars Anthony Pettis and Johny Hendricks but the LUTA alliance is seen as a major bridge to reaching MMA fans and consumers.

(Editors Note: On Dec. 2 signed a "groundbreaking" six-year to become the official outfitter for the UFC. See full story here.)

In 2013, Reebok took title sponsorship of Spartan Race, which oversees extreme obstacle course races around the world.

That same year, Reebok formed a global alliance with Les Mills International, which oversees 13 group fitness and team training programs held across 80 countries in more than 15,000 licensed clubs worldwide.

In addition, Reebok has been promoting the "sport of fitness" via its own CrossFit Games, which began in 2007 and moved under Reebok's umbrella in 2011 as a quest to find the "Fittest (People) on Earth." The brand also supports ReebokOne, an online destination that connects people in the workout-fitness community — which here includes such categories as running, training, yoga, dance, walking and CrossFit — with videos, news and other activations.

“We are honored to be able to establish this partnership with Fight for Peace and include LUTA within our sporting portfolio.," O'Toole said in a statement. "The work Luke and the team have done over the years to help young people who are growing up with tremendous challenges, surrounded by drugs and violence, is remarkable and is something we are looking forward to supporting and expanding so that together we can help even more young people at risk.”

According to Dowdney, “Our new partnership with Reebok and its acquisition of LUTA is incredibly exciting for Fight for Peace and its future. Both organizations share a strong belief in the power of fitness and training and the impact it can have on young people’s lives, particularly those at risk of being involved in crime and violence. Working with Reebok allows us to continue to build awareness for Fight for Peace, as well as secure a long-term funding structure for us to develop our international growth and development.”

Dowdney said that Fight for Peace works with more than 100,000 young people in communities affected by crime and violence. He founded LUTA "as a means to attract and work with young people from Complexo da Maré, a complex of 17 favelas in Rio de Janeiro, where the project began in 2000 followed by a London Academy in 2007, as well as satellite projects across the world."

Reebok Sees Perfect Fit(ness) With Spartan Race

Reebok, Les Mills Alliance Pumps Up 'Workout Revolution'

Back to Home Page