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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan262015

At Super Bowl 49, Richard Sherman Gets The Disruptive Word Out With T-Mobile

By Barry Janoff
January 26, 2015: Richard Sherman already planned to have a presence in Phoenix with the Seattle Seahawks during the week leading up to Super Bowl XLIX.

Now, via a new deal with T-Mobile, that presence is being intensified. And he made his entrance by bus.

Sherman has signed a pact with the telecommunications company to appear in multi-media marketing, beginning with activations in and around the Super Bowl in the University of Phoenix Stadium in Glendale on Feb. 1.

According to T-Mobile, the partnership began with "a very recent Twitter exchange between" Sherman and John Legere, president and CEO for T-Mobile US.

The unifying theme of the Sherman campaign is to "shake up the status quo" and "disrupt the game."

Although that doesn't literally mean disrupting the Super Bowl itself, T-Mobile said it would have a unique presence via three T-Mobile shuttle buses wrapped with Sherman's image, which will offer free rides between key locations.

T-Mobile, also based out of Seattle, said it would then support the alliance with print, digital, social media and outdoor.

A T-Mobile Data Stash Dash taking place this week, with clues being offered on Twitter to find goodies stashed away in Seattle (Jan. 28) and Glendale (Jan. 31), is offering prizes including Super Bowl tickets and hotel accommodations. (Full details here).
The push supports T-Mobile's current "Data Stash" effort.
Separately, T-Mobile unveiled a "Data Stash" commerical with Kim Kardashian. (See it here.)
Financial terms of the pact with Sherman, which runs through the 2015 NFL season, were not shared.
“Richard and I share the same philosophy – compete aggressively, shake up the status quo and most importantly, give it everything you’ve got . . . every time,” Legere said in a statement. “With that kind of alignment, this partnership just flat-out makes sense.”

Sherman also has deals with Oberto beef jerky, FanDuel and Neff sunglasses and headwear.

According to Sherman, “I like T-Mobile’s style. They tell it like it is and disrupt the game. That sounds familiar.”

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