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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan262015

At Super Bowl 49, Richard Sherman Gets The Disruptive Word Out With T-Mobile

By Barry Janoff
January 26, 2015: Richard Sherman already planned to have a presence in Phoenix with the Seattle Seahawks during the week leading up to Super Bowl XLIX.

Now, via a new deal with T-Mobile, that presence is being intensified. And he made his entrance by bus.

Sherman has signed a pact with the telecommunications company to appear in multi-media marketing, beginning with activations in and around the Super Bowl in the University of Phoenix Stadium in Glendale on Feb. 1.

According to T-Mobile, the partnership began with "a very recent Twitter exchange between" Sherman and John Legere, president and CEO for T-Mobile US.

The unifying theme of the Sherman campaign is to "shake up the status quo" and "disrupt the game."

Although that doesn't literally mean disrupting the Super Bowl itself, T-Mobile said it would have a unique presence via three T-Mobile shuttle buses wrapped with Sherman's image, which will offer free rides between key locations.

T-Mobile, also based out of Seattle, said it would then support the alliance with print, digital, social media and outdoor.

A T-Mobile Data Stash Dash taking place this week, with clues being offered on Twitter to find goodies stashed away in Seattle (Jan. 28) and Glendale (Jan. 31), is offering prizes including Super Bowl tickets and hotel accommodations. (Full details here).
The push supports T-Mobile's current "Data Stash" effort.
Separately, T-Mobile unveiled a "Data Stash" commerical with Kim Kardashian. (See it here.)
Financial terms of the pact with Sherman, which runs through the 2015 NFL season, were not shared.
“Richard and I share the same philosophy – compete aggressively, shake up the status quo and most importantly, give it everything you’ve got . . . every time,” Legere said in a statement. “With that kind of alignment, this partnership just flat-out makes sense.”

Sherman also has deals with Oberto beef jerky, FanDuel and Neff sunglasses and headwear.

According to Sherman, “I like T-Mobile’s style. They tell it like it is and disrupt the game. That sounds familiar.”

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