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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar112015

March Madness Partners On Tap To Top $1.2B Record Spend On TV, Online, On-Site

By Barry Janoff

March 11, 2015: The NCAA Men's Div. I Men's Basketball Tournament may not be the biggest event ever in the history of the world, but it comes pretty close to the top of the list in the history of sports events and sports marketing.

During March Madness this year, companies are anticipated to spend at or above $1.2 billion to reach fans and consumers, which would top the record $1.14 billion spent last year, according to marketing, research and consulting firm Kantar Media, NY.

The average cost for a 30-second spot during the championship game on CBS is also expected to set a new record, surpassing the $1.5 million for a 30-second spot during the 2014 title game between winner University of Connecticut and Kentucky.

The average $1.5 million was up 5% over 2013 ($1.42 million).

March Madness Live, which provides exclusive live video streaming through the entire tournament and is managed by Turner Sports, experienced during the 2014 tournament rises in online consumption, including 9.9 million unique viewers (+9% versus 2013), 70 million live video streams (+ 42% versus 2013) and 15.1 million live hours watched (+7% percent versus 2013), per Turner.

Games will air across CBS and Turner Broadcasting networks TBS, TNT and truTV under a $120.8 billion deal signed in 2010 with the NCAA that began in 2011 and runs through 2024.

According to Kantar Media, the NCAA has "successfully commercialized and monetized March Madness, creating a platform for corporate sponsors to reap benefits from advertising and promotional programs anchored around the games."

“March Madness has evolved into 'marketing madness,'” Jon Swallen, chief research officer for Kantar Media, said in a statement.

Over the past decade (2005-2014), 279 different marketers totaled some $7.5 billion worth of national TV ad expenditures.
 
The Top Ten spenders since 2004: General Motors ($83.2 million), AT&T ($61.9 million), Coca-Cola ($41.7 million), Anheuser-Busch ($41.6 million), Capital One ($41.2 million), Samsung ($31.8 million), Southwest Airlines ($31.5 million), Volkswagen ($29.3 million), Allstate ($28.5 million) and Unilever ($27.7 million).

GM, AT&T, Coke, Capital One, Allstate and Unilever are among the NCAA's official corporate marketing partners.

Microsoft's Bing signed a deal on Tuesday (March 10), to become the "official bracket data partner of the NCAA." Among its activations will be a Bracket Building tool filled with more than ten years of March Madness data "to help fans complete their (2015 tournament) brackets."

The full list of NCAA marketing partners now includes Corporate Champions AT&T, Capital One and Coca-Cola; and Corporate Partners Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, Kindle Fire, Lowe's, LG, Microsoft Bing, Nabisco, Northwestern Mutual, Reese's, Unilever and UPS.

"The NCAA has successfully commercialized and monetized March Madness, creating a platform for corporate sponsors to reap benefits."

Since 2004, the top five categories have spent $651.6 million during March Madness, which represents 57.4% of total spend among all companies.

The No. 1 category is automotive ($216.9 million, 19.1% of total spend), led by GM, Infiniti and Mercedes-Benz; followed by telecommunications ($128.5 million, 11.3%), led by AT&T, Dish and Sprint.

The Top Five also include restaurants ($107 million, 9.4%), led by Buffalo Wild Wings, Burger King and Taco Bell; financial services ($105 million, 9.3%), led by Capital One, Quicken and TD Ameritrade; and insurance ($94.2 million, 8.3%), led by Allstate, Northwestern Mutual and State Farm.

The expected spend for a 30-second spot during the Championship Game is up from $1.03 million in 2005, $1.12 million in 2006, $1.22 million in 2010 (the last season before the CBS-Turner alliance), $1.24 in 2011 (the first year of the CBS-Turner alliance) and $1.34 million in 2012.

The value of media exposure for NCAA corporate partners in 2014 also set a record, reaching $112.8 million from such elements as in-arena signage, on-air graphics and verbal mentions and fan and experiential activations.

Capital One led here with $29 million in media exposure, followed by AT&T ($23 million), GM's Buick ($8.2 million), Coke ($7.4 million) and Enterprise ($6.1 million).

Marketing partners are also lining up activations for Final Four week in Indianapolis, where Final Four and Championship Game will be played in Lucas Oil Stadium.

Among the events are the March Madness Music festival, with three days of live performances presented by AT&T, Capital One and Coca-Cola; Final Four Friday, which features the Reese’s College All Star Game. open practices and other on-court promotions; and the Final Four Fan Fest presented by Capital One, with activations from such NCAA partners as Burger King, Buffalo Wild Wings, Oreo, Wilson and LG.

The NCAA said that last year more than 175,000 people attended Final Four Weekend sponsored events.

This year's college hoops extravaganza begins March 15 with Selection Sunday on CBS and the first-round First Four on truTV (March 17-18) and runs through the Final Four (April 4) and the Championship Game (April 6).

CBS for the 34th consecutive year will air the Championship Game, with TBS for the second year getting the two Final Four games.

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