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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• Per NBC Sports: “A plane carrying Dale Earnhardt Jr., his wife Amy and their daughter Isla rolled off the end of a runway and caught fire upon landing today (Aug. 15)  in Elizabethon (Municipal Airport), Tenn. All (five people) aboard the plane (including two pilots) are safe.”The airport is about 14 miles south of Bristol Motor Speedway, where Earnhardt Jr. was scheduled to be part of the NBC Sports crew cowering this weekend’s Nascar races.

• Continuing its expansion into the sports betting landscape, MLB has signed a multi-year partnership designating FanDuel as an “authorized gaming operator” of the league. FanDuel called it a “landmark deal” as it marks the company’s first partnership with MLB or an MLB team. MLB also has alliances in the sports betting category that include MGM Resorts International, Draftings and Sportradar. Full story here.

• For future trivia buffs: ex-NFL and Oklahoma quarterback Landry Jones has become the first player to officially sign with the XFL, which is scheduled to begin play in February 2020. Landry, who played in 19 games (five starts) during his NFL career (2013-18), mainly with the Pittsburgh Steelers, will be assigned to one of eight XFL teams via an eignt man QB draft scheduled for the fall. Financial terms were not released.
 

• Nick Kyrgios, currently ranked No. 27 in the world, has been fined $113,000 by the ATP relating to a series of incidents during his second-round loss at the Western & Southern Open Wednesday evening in Cincinnati, including five separate unsportsmanlike conduct situations, each a $20,000 fine.

• National consumer cannabidiol (CBD) brand cbdMD has signed a deal with reigning UFC heavyweight world champion, Daniel "DC" Cormier, which comes as Cormier is scheduled to defend his heavyweight title against Stipe Miocic at UFC 241 on Aug.17.

• T-Mobile said it would donate $2,000 per home run hit at the inaugural T-Mobile Little League Home Run Derby to Little League Baseball and Softball—pledging to hit at least $1 million in total donations in its first year of partnership. The money will fund participation grants to make programs more affordable for kids and families. The donation includes the $642,000 donated at the T-Mobile Home Run Derby at MLB All-Star Week.

• Seattle Seahawks QB Russell Wilson has become an investor in the MLS Seattle Sounders, along with his wife, musician Ciara; as well as rap artist Macklemore and his wife Tricia Davis. The Sounders also said that founding owner Joe Roth is leaving the club.

NBA Opening Weekend presented by Kia national TV Games 2019-20:
Oct. 22 New Orleans Pelicans vs. Toronto Raptors (TNT), Los Angeles Lakers vs. Los Angeles Clippers (TNT); Oct. 23 Boston Celtics vs. Philadelphia 76ers (ESPN), Denver  Nuggets vs. Portland Trail Blazers (ESPN); Oct. 24 Milwaukee Bucks vs. Houston Rockets (TNT), Los Angeles Clippers vs. Golden State Warriors (TNT); Oct. 25 Dallas Mavericks vs. New Orleans Pelicans (ESPN), Utah Jazz vs. Los Angeles Lakers (ESPN).

• WNBA Teams, Players Now Part Of NBA 2K20: "We have arrived!" Full story here.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

NBC Sports Group and Mecum Auctions have signed a multi-year partnership extension to continue coverage of Mecum car auctions across NBC Sports through 2024.

The top-five selling cars since the start of the partnership in 2014:
1, 1964 Ford GT40 Prototype GT/104 $7M (2014)
2, 2014 Ferrari LaFerrari $4.7M (2016)
3. 1966 Ford GT40 MkI $4.4M (2016)
4. 1933 Duesenberg Model J Convertible Coupe $3.85M (2018)
5. 1971 Plymouth Hemi Cuda Convertible  $3.5 (2014)

KEEPING SCORE

World's Most Valuable Sports Franchises

1. Dallas Cowboys $5 billion, +4%
2. New York Yankees $4.6 billion +15%
3. Real Madrid $4.24 billion +4%
4. Barcelona $4.02 bilion
5. New York Knicks $4 billion +11%
6. Manchester United $3.81 billion
7. New England Patriots 43.8 billion
8. Los Angeles Lakers $3.7 billion +12%
9. Golden State Warriors $3.5 billion +13%
10. New York Giants $3.3 billion

11. Los Angeles Dodgers $3.3 billion
12. Boston Red Sox 43.2 billion
12. Los Angeles Rams $3,2 billion
14. Washington Redskins $3.1 billion
14. Chicago Cubs $3.1 billion
16. San Francisco 49ers $3.05 billion
17. Bayern Munich $3.01 billion
18. San Francisco Giants $3 billion
19. Chicago Bulls $2.9 billion
19. Chicago Bears $2.9 billion

SOURCE: FORBES

BUY SELL

Weekend Box Office Aug. 9-11
1. Hobbs & Shaw $25.4M
2. Scary Stories $20.8M
3. The Lion King $20M
4. Dora and the City of Lost Gold $17M
5. Once Upon a Time in Hollywood $11.6M
6. The Art of Racing in the Rain $8.1M
7. The Kitchen $5.5M
8. Spider-Man Far From Home $5.3M
9. Toy Story 4 $4.4M
10. Bring the Soul $2.3M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Wednesday
Sep242014

Q&A: When The College Game Is Afoot, Allstate Says You're In Good Hands

By Barry Janoff

September 24, 2014: Allstate Insurance, founded in 1931 as part of Sears, Roebuck, is most readily identified as the "Good Hands" people, thanks to an iconic message and the image of two hands cupped together that date back to the 1950s.

