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• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Saturday
Feb122011

Ray Allen Is Taking His Three-Point Shot To The Bank With Celtics, Marketing Partners

By Barry Janoff, Executive Editor

Boston Celtics honor Ray Allen on their home Web page.February 12, 2011: Ray Allen is already riding the wave of having claimed one of the most prestigious records in the NBA — the all-time leader in three-point shots made. He passed the former leader, Reggie Miller, during a game against the Los Angeles Lakers on Feb. 10, when he hit his 2,561st career three-pointer. Now, the Boston Celtics' all-star guard is turning that achievement into marketing success.

Dunkin' Donuts, which signed Allen to a deal last year and features him in multi-media marketing, said it would honor his basketball milestone by donating 20¢ from iced coffee cups sold in the Greater Boston area to Allen's Ray of Hope Foundation, with a target of $25,000. The one-day effort was on Feb. 11; the 20¢ was picked in honor of Allen's No. 20 Celtics uniform.

According to Allen, “The foundation supports a number of charities in the area such as the Boys & Girls Clubs and the Home for Little Wanderers, so I encourage people to head to Dunkin’ Donuts to support these and other great causes.”

Jordan Brand, a division of Nike, put Allen front-and-center at its Web site, where he talks about the three-point record, his place in NBA history and his time as a member of Team Jordan. Text offers, "On February 10, 2011, Ray Allen broke the all-time three-point record." 2,561 and counting. To the greatest three-point shooter of all time: Much respect."

Allen has been with Jordan Brand since he joined the NBA in 1996.

In a video, Allen explains, "Breaking this record as a [member of the Boston] Celtics, it sets you up there with so many great Hall of Famers. You talk the great Celtics of the past and say what they did and how they had an impact on the game when they played. [Now] I will feel like I belong."

Image from Vitaminwater's tribute to Allen, which includes fans, politicians and Boston celebrities.Glaceau's Vitaminwater energy drink, a division of Coca-Cola, has posted a tribute to long-time endorser Allen on Allen's Ray of Hope Facebook site and also on YouTube. The company took to the streets of Boston with a sign, "3 Honks For Ray Allen" to film fans offering congratulations to Allen. Among them are Boston Mayor Thomas Menino; Wes Welker, wide receiver for the New England Patriots, who jokingly says, "Even though your toe was on the [three-point] line a few times, we're still going to give it to you. You did a heck of a job"; Celtics teammate Kendrick Perkins, who offers, "You have the three-point record. I want to know how that feels — I still haven't made one three-point shot";  and Allen's his mom, wife and kids. (See it here.)

The Celtics have made available a T-shirt from official NBA outfitter adidas that commemorates Allen's achievement. The T-shirt can be obtained via the Celtics Store online or Allen's Ray of Hope.

Webster Bank, a leading New England financial institution, said it has signed marketing partnership with Allen that runs through August 2012. Financial terms were not disclosed.

T-shirt honoring Allen's three-point achievement.The alliance was launched with "The Webster Dream Team," a video that also stars  Jim Calhoun, who was Allen's coach at the University of Connecticut, and a group of the bank's Boston-based employees. The video can be viewed on numerous sites, including Websterbank.com, YouTube, Bing, Flickr, Metacafe, Blip.tv, Viddler, Video Jug, Vimeo and Daily Motion.

Webster has had a marketing partnership with Calhoun in Connecticut since 2000.

Under the agreement, Webster said it would have "full marketing and endorsement rights from Allen throughout the bank's New England/New York geographical footprint through August of 2012." Allen will appear in video and still photography that will be used in Webster's advertising, marketing and collateral materials. He will also make special appearances at select Webster events.

The partnership was negotiated with Boston-based Altus Marketing & Management. The video was produced by Kelliher Samets Volk, Boston.

"Our new partnership with Ray Allen offers an incredibly unique way for Webster to strengthen and differentiate our brand from Boston through Connecticut," Michelle Crecca, CMO for Webster Bank, said in a statement. "Ray is a perfect match for us. His core values of teamwork, discipline and giving back to the community mirror our own. He is beloved by millions throughout our New England region, both for his NBA career and his college career at the University of Connecticut, where he played for the legendary Coach Jim Calhoun."

"Even though your toe was on the [three-point] line a few times, we're still going to give it to you. You did a heck of a job." — Wes Welker, New England Patriots

According to John Ivey, managing partner of Altus Marketing & Management, ""The emotional connection sports delivers in the Boston marketplace is unique and powerful, and it is critical that companies entering this market leverage that connection in as authentic a manner as possible. Not only does Ray possess the extraordinary personal attributes embodied by the best endorsement personalities, he also has meaningful roots in Webster's Connecticut home base -- providing a critical bridge from the bank's past to its future. We're very excited about this partnership and looking forward to seeing it unfold over the coming weeks and months."

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