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, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb122011

Ray Allen Is Taking His Three-Point Shot To The Bank With Celtics, Marketing Partners

By Barry Janoff, Executive Editor

Boston Celtics honor Ray Allen on their home Web page.February 12, 2011: Ray Allen is already riding the wave of having claimed one of the most prestigious records in the NBA — the all-time leader in three-point shots made. He passed the former leader, Reggie Miller, during a game against the Los Angeles Lakers on Feb. 10, when he hit his 2,561st career three-pointer. Now, the Boston Celtics' all-star guard is turning that achievement into marketing success.

Dunkin' Donuts, which signed Allen to a deal last year and features him in multi-media marketing, said it would honor his basketball milestone by donating 20¢ from iced coffee cups sold in the Greater Boston area to Allen's Ray of Hope Foundation, with a target of $25,000. The one-day effort was on Feb. 11; the 20¢ was picked in honor of Allen's No. 20 Celtics uniform.

According to Allen, “The foundation supports a number of charities in the area such as the Boys & Girls Clubs and the Home for Little Wanderers, so I encourage people to head to Dunkin’ Donuts to support these and other great causes.”

Jordan Brand, a division of Nike, put Allen front-and-center at its Web site, where he talks about the three-point record, his place in NBA history and his time as a member of Team Jordan. Text offers, "On February 10, 2011, Ray Allen broke the all-time three-point record." 2,561 and counting. To the greatest three-point shooter of all time: Much respect."

Allen has been with Jordan Brand since he joined the NBA in 1996.

In a video, Allen explains, "Breaking this record as a [member of the Boston] Celtics, it sets you up there with so many great Hall of Famers. You talk the great Celtics of the past and say what they did and how they had an impact on the game when they played. [Now] I will feel like I belong."

Image from Vitaminwater's tribute to Allen, which includes fans, politicians and Boston celebrities.Glaceau's Vitaminwater energy drink, a division of Coca-Cola, has posted a tribute to long-time endorser Allen on Allen's Ray of Hope Facebook site and also on YouTube. The company took to the streets of Boston with a sign, "3 Honks For Ray Allen" to film fans offering congratulations to Allen. Among them are Boston Mayor Thomas Menino; Wes Welker, wide receiver for the New England Patriots, who jokingly says, "Even though your toe was on the [three-point] line a few times, we're still going to give it to you. You did a heck of a job"; Celtics teammate Kendrick Perkins, who offers, "You have the three-point record. I want to know how that feels — I still haven't made one three-point shot";  and Allen's his mom, wife and kids. (See it here.)

The Celtics have made available a T-shirt from official NBA outfitter adidas that commemorates Allen's achievement. The T-shirt can be obtained via the Celtics Store online or Allen's Ray of Hope.

Webster Bank, a leading New England financial institution, said it has signed marketing partnership with Allen that runs through August 2012. Financial terms were not disclosed.

T-shirt honoring Allen's three-point achievement.The alliance was launched with "The Webster Dream Team," a video that also stars  Jim Calhoun, who was Allen's coach at the University of Connecticut, and a group of the bank's Boston-based employees. The video can be viewed on numerous sites, including Websterbank.com, YouTube, Bing, Flickr, Metacafe, Blip.tv, Viddler, Video Jug, Vimeo and Daily Motion.

Webster has had a marketing partnership with Calhoun in Connecticut since 2000.

Under the agreement, Webster said it would have "full marketing and endorsement rights from Allen throughout the bank's New England/New York geographical footprint through August of 2012." Allen will appear in video and still photography that will be used in Webster's advertising, marketing and collateral materials. He will also make special appearances at select Webster events.

The partnership was negotiated with Boston-based Altus Marketing & Management. The video was produced by Kelliher Samets Volk, Boston.

"Our new partnership with Ray Allen offers an incredibly unique way for Webster to strengthen and differentiate our brand from Boston through Connecticut," Michelle Crecca, CMO for Webster Bank, said in a statement. "Ray is a perfect match for us. His core values of teamwork, discipline and giving back to the community mirror our own. He is beloved by millions throughout our New England region, both for his NBA career and his college career at the University of Connecticut, where he played for the legendary Coach Jim Calhoun."

"Even though your toe was on the [three-point] line a few times, we're still going to give it to you. You did a heck of a job." — Wes Welker, New England Patriots

According to John Ivey, managing partner of Altus Marketing & Management, ""The emotional connection sports delivers in the Boston marketplace is unique and powerful, and it is critical that companies entering this market leverage that connection in as authentic a manner as possible. Not only does Ray possess the extraordinary personal attributes embodied by the best endorsement personalities, he also has meaningful roots in Webster's Connecticut home base -- providing a critical bridge from the bank's past to its future. We're very excited about this partnership and looking forward to seeing it unfold over the coming weeks and months."

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