To support its insurance platform and also to help bring its "You're In Good Hands" message to a new demographic, the Northbrook, Ill.-based firm has taken a hands-on approach in college sports. In 2006, the company signed as title sponsor for the post-season Sugar Bowl. In 2012, Allstate became a corporate partner with the NCAA (replacing State Farm in the insurance category), an alliance that reaches more than 400,000 student-athletes competing in 89 championships in 23 sports across three divisions.

The Allstate Sugar Bowl this season is the new presenting sponsor for the Football Writers Association of America's Eddie Robinson Coach of the Year Award, which is given annually to the top head coach in the NCAA's Football Bowl Subdivision.

This season also marks the 10th anniversary of the “Good Hands Field Goal Nets" effort, which sees the company make a donation to the scholarship funds of 81 participating universities based on the number of field goals per game kicked into a net with the Good Hands image positioned behind the goal posts. To date, Allstate said it has contributed more than $3.4 million to collegiate scholarships via this effort.

The 10th anniversary is supported by a stand-alone campaign that includes TV, social and digital activations and the Allstate Tailgate Tour. The spot is in rotation with other Allstate TV campaigns, including straight-to-the-point ads with actor Dennis Haysbert and quirky "Mayhem" spots with actor Dean Winters (pictured), all under the auspices of long-time lead agency Leo Burnett, Chicago.

An Allstate “It’s Good Sweepstakes” will send a winner and three guests to the 2015 College Football Playoff Semifinal at the Allstate Sugar Bowl (Jan. 1) in New Orleans and then to AT&T Stadium in Texas to watch the 2015 College Football Playoff National Championship (Jan. 15). (Details here.)

Concurrently, a Twitter challenge encourages students at participating schools to tweet why #ItsGood2Be a fan of their college, with the school that achieves the highest level of conversation per week getting $10,000 in scholarship donations.

In 2008, Allstate become title sponsor for the American Football Coaches Association's annual Allstate AFCA Good Works Team, which honors "a select group of student-athletes who have worked to positively impact the lives of others." This year, 22 players will be chosen from among a record 182 nominations received from colleges and universities across the country.

In addition, Allstate is the official auto, home and life insurance sponsor of Major League Soccer, the U.S. Soccer Federation and the Mexican National Team.

NYSportsJournalism spoke with Pam Hollander, vice president of marketing for Allstate, about the challenges of using sports to sell insurance, brand loyalty among students, the role the Allstate Sugar Bowl will play in the new CFB playoff system and pros and cons of using humor and "Mayhem" as a marketing tactic.

NYSportsJournalism.com: There are several other insurance companies in the college sports category. What has been most effective for Allstate to differentiate itself and its message to fans and potential customers (and their parents) within college demographics?

Pam Hollander: The truth of the matter is that it's a crowded environment. Insurance overall is such an active category, and if you look at sports across every genre, insurance is there. It is very heavily integrated. What Allstate has done is that we have unique entry points and unique assets that are easily and readily identifiable with the 'Good Hands' motto, and that is the 'Field Goal Net' program. We have been an advertiser in the sports category for years, even prior to entering into the physical element and starting to become part of the fabric of the game. That in a big way has set us apart. As well as the effort we have put in to grow it and sustain it. So it wasn't a case of us being one-and-done. We entered into the program ten years ago. Can you believe that! Ten years. When we began we had fewer than 30 schools. Now we work with more than 80. There has been a steady growth of the program with such phenomenal schools, which are coming to us and saying, 'Let us be part of it.'

"If fans see brands supporting a passion point for which they have an affinity, they are more likely to have an affinity for and an association with those brands."

NYSJ: How key is the program to keeping Allstate in the public eye?

PH: It's not just the visibility, which is huge. Let's not underestimate that aspect. But it's also become a terrific altruistic program for us. For every kick that goes into the net, there is money that goes back into the general scholarship fund for the partner schools. So they are getting something very beneficial out of it. And that is a big piece of what we are doing. And that's just one part of Allstate's overall program. If you look at the 81 partner schools and what we do there, the fact that we have a major platform at the end of the CFB season with the Allstate Sugar Bowl and that we have attached ourselves to the Allstate AFCA Good Works Team, which recognizes players who show standout involvement in charity and community service. So we have a nice, winning formula.

NYSJ: Are people aware that the Field Goal Nets is in it's tenth season, or because of the turnover of students on campuses are people thinking it's a relatively new effort?

