Top
NEWS REAL

• Kraft Heinz division Devour Food has joined with the American Cornhole League to uncover from among its ranks the "Devour Man of the Year," with the winner earning $10,000 and free Devour Pizza for a year. Details here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. The code, developed in coordination with its members, “extends commitments made by individual companies through their own responsible marketing activities and those adhered to by all association members through the Responsible Gaming Code of Conduct. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 3-5
1. Avengers: Endgame $145.8M
2. The Intruder $11M
3. Long Shot $10M
4. Uglydolls $8.5M
5. Captain Marvel $4.3M
6. Breakthrough $3.9M
7. Curse of La Llorona $3.5M
8. Shazam! $2.4M
9. Little $1.5M
10. Dumbo $1.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Fox: Kevin Durant 'Q Ball' See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Dec022014

Heavyweight Match: Reebok, UFC Form Global 'Groundbreaking Partnership' 

By Barry Janoff

December 2, 2014: Calling it a "groundbreaking partnership" and the biggest non-broadcasting deal in its history, Ultimate Fighting Championship has signed a six-year pact making Reebok the official outfitter of the MMA organization.

The alliance takes effect the week of July 6, 2015, which also is International Fight Week in Las Vegas.

Financial terms were not disclosed.

“This will be the biggest non-broadcast partnership that our company has ever signed, so it is significant.," Lorenzo Fertitta, UFC chairman and CEO, said during a media event in New York today (Dec. 2). "The UFC brand has evolved significantly since we first began."

The deal comes on the heels of Reebok International's acquisition of LUTA, a U.K.-based boxing and mixed-martial arts brand, and a long-term alliance with Fight For Peace, overseen by LUTA, which is a non-profit organization that uses boxing and martial arts to build education and personal development among young people in communities affected by crime and violence.

Among other significant elements of the deal, all UFC fighters will be outfitted with Reebok-branded apparel, with a new Reebok-UFC line of apparel and footwear scheduled to launch this spring.

Unique to the deal, athletes can "continue to maintain their individual apparel and non-apparel sponsors outside all UFC events, and existing or prospective sponsors may use an athlete’s name and likeness," according to UFC. "But they cannot use UFC trademarks unless they have a direct commercial relationship with UFC."

Reebok, a division of adidas AG, already has deals with UFC stars Anthony Petis and Johny Hendricks.

“This partnership is much more than a licensing agreement,” said Matt O’Toole, president for Reebok. “It is a true collaboration between two great brands, which will not only give UFC a new and exciting look, but will harness the global reach of both brands to also benefit young people around the world, particularly those at risk of being involved in crime and violence.”

UFC said it would be distributing the "vast majority of the revenue received from this partnership to the athletes. UFC is investing in this platform to create long-term value in the brand and its athletes." A portion of the sales will be donated to Fight for Peace.

The Reebok-UFC apparel line, which will include exclusive “Fight Week” gear, “Fight Night kit” as well as UFC fan gear, will be developed in conjunction with UFC and its athletes, according to UFC, which is owned and operated by Las Vegas-headquartered Zuffa, LLC.

“We’re bringing our commercial growth — the UFC brand and our athletes together — so it’s a win-win for all of us,” Fertitta said during the media event. “It’s going to help the fighters, because it is going to allow them focus more on their training and not have to run around to get some of these sponsors . . . that aren’t blue-chip, Fortune 500 companies.”

O'Toole said the alliance would not only boost the Reebok brand worldwide but is in keeping with the company's strategy to extend itself in the workout category. Reebok also has alliances with Spartan Race, Les Mills International and the CrossFit Games, in addition to being the official outfitter for the NHL.

O'Toole sees the alliance falling under "tough fitness" and "combat sports" designations.

"More than 35 million consumers worldwide use disciplines like boxing, kickboxing and mixed martial arts to live a fit lifestyle.”

“Not only is mixed martial arts one of the fastest growing sports in the world, it is also one of the most challenging in terms of the dedication to training, overall fitness level and mental and physical toughness required. And nowhere is this on display more than in the UFC Octagon,” said O’Toole. “This partnership not only further cements Reebok as one of the leading fitness brands in the industry, it will also help us reach a wider audience and become the brand of choice for the more than 35 million consumers worldwide who use disciplines like boxing, kickboxing and mixed martial arts to live a fit lifestyle.”

According to Dana White, UFC president, the deal was initiated two years ago by musician and record producer Swizz Beats, who felt that the two organizations would work well together.

“Pretty much everybody, the men and women that I’ve talked to, they’re pretty excited about it,” said White. “I really got no negative feedback whatsoever, from anybody."

“We feel like we’ve created a program that will be as much, and in some cases, more than [UFC fighters] are currently making," said Fertitta. "They’re still going to be able to keep their other sponsors, so we look at this as being additive. On top of that, they get a royalty for anything that gets sold that actually has their name on it.

“[This] is going to change the perception of the sport, the perception of the athlete, the level that we are at," said Fertitta. "This is a true game-changer."

Reebok Muscles Into Boxing-MMA With LUTA

Back to Home Page