Top
NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Nov262014

Reebok Muscles Into Boxing-Martial Arts Category With Acquisition Of LUTA

By Barry Janoff

November 26, 2014: Sportswear and athletic shoe company Reebok is continuing its drive into the fitness-workout category with the acquisition of LUTA, a U.K.-based boxing and mixed-martial arts brand.

Concurrently, Reebok International has formed a "long-term alliance" with Fight for Peace, a non-profit organization that combines boxing and martial arts with education and personal development.

Both LUTA and Fight for Peace were founded by Luke Dowdney, a former amateur boxer and British Universities champion turned businessman.

Financial terms of the LUTA deal were not disclosed.

The news comes as reports in The Wall Street Journal and elsewhere indicate that a group of investors is seeking to purchase Reebok for about $2 billion from adidas AG, which acquired Reebok in 2005 in a deal valued at the time at $3.8 billion.

Reebok is the official outfitter for the NHL and for a long time was known for its basketball alliances, with spokesman that included John Wall, Dominique Wilkins, Yao Ming, Allen Iverson and Shaquille O'Neal (with new retro-style Shaq hoops shoes still available),

Over the past few years, though, Reebok has been seeking to "own" the workout category and build its self-professed "sport of fitness." Spokespersons include model Miranda Kerr, who promotes fitness shoes and apparel in multi-media marketing campaigns.

Earlier this year, the brand unveiled a Reebok Delta logo, which, according to then global CMO and now Reebok president Matt O'Toole, "Signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness." It appears on footwear and apparel across all fitness disciplines supported by Reebok, including training, running, outdoor, yoga, dance and aerobics. It also will replace the former logo in all marketing efforts.

Reebok has deals with UFC stars Anthony Pettis and Johny Hendricks but the LUTA alliance is seen as a major bridge to reaching MMA fans and consumers.

(Editors Note: On Dec. 2 signed a "groundbreaking" six-year to become the official outfitter for the UFC. See full story here.)

In 2013, Reebok took title sponsorship of Spartan Race, which oversees extreme obstacle course races around the world.

That same year, Reebok formed a global alliance with Les Mills International, which oversees 13 group fitness and team training programs held across 80 countries in more than 15,000 licensed clubs worldwide.

In addition, Reebok has been promoting the "sport of fitness" via its own CrossFit Games, which began in 2007 and moved under Reebok's umbrella in 2011 as a quest to find the "Fittest (People) on Earth." The brand also supports ReebokOne, an online destination that connects people in the workout-fitness community — which here includes such categories as running, training, yoga, dance, walking and CrossFit — with videos, news and other activations.

“We are honored to be able to establish this partnership with Fight for Peace and include LUTA within our sporting portfolio.," O'Toole said in a statement. "The work Luke and the team have done over the years to help young people who are growing up with tremendous challenges, surrounded by drugs and violence, is remarkable and is something we are looking forward to supporting and expanding so that together we can help even more young people at risk.”

According to Dowdney, “Our new partnership with Reebok and its acquisition of LUTA is incredibly exciting for Fight for Peace and its future. Both organizations share a strong belief in the power of fitness and training and the impact it can have on young people’s lives, particularly those at risk of being involved in crime and violence. Working with Reebok allows us to continue to build awareness for Fight for Peace, as well as secure a long-term funding structure for us to develop our international growth and development.”

Dowdney said that Fight for Peace works with more than 100,000 young people in communities affected by crime and violence. He founded LUTA "as a means to attract and work with young people from Complexo da Maré, a complex of 17 favelas in Rio de Janeiro, where the project began in 2000 followed by a London Academy in 2007, as well as satellite projects across the world."

Reebok Sees Perfect Fit(ness) With Spartan Race

Reebok, Les Mills Alliance Pumps Up 'Workout Revolution'

Back to Home Page