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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Nov262014

Reebok Muscles Into Boxing-Martial Arts Category With Acquisition Of LUTA

By Barry Janoff

November 26, 2014: Sportswear and athletic shoe company Reebok is continuing its drive into the fitness-workout category with the acquisition of LUTA, a U.K.-based boxing and mixed-martial arts brand.

Concurrently, Reebok International has formed a "long-term alliance" with Fight for Peace, a non-profit organization that combines boxing and martial arts with education and personal development.

Both LUTA and Fight for Peace were founded by Luke Dowdney, a former amateur boxer and British Universities champion turned businessman.

Financial terms of the LUTA deal were not disclosed.

The news comes as reports in The Wall Street Journal and elsewhere indicate that a group of investors is seeking to purchase Reebok for about $2 billion from adidas AG, which acquired Reebok in 2005 in a deal valued at the time at $3.8 billion.

Reebok is the official outfitter for the NHL and for a long time was known for its basketball alliances, with spokesman that included John Wall, Dominique Wilkins, Yao Ming, Allen Iverson and Shaquille O'Neal (with new retro-style Shaq hoops shoes still available),

Over the past few years, though, Reebok has been seeking to "own" the workout category and build its self-professed "sport of fitness." Spokespersons include model Miranda Kerr, who promotes fitness shoes and apparel in multi-media marketing campaigns.

Earlier this year, the brand unveiled a Reebok Delta logo, which, according to then global CMO and now Reebok president Matt O'Toole, "Signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness." It appears on footwear and apparel across all fitness disciplines supported by Reebok, including training, running, outdoor, yoga, dance and aerobics. It also will replace the former logo in all marketing efforts.

Reebok has deals with UFC stars Anthony Pettis and Johny Hendricks but the LUTA alliance is seen as a major bridge to reaching MMA fans and consumers.

(Editors Note: On Dec. 2 signed a "groundbreaking" six-year to become the official outfitter for the UFC. See full story here.)

In 2013, Reebok took title sponsorship of Spartan Race, which oversees extreme obstacle course races around the world.

That same year, Reebok formed a global alliance with Les Mills International, which oversees 13 group fitness and team training programs held across 80 countries in more than 15,000 licensed clubs worldwide.

In addition, Reebok has been promoting the "sport of fitness" via its own CrossFit Games, which began in 2007 and moved under Reebok's umbrella in 2011 as a quest to find the "Fittest (People) on Earth." The brand also supports ReebokOne, an online destination that connects people in the workout-fitness community — which here includes such categories as running, training, yoga, dance, walking and CrossFit — with videos, news and other activations.

“We are honored to be able to establish this partnership with Fight for Peace and include LUTA within our sporting portfolio.," O'Toole said in a statement. "The work Luke and the team have done over the years to help young people who are growing up with tremendous challenges, surrounded by drugs and violence, is remarkable and is something we are looking forward to supporting and expanding so that together we can help even more young people at risk.”

According to Dowdney, “Our new partnership with Reebok and its acquisition of LUTA is incredibly exciting for Fight for Peace and its future. Both organizations share a strong belief in the power of fitness and training and the impact it can have on young people’s lives, particularly those at risk of being involved in crime and violence. Working with Reebok allows us to continue to build awareness for Fight for Peace, as well as secure a long-term funding structure for us to develop our international growth and development.”

Dowdney said that Fight for Peace works with more than 100,000 young people in communities affected by crime and violence. He founded LUTA "as a means to attract and work with young people from Complexo da Maré, a complex of 17 favelas in Rio de Janeiro, where the project began in 2000 followed by a London Academy in 2007, as well as satellite projects across the world."

Reebok Sees Perfect Fit(ness) With Spartan Race

Reebok, Les Mills Alliance Pumps Up 'Workout Revolution'

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