Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

WHAT YOU SAY!?

2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun272013

Knuckleballer R.A. Dickey Rolls Up His Sleeves To Work Marketing Pitch For Dickies

By Barry Janoff

June 27, 2013: R.A. Dickey, who in 2012 rode his elusive knuckleball to become the National League Cy Young winner with the new York Mets before heading north of the border to pitch for the Toronto Blue Jays, is making the most of his surname by joining forces with global workwear maker Dickies.

Dickey has signed a deal to represent Dickies in multi-media marketing anchored by a theme that "celebrates workers from a variety of industries who put in an honest, hard day's work both on and off the job."

Financial terms of the alliance were not disclosed.

First at bat is a "Built To Work"  contest on Facebook, in which visitors are being asked to upload an image or video revolving work themes. Among the categories: Daily Grind, Dad Made It Work, Kids Get It Done, Wear and Tear, Around the Clock Adventures in Home Improvement and Dickies Gets The Job Done.

Dickies is offering a chance to win purpose-built Dickies pants and a grand prize trip for two to a championship game this year. Dickies said that now through Sept. 29, its judges would select the best weekly winners "showing people rolling up their sleeves" and getting the job done.

Dickies Facebook fans will then vote for the grand prize winner from the pool of weekly winners Oct. 2-11, 2013. (Full details here.)

"He truly embodies the brand's mentality of hard work and dedication no matter the task at hand. That's definitely something our consumers can relate to."

The Dickies Built To Work contest is an extension of the brand's recently launched Built To Work ad campaign, which will run through the back-to-school and holiday seasons via print, Internet and at social media destinations.

"I'm a hands-on guy and have worn Dickies for years for all sorts of projects," Dickey said in a statement. "The clothes are comfortable, durable and help me get the job done right. I'm excited to work with them on the Built To Work program."

According to Matthew McCartin, head of marketing for Dickies, "Dickies and R.A. Dickey are a perfect match. He truly embodies the brand's mentality of hard work and dedication no matter the task at hand. That's definitely something our consumers can relate to, whether they're on or off the job."

Back to Home Page