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NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Dec022014

Heavyweight Match: Reebok, UFC Form Global 'Groundbreaking Partnership' 

By Barry Janoff

December 2, 2014: Calling it a "groundbreaking partnership" and the biggest non-broadcasting deal in its history, Ultimate Fighting Championship has signed a six-year pact making Reebok the official outfitter of the MMA organization.

The alliance takes effect the week of July 6, 2015, which also is International Fight Week in Las Vegas.

Financial terms were not disclosed.

“This will be the biggest non-broadcast partnership that our company has ever signed, so it is significant.," Lorenzo Fertitta, UFC chairman and CEO, said during a media event in New York today (Dec. 2). "The UFC brand has evolved significantly since we first began."

The deal comes on the heels of Reebok International's acquisition of LUTA, a U.K.-based boxing and mixed-martial arts brand, and a long-term alliance with Fight For Peace, overseen by LUTA, which is a non-profit organization that uses boxing and martial arts to build education and personal development among young people in communities affected by crime and violence.

Among other significant elements of the deal, all UFC fighters will be outfitted with Reebok-branded apparel, with a new Reebok-UFC line of apparel and footwear scheduled to launch this spring.

Unique to the deal, athletes can "continue to maintain their individual apparel and non-apparel sponsors outside all UFC events, and existing or prospective sponsors may use an athlete’s name and likeness," according to UFC. "But they cannot use UFC trademarks unless they have a direct commercial relationship with UFC."

Reebok, a division of adidas AG, already has deals with UFC stars Anthony Petis and Johny Hendricks.

“This partnership is much more than a licensing agreement,” said Matt O’Toole, president for Reebok. “It is a true collaboration between two great brands, which will not only give UFC a new and exciting look, but will harness the global reach of both brands to also benefit young people around the world, particularly those at risk of being involved in crime and violence.”

UFC said it would be distributing the "vast majority of the revenue received from this partnership to the athletes. UFC is investing in this platform to create long-term value in the brand and its athletes." A portion of the sales will be donated to Fight for Peace.

The Reebok-UFC apparel line, which will include exclusive “Fight Week” gear, “Fight Night kit” as well as UFC fan gear, will be developed in conjunction with UFC and its athletes, according to UFC, which is owned and operated by Las Vegas-headquartered Zuffa, LLC.

“We’re bringing our commercial growth — the UFC brand and our athletes together — so it’s a win-win for all of us,” Fertitta said during the media event. “It’s going to help the fighters, because it is going to allow them focus more on their training and not have to run around to get some of these sponsors . . . that aren’t blue-chip, Fortune 500 companies.”

O'Toole said the alliance would not only boost the Reebok brand worldwide but is in keeping with the company's strategy to extend itself in the workout category. Reebok also has alliances with Spartan Race, Les Mills International and the CrossFit Games, in addition to being the official outfitter for the NHL.

O'Toole sees the alliance falling under "tough fitness" and "combat sports" designations.

"More than 35 million consumers worldwide use disciplines like boxing, kickboxing and mixed martial arts to live a fit lifestyle.”

“Not only is mixed martial arts one of the fastest growing sports in the world, it is also one of the most challenging in terms of the dedication to training, overall fitness level and mental and physical toughness required. And nowhere is this on display more than in the UFC Octagon,” said O’Toole. “This partnership not only further cements Reebok as one of the leading fitness brands in the industry, it will also help us reach a wider audience and become the brand of choice for the more than 35 million consumers worldwide who use disciplines like boxing, kickboxing and mixed martial arts to live a fit lifestyle.”

According to Dana White, UFC president, the deal was initiated two years ago by musician and record producer Swizz Beats, who felt that the two organizations would work well together.

“Pretty much everybody, the men and women that I’ve talked to, they’re pretty excited about it,” said White. “I really got no negative feedback whatsoever, from anybody."

“We feel like we’ve created a program that will be as much, and in some cases, more than [UFC fighters] are currently making," said Fertitta. "They’re still going to be able to keep their other sponsors, so we look at this as being additive. On top of that, they get a royalty for anything that gets sold that actually has their name on it.

“[This] is going to change the perception of the sport, the perception of the athlete, the level that we are at," said Fertitta. "This is a true game-changer."

Reebok Muscles Into Boxing-MMA With LUTA

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