Top
NEWS REAL

Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb252014

Q&A: How Giovanni Tomaselli Keeps His iON The Ball, His Head In The Game

By Barry Janoff

February 24, 2014: On Monday (Feb. 24). Manchester City Football Club of the Barclays English Premier League added to its powerful roster of marketing partners iON Cameras. A multi-year deal designates iON as ManCity's official global sports action camera partner.

As part of the deal, financial terms of which were not disclosed, iON will use its point-of-view cameras — including the Air Pro 3, Speed-Pro and The Game — and Shoot/Share Wi-Fi technology to aid Manchester City players in performance analysis and coaching platforms, enable fans and other soccer players to upload videos, provide fans with behind-the-scenes footage and support iON soccer clinics with educational tools.

Earlier this month, iON, with offices in London, Tokyo and U.S. headquarters in Somerset, N.J., signed a multi-year alliance to become the official and exclusive POV camera for FLW, the global tournament-fishing organization. iON is also an official partner with the U.S. Open of Surfing and Lucas Oil's Team Lucas (which includes the Lucas Oil Off-Road Racing Series, Late Model Dirt Series, Drag Boat Series and the American Sprint Car Series), and has alliances with the Dew Tour and the PGA Tour.
 
Manchester City ranked at the No. 9 most valuable soccer franchise in the world by Forbes last year, valued at more than $689 million. The club has a strong fan base worldwide, including more than 1.5 million followers on Twitter and 9.5 million Facebook "likes."

The club, led by CEO Ferran Soriano, last year signed a deal to become the majority owner, with investment from the New York Yankees, of the New York City FC, which is scheduled to begin play in Major League Soccer in 2015.

Other Manchester City marketing partners include Nike, jersey-front sooner Etihad Airways, LG, EA Sports, Heineken and Thomas Cook.

NYSportsJournalism spoke with Giovanni Tomaselli, founder and CEO of iON, whose experience includes designing cameras for the likes of Kodak, Casio and Nikon, regarding the alliance with Manchester City and the pros and challenges of bringing POV action cameras to sports franchises, athletes, fans and consumers.

NYSportsJournalism.com: iON Cameras has alliances with action-sports athletes and organizations, but is this the first soccer alliance and first alliance with a team rather than an individual athlete?

Giovanni Tomaselli: Yes. When you look at the sports-imaging category, there is a big player out there, GoPro. They've done a lot of great things; opened up a lot of doors. But they are more of a media company than an imaging company. And their focus is in the extreme-sports world. We participate in that space, but we see ourselves as having a major impact with mainstream sports. There is a huge market here. We recently signed on to work with the FLW and the PGA Tour. In January, we acquired PowerChalk, a Web-based sports analytic, coaching, teaching and scouting platform. So now we are going to combine their expertise with our cameras into more mainstream sports, including soccer.

NYSJ: How and why did the Manchester City partnership come about?

GT: We have an office in the U.K., so we have strong ties with the sports community there. Soccer, or football as it's known around the world, was where we wanted to have our first mainstream sports inroad because of its tremendous popularity around the world. Although based in the U.K. in the English Premier League, Manchester City has millions of followers worldwide and is making major inroads in the U.S. as owners, along with the New York Yankees, of New York City FC, which will start play in 2015 in Major League Soccer. So we see ManCity as a perfect vehicle to not only have a perfect platform on the international soccer stage, but to also leverage its association in the U.S. with the New York City FC, which is part of our rights.

NYSJ: Why do you feel that you can speak to Manchester City's global fan base?

GT: We already have a global presence. We have offices around the world and distribution in more than 50 countries via third-party distributors. And the appeal of having one of the top ten [soccer] franchises on the planet, is tremendous. This is not just a sponsorship deal. It is a partnership deal. We are going to be working with them to develop imaging within the game. To integrate imaging within the stadium, onto second-screens, having sideline cameras, streaming the images and sound bites to people on the field and off the field, iON fan booths in BT City Square (Manchester City's fan entertainment zone). There are a lot of interesting things we plan to do with Manchester City. And they are a very influential club, so people will listen to them. They have a huge number of fans, which means a lot of potential customers.

NYSJ: The popularity of the EPL in the U.S. has grown in the past couple of years, especially with the NBC Sports Group now airing its games on a weekly basis. How do you plan to take advantage of that?

GT: We have a lot of plans in mind. We've already talked to the boys on ManCity about working with them when they come to the U.S. this summer, after the FIFA World Cup. They will be part of the Guinness International Champions Cup [11-city U.S.] tour, along with Manchester United, Roma, Milan, Real Madrid, Internazionale, Olympiakos and Liverpool. Liverpool and ManCity will have a match in Yankee Stadium (scheduled for July 30), so we will have access to the players. There will be autograph signings, activations with some of our retailers, other things of that nature. We also anticipate working with MLS and NBC, with whom we have strong ties.

