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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Jul272010

Can Tim Tebow 'Jockey' For Position Against Michael Jordan, David Beckham?

July 27, 2010: Tim Tebow has not yet played a regular season game as a member of the NFL, but he already has scored an impressive number of marketing deals. The latest is Jockey International, which said that the rookie quarterback has signed a multi-year contract effective immediately to represent the company in advertising. Financial terms were not disclosed.

Tebow is the latest sports figure to endorse men's underwear. Michael Jordan is the leading sports spokesman for Hanes. David Beckham used to endorse Calvin Klein before switching to sibling Emporio Armani. Perhaps the best-known male athlete to endorse men's underwear was then MLB pitcher Jim Palmer, a Jockey spokesman about 30 years ago.

In its most recent report on the category, marketing and research firm Mintel said that total sales of men's underwear would sales of men's briefs in 2009 were estimated at $4.8 billion, down 2.3% from 2008. In a separate report, marketing and research company NPD Group said that men's underwear sales were up 8-9% in the first quarter of 2010 versus a year ago after dropping 4-6% over the previous two years.

Tebow, who was selected in the first round of the 2010 NFL draft by the Denver Broncos, also has deals with Nike and EA Sports. In addition, his Broncos' jersey has been the No. 1 selling jersey in the league from the time it was made available through the most recent sales figures through the end of June, according to NFLShop.com.

Tebow will work with several of Jockey's lines, including the Jockey "Staycool" collection, which lis scheduled to launch in Spring 2011. Tebow will be featured in Jockey's catalog, TV and print advertisements and on www.Jockey.com, and will also collaborate with Jockey "on unique content for social media platforms."

Michael Jordan for Hanes."Tim is a highly gifted athlete with a positive attitude and an admirable character," Debra Waller, Jockey chairman and CEO, said in a statement. "We at Jockey see a very bright future with Tim, and believe that he is an excellent representative for the brand. Tim is genuine, smart and driven and those qualities align well with Jockey.  We look forward to building a long and collaborative relationship with him in the coming years."

According to Tebow, "I'm excited to represent the Jockey brand and to work with such an innovative company," said Tebow.  "I've long been a fan and consumer of Jockey, and think they make a quality product with a great fit.  I'm looking forward to a great relationship with such a respectable company."

Tebow made national headlines earlier this year when he appeared in a commercial with his Mom, Pam, for Focus on the Family. It aired during Super Bowl XLIV, with a softer family-values version of what had been described as an anti-abortion message. Tebow's agent is Jimmy Sexton, president at Athletic Resource Management, Memphis.

 

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