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NEWS REAL

• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr252012

Q&A: After A Life-Size Food Statue, Subway Has A Marketing Feast Planned For RG3

By Barry Janoff

April 25, 2012: Robert Griffin III made a stop via Subway en route to the NFL, officially unveiling his alliance with the national chain at a Subway location in New York, where RG3 was preparing for the NFL draft on April 26.

Griffin said that he and his dad were loyal customers of Subway in Waco, Texas, during his days as Heisman Trophy-winning quarterback for Baylor. His favorite sandwich: "Definitely Meatball Marinara." Griffin, who is expected to be selected with the No. 2 overall pick in the NFL draft by the Washington Redskins, now joins a list of "Famous Fans" that includes NFL stars Ndamukong Suh and Justin Tuck, Michael Phelps, Apolo Ohno, CC Sabathia, Ryan Howard, Nastia Liukin and Blake Griffin.

At the Subway event, the company unveiled a life-size food statue of RG 3 (created by food artist Jim Victor) made of smokehouse BBQ chicken, olives (for the eyes), garlic (teeth) and New Mexican hot chili (for his trademark hair). Victor said this was the fourth such food sculpture he has made for Subway (Suh, Mark Ingram and C.J. Spiller).

To honor the occasion, Griffin, known for wearing Superman socks, wore a special pair of Subway socks (in green and gold to match his adidas-Subway windbreaker). RG3 also has marketing deals with adidas, EA Sports and Castrol Oil.

NYSportsJournalism spoke with Paul Bamundo, director of sports marketing, PR and partnerships for Subway FAF (Franchise Advertising Fund) about the role RG3 will play with the company.

NYSportsJournalism.com: How did the alliance between RG3 and Subway begin?

Paul Bamundo: Tony Pace (svp/global CMO for Subway FAF) found out that he and his dad were fans and customers of Subway in Waco while he was at Baylor. He would eat a foot-long — or more than one — as part of his eating and training routine. He has a great metabolism. He can work it off. He's in great shape. So we got word to him that we wanted to speak with him about him becoming a 'Famous Fan' because we felt that this would be an interesting alliance.

NYSJ: How prominent will RG3 be in marketing?

PB: He's the story of the draft. He's on the cover of Sports Illustrated and ESPN the Magazine. We already have him featured in print ads and in online advertising. Once he gets out of the madness of the NFL draft, we'll start to create TV commercials, get that into development. He will be a strong presence for us as the NFL season starts and progresses.

NYSJ: Do you see putting Blake Griffin and Robert Griffin together in marketing, promotions, other activations?

PB: That would be a natural. We have talked [internally] about having the Griffin Boys together. We think that's something that would work very well for the 'Famous Fans' campaign.

NYSJ: Has RG3 been in touch with any other Subway 'Famous Fans'?

PB: He definitely knows who they are — Phelps, Suh, the others — but this relationship is too new. So we have not put him in touch with any others. But we do plan to do that. We will make that happen.

NYSJ: Has he had any contact yet with Jared Fogel {Subway company spokesman)?

PB: Not yet. Jared is on the road and couldn't be here. But he welcomes people into the family and indoctrinates them. So it will be Jared, Michael Phelps, Michael Strahan, Ryan Howard, Blake Griffin . . . Jared is a big Indianapolis Colts fan, so he would loved to have seen RG3 taken No. 1 overall [instead of Andrew Luck].

NYSJ: Beyond his being a customer, what made this alliance a reality?

PB: He's a wonderful young man. He comes from a military family — both of his parents were in the military. He has a solid family. And he also is a young man who is very athletic and pays attention to keeping in good shape. In addition to playing football, he also ran track, in which he holds NCAA records in the hurdles.

NYSJ: Subway has had an alliance with the NYC Marathon — Jared ran two years ago and Apolo Ohno ran in 2011. Does RG3 know that you might ask him to run in one someday?

PB: In fact, we've already talked about that. We talked about how [speed skater] Apolo had to go from being a short-distance athlete to running 26-plus miles. He seemed to be into it, not soon, but maybe somewhere down the road.

NYSJ: He has other endorsements, but appears to be selective at this point. What does that say about the fact that he has decided to align with Subway?

PB: We put a lot of work into the 'Famous Fans' campaign and we believe that Subway is where winners eat. When we spoke with Robert, we impressed upon him all of the athletes who have won championships while working with us: Ryan Howard, Tony Parker, Michael Strahan, Justin Tuck, CC Sabathia . . . so we have a nice track record going.

NYSJ: You had him making and serving sandwiches today, and he seemed to be very comfortable with that.

PB: He told us that he was very familiar with Subway restaurants from his time in Waco. He genuinely had a great time [behind the counter], getting to meet customers and some of his fans in New York.

NYSJ: What did he think about the food statue made in his likeness? Did he try to eat it?

PB: He was surprised. [Laughs.] We didn't tell him about it before we showed it to him. We told him not to sample it, but he really didn't seem interested in doing that. He has been speaking with the artist so I know he was very interested in how it was made and what food was used. The statues don't last very long; they live on in photos. We expect that RG3 will be around a lot longer than his Subway statue.

Q&A: At Subway, Sports Marketing Is Always Fare Game

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