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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Dec122017

Hometown Brewer Sam Adams Now Team Player As Official Beer For Boston Red Sox

By Barry Janoff

December 12, 2017: Two icons of Boston have finally come together, with fans and consumers asking, “What took you so long?”

The Boston Red Sox have signed a multi-year deal naming Boston-based Samuel Adams as the team’s official beer.

Sam Adams replaces Anheuser-Busch’s Budweiser as the Red Sox official beer sponsor.

Budweiser is the official beer sponsor for MLB but teams are allowed to sign officials beer partners, keeping marketing within their geographical area.

Sam Adams said it is the “first American craft brewer to enter into a partnership with a Major League Baseball franchise, for this length of time and at this level.”

The brewer also said that this alliance is its first “professional team partnership, of this scale.”

Financial terms of the deal were not released.

"Both the Red Sox and Sam Adams are rooted in Boston tradition and history, and Jim Koch and the entire team are as passionate about beer as we are about baseball," said Sam Kennedy, Red Sox president and CEO. ”We are excited for this long-term partnership, and look forward to working collaboratively to represent Boston through our two brands."

Among other activations, the right field roof deck in Fenway Park will now be known as the "Sam Deck,"  replacing the Budweiser Roof Deck.

A bar area located beneath the third base stands will be known as "Sammy's On Third."

Sam Adams will support with multi-media marketing, including signage in Fenway Park, on-air, Internet and social media.

In addition, Sam Adams said it would have opportunities to partner across New England and in JetBlue Park, the Red Sox spring training venue in Fort Myers, Fla.

Sam Adams said its selection in Fenway Park would include Boston Lager, Summer Ale and new brews launching in 2018 such as Sam '76.

The brewer is no stranger to sports events and fans in and around Boston.

Sam Adams said it has been the official beer for the Boston Marathon for several years.

It also has had “limited sponsorships or other arrangements” with the Red Sox, New England Patriots, NBA Celtics and the NHL Bruins.

The company said that many of the first bars and restaurants to carry its beer were around the Fenway neighborhood, “giving special meaning to the new partnership.”

"As the official beer of the Red Sox, we get to celebrate our New England roots with millions of other fans as soon as the season kicks off."

According to  Jim Koch, founder and brewer of Samuel Adams, ”I moved to Boston the year of the 'Impossible Dream Season,' (1967). Now visitors to this historic ballpark will enjoy the freshest Sam Adams beer, while watching an incredible team, playing under our sign over in right field.

“It's my personal impossible dream come true . . . As the official beer of the Red Sox, we get to celebrate our New England roots with millions of other fans as soon as the season kicks off."

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