NYSJ: How do you plan to best take advantage of your iON cameras in soccer with Manchester City?

GT: This deal will allow us to help Manchester City coaches develop youth teams and players, which is part of iON’s core philosophy, and also showcase how sport and technology can work excellently together.  We will work, as I mentioned, with PowerChalk, to work with coaches at all levels to make the techniques and skills of the game accessible to coaches, trainers and others who work with athletes.

"We see ManCity as a perfect vehicle to not only have a perfect platform on the international soccer stage, but also in the U.S. with the New York City FC."

NYSJ: Can you talk about iON's alliances in baseball?

GT: PowerChalk is the official coaching tool of Little League Baseball, they work with [MLB] teams including the Los Angeles Dodgers and Cincinnati Reds as a private platform for their coaching and scouting, and the Yankees are about to do the same. So we ourselves being able to use the cache of Manchester City, with is a powerful sports franchise, and its players, who are aspirational and very influential, to compile a library of all the skills and moves of the game, and then share that library with others.

NYSJ: If you are now working with Manchester City and the New York Yankees, do you foresee expanding your relationship with MLS and MLB?

GT: I'm not at liberty to talk about future alliances and what's going on behind closed doors. But, yes, the potential is there. Let me put it this way: We are aggressively going after mainstream sports.

NYSJ: Do you have an exclusive deal in the ELP with Manchester City or could you sign on with Manchester United or Arsenal, for example?

GT: We are not exclusive to ManCity; we can engage other clubs if they are interested. But, obviously, we don't see ourselves doing that. With Manchester City, with the Yankees, this is where we want to be to let people know what we are going. We are not restricted to Manchester City, but we are not looking to do this with other [EPL] clubs.

NYSJ: Manchester City has a group of top sponsors. Have you had the opportunity to sit with them to talk about joint marketing or ways to cross-promote your objectives?

GT: We will, and I'm really looking forward to that. There are a lot of great things we can do with them. Whenever we do a partnership, franchise holders are big advocates of cross-promoting. [In December], when we did the Dew Tour iON Mountain Championships in Breckenridge, Col., Mountain Dew and Toyota were key partners.

NYSJ: Who are some of your athlete endorsers?

GT: We recently signed Jeremy McGrath (retired seven-time AMA Supercross champion, now racing the Lucas Oil Off-Road Racing Series), Kelly Clark (three-time Olympic medalist in snowboarding, including a bronze in Sochi), Manny Santiago (skateboarding), Nick Goepper (a bronze medal winner in slope-style free skiing in Sochi), Scotty Lago (snowboarding), Corey Bohan (BMX) and Reef McIntosh (surfing). We definitely have a solid roster.

NYSJ: How do you see the union of iON and ChalkTalk translating from Manchester City to kids in youth soccer, for example?

GT: Many parents don't have the time to teach their kids the technical skills of a sport. If you are not teaching it a on regular basis, many people are not aware of the true mechanical skills needed for soccer, baseball and other sports. But we can take our iON The Game camera, attach it to a batting cage, and then film the ball being pitched and the batter swinging. Or attach it to a soccer net when a player is taking a penalty kick. You can send that video to the coach and have them watch it with the player. One of the powerful things that ChalkTalk can do is telestrating. A coach or instructor can watch a video on-screen and put that on-screen alongside a video of a penalty kick from our library. Coaches or instructors can then telestrate what their player is doing, what they need to change, how they need to correct the position of their body. Now with Manchester City and soon New York City FC, having access to their players, coaches and all their knowledge, retailers will see see this as a point of differentiation.

NYSJ: Given the pace in which technology changes, what are we looking at in the next generation of sports action cameras?

GT: I've been designing cameras for more than 15 years, The process we follow is always two-to-three years out. So we are already know, basically what the technology can deliver in three years. the forward-thinking is one of the things that we are really good at. It's like The Jetsons. You think about the most futuristic thing that you want. Then you peel back the onion and figure out what can be developed and what at this point in time can't. And at the right price-point.

"It's like The Jetsons. You think about the most futuristic thing that you want. Then you peel back the onion and figure out what can be developed."

NYSJ: How would you describe your mission statement?

GT: One of the key mandates in our mission statement is to be inclusive. The reality is that almost anything that you want to do in the world of imaging can be done. At a price. What we want to do is to get approved by the major leagues, but then be available to high schools. Or to people running games in recreational centers. To make the technology available to everyone. We want this to become not just an essential tool for the teams but also for the fan. If we can tap into that in the right way and message it correctly, we will enjoy some solid growth.

NYSJ: What is your realistic Jetsons outlook for the category?

GT: This category has changed dramatically in the past 12-15 months. There is a lot of development happening in the drawing room. So you can imagine what might be coming. Referee-cams. Cameras inside balls. Cameras on pylons. There is a lot of cool stuff coming.

Back to Home Page