Molly Maixner, Brand Marketing Manager, Adidas Soccer Kickin' the balls: How adidas is fighting to win the World Cup battle of the brands. MORE

CEO/Commissioner, Association of Volleyball Professionals (AVP) As an agent, Leonard Armato represented such legends as Kareem Abdul-Jabbar, Ronnie Lott and Shaquille O'Neal. Now he is helping to make volleyball and players including Misty May-Treanor and Kerri Walsh marketing stars. MORE

Svp-marketing and promotion, MLB Network MLB Network is facing many challenges in its rookie season but already is showing signs of being an all-star for years to come. MORE

Bill Squadron Bloomberg Sports Bloomberg LP takes its global financial numbers expertise to the sports fantasy category and is having fun doing it. MORE

Phil Pacsi, Vice President, North America Consumer Tire Marketing The company is leaving no (Bridge)Stone unturned when it comes to maintaining and extending its prolific sports alliances. MORE

John Baratta, President US & Canada Consumer Replacement Tire Sales Bridgestone has renewed with the NHL, but unresolved issues with the NFL and other marketing challenges still loom ahead. MORE

John Brody, Principal, Wasserman Media Group Power hitter Brody explains why he left MLB to join WMG. MORE

SVP, Corporate Sales/Marketing, MLB How do you top an event in New York held in Yankee Stadium during the last season of its existence? Invite President Obama, four other living ex-Presidents and unite your marketing partners to go "beyond baseball" with their activations. MORE

Managing Partner, Cenergy Communications With such clients as MLB Network, NHL Network, Fathead and LeBron James' Cleveland Cavaliers, Cenergy is putting the beef into Buffalo, N.Y. marketing. MORE

President, Coyle Media The man who helped to bring Peyton Manning and the Indianapolis Colts into the age of tech-marketing talks about how sports franchises and their marketing partners can drive ROI via social and business networking. MORE

CEO, Women's Sports Foundation Although women athletes and sports marketers still face major hurdles, the achievements of Billie Jean King, Mia Hamm, Annika Sorenstam, Lisa Leslie and Venus and Serena Williams are leveling the playing field. MORE

Author, director of European Communications for Google Plenty of established golfers are constantly seeking to dethrone Tiger Woods, but a bevy of up-and-coming stars are seeking to become the next Tiger not just on the golf course but also in marketing. MORE

David Schwab Vice-President Octagon, Managing Director First Call In the vast and often treacherous landscape of celebrity acquisition and activation, First Call works to hit the sweet spot. MORE

Eric Markgraf, CMO, Fox Sports Television Group How Fox is fighting to keep its all-star lineup (MLB All-Star Game, World Series, Dayton 500 and more) in demand. MORE

Director of Marketing, Right Guard The official deodorant of the NBA is expanding its alliance with two new products, marketing with NBA all-star Chris Paul and product placement on NBC's The Celebrity Apprentice. MORE

President, Everlast Not many companies or people reach 100 and can say they are still on top of their game. MORE

Assistant Vice President-Advertising, State Farm NCAA Brackets, LeBron James, Nascar and Major League Baseball - including the high-rated Home Run Derby - keep State Farm in the game even as others are cutting back. MORE

Barb Rechterman CMO & Senior EVP When it comes to the irreverent domain name registrar Go Daddy, you either love 'em or hate 'em, but the bottom line is you know 'em. MORE

Ben Fertic, CEO/President With partners such as Ford, Gatorade, Timex and Foster Grant, the Ironman triathlon series is looking for marketing growth and more consumer awareness. MORE

Olympic Hall of Famer, NBC Commentator Dan Jansen has had one of the most memorable careers in Olympic history, the crux of which is in a Visa commercial. MORE

Managing Director, NFLUK The NFL has had great fan and marketing success with three International Series games in London, but is Her Majesty the Queen ready for more games, an NFL team and the Super Bowl? MORE

President, American Collegiate Intramural Sports Connecting more than 3 million students with sports, connecting sports with marketers and connecting marketers with students works for P&G, Microsoft, General Mills and Nike. MORE

Richard Motzkin Wasserman Media Group The agent for Landon Donovan talks about the U.S. National Team star and why Donovan can reboot sports marketing for soccer. MORE

Cheryl Guerin SVP Global Digital Marketing, MasterCard Worldwide Why do MLB and MasterCard have a relationship that is still 'Priceless' after more than 12 years? MORE

Head of Global Communications, adidas Basketball At the 2009 NBA All-Star Game in Phoenix, Orlando Magic center Dwight "Superman" Howard was the center of an all-access effort in which he used text messaging, YouTube and other media to connect with fans. Was it too much or not enough? MORE

Peter Moore, President EA Sports The videogame company has been a staunch supporter of Tiger Woods, but will the strategy pay off? MORE

Peter O'Reily Vice President of Fan Strategy and Marketing for the NFL The NFL is looking to ramp up marketing throughout the 2009 season and that means taking care of a lot of business that does not fit on the sports pages. MORE

Brian Jennings, NHL EVP Marketing The NHL was on life support following the lockout season of 2004-05, but is now a leader in driving marketing partnerships and fan awareness. MORE

Nicolas Maurer VP-Marketing, Beiersdorf The parent company for Nivea is using AVP beach volleyball, the World Cup and 2012 Olympics to grow its men's grooming lines. MORE

President, WNBA Donna Orender is the driving and very visible force behind the WNBA, which in its 13th season is facing growth and economic challenges head on. MORE

President, MSG Sports Inside the deal between Delta Airlines and Madison Square Garden LP, and how they are taking the alliance to new heights. MORE

Forward, WNBA's Los Angeles Sparks Rookie of the year, MVP, member of a gold medal winning Olympic team and the star of a global marketing campaign. MORE

Kirk Perry, vp-North America for P&G, and Lisa Baird, CMO for the U.S. Olympic Committee, talk about the marketing moves that have left P&G awash with sports sponsorships. MORE

Jeff Dubiel, Pepsi VP-Sports Marketing Pepsi is using its alliances with MLB, NFL, Nascar and MLS to drive Refresh Project and other sports initiatives. MORE

CEO, RotoHog How a former military intelligence officer and a winner of Donald Trump's The Apprentice became a key player in the $2 billion fantasy sports category. MORE

Managing Director, Lead Dog Marketing/President WISE Women have come a long way in attaining positions of authority in traditionally male-dominated arenas, but there is still work to be done. MORE

CEO/Chairman, Fantasy Sports Ventures FSV encompasses 350 of the most active and engaging fantasy and sports news sites on the Web, but that is just part of what Russo and his crew do to align marketers, consumers and digital sports marketing. MORE

President, International Baseball Federation In a crutial year for baseball, America's game is being championed by a major player. MORE

Associate Director and Professor, UCF DeVos Sport Business Management Program Why this can be the best of times even during the worst of economic times for aggressive, innovative sports marketers. MORE

EVP-Marketing Partnerships, NBA The NBA and its marketing partners are enjoying an energetic post-season, thanks to strong match ups, LeBron James and strong activation. MORE

Antonio Lucio, Global CMO Visa is marketing globally, activating locally for the 2010 Winter Olympic Games. MORE

COO United Football League The UFL wants to run with the Big Dogs of pro football, but can it get away with pissing on the NFL's turf? A Q&A with Frank Vuono.

Former NFL 15-year veteran and 2009 Hall of Fame inductee talks about life on and off the playing field. MORE

VP-Partnership Marketing SUM/MLS You must be doing something right if Pepsi, Microsoft, Panasonic and other companies are investing time, money and engergy in your enterprise. MORE