PH: The reaction has been some of both. Actually, some people feel as if we have been part of their program for more than ten years. The bottom line is that people like it, they respect the program and because of its longevity it is something that has become well-known. It's funny. I have had people comment to me after watching college football over the weekend, 'I saw the Allstate Field Goal Net up at the school.' And I'll say, 'We don't have nets at that school.' But that happens because, even though we have a presence at more than 80 schools, in their mind they are seeing it at more places than it really is. And I like that.

NYSJ: How loyal are college football fans to brands that support their schools and teams?

PH: We are finding that for the most part they are very loyal. We have been involved with some schools for ten years, so people who knew us when they were students are passing it along to their kids. In fact, we have a new TV spot, "More Good," which uses as its premise parents trying to pass along their school traditions and fandom to their kids. And we have had humorous commercials in our Mayhem campaign that specifically combine elements of college and sports (including "Tailgate Grill Fire," "Super Fan" and "Team Flag"). We are finding that loyalty being passed along. And not just because of our association with college sports, but across a multitude of sports. If fans see brands supporting a passion point for which they have an affinity, they are more likely to have an affinity for and an association with those brands.

NYSJ: How important has it been for Allstate to be an official corporate sponsor of the NCAA and support sports and student-athletes?

PH: One of the main reasons we went to the NCAA in the first place was that they gave us a ubiquitous footprint across all of college athletics and the opportunity to reach a large number of students and athletes. Which we love. If budgets weren't an issue, I'd love to be part of each of the NCAA's 89 championships. That's not possible. But we have other opportunities. When a championship game is taking place, we can have our regional or local home office activate to support the event, even if it's not on the level of a national platform. The Final Four is the crown jewel of that. We do the Women's Basketball Final Four. We do women's softball, men's baseball, lacrosse, hockey, college football and the Allstate Sugar Bowl. We are at the other championship games activating and showing our appreciation and fandom for those sports and athletes.

NYSJ: What are the biggest challenges in trying to balance the serious purposes of buying insurance with making Allstate's sports programs and supporting marketing messages entertaining and memorable?

PH: It is a fine line to walk. One of the biggest challenges in working for an insurance brand is that I don't have a product that you can taste, touch or feel. You can't sample insurance. Also, people are not waking up every day thinking about insurance as a product. And when you do think about insurance, it's usually after something has happened and you need to put it into action. So we use these types of properties as a way for people to engage with the brand. If you look at the approach we take with our advertising and marketing messages, humor is okay. There are intersections of insurance and sports that do make sense. Yes, some of them will be tongue-in-cheek. In New Orleans, for example, for the Allstate Sugar Bowl, we paint the town blue with Allstate images. You will see out-of-home billboards, taxi-toppers, elsewhere, where we take sports terminology and iconic references to sports that also make sense in insurance. Which ultimately ties in to our 'Good Hands' motto.

NYSJ: Is there a similar challenge for Allstate's TV campaigns?

PH: There is, and we have been successful in making it work. For example, there is a spot in our Mayhem campaign ("Power Forward") where a fan of college basketball is so engrossed in watching a game on TV that he doesn't know his kitchen is on fire. It talks about March Mayhem and stresses that Allstate agents help keep you protected. So there are ways where we try to make that intersection relevant, humorous and still be able to tell our message.

NYSJ: Given the new CFB playoff format, will there be unique marketing for and on-site activations at the 2015 College Football Playoff Semifinal during the Allstate Sugar Bowl?

PH: We have been very excited about the new playoff system and are very excited to be part of it. There is a lot of interest being built around it and we certainly are going to be part of the new system in the most relevant ways that we can. We have been involved with the Sugar Bowl since 2006 so we know what works for us as a brand. We will bring back the elements that have been successful for us and that are strong for us and incorporate some new elements. The match-ups are really key for us. When you get two schools that travel well and are really engaged with the experience of New Orleans, that really helps to enhance our activations. So we are just starting to develop our plans. But people who come to the game will see a lot of things we've done in the past because, as I said, we know that they work but some new activations, as well. So we are very excited to see what happens with the new playoff format.

NYSJ: Each company has its own reason for staying with or leaving a naming rights deal, and there have been numerous turnovers among college bowl games in the past few seasons. Why does Allstate want to stay with the Sugar Bowl?

PH: I see why companies have their own pros and cons. Each company has to evaluate what is right for them and what works for them. Things change over time. Who knows what happens with marketing budgets? For us, the Sugar Bowl is not only a key tenet grounding us in the world of college football and college sports, but we like the identity it gives us. We like coming into things and staying with them.

NYSJ: Looking back and moving forward, how would you rank the 'You're In Good Hands with Allstate' motto in marketing history and does it still resonate with new and younger consumers?

PH: When Dean Winters, who plays the Mayhem guy and Dennis Haysbert go out in public, people walk up to them and cup their hands together (as in the Allstate logo). So it does still resonate with consumers of different ages and demographics, And I don't see us wavering from the strategy that 'You Are In Good Hands with Allstate.' Good hands, and the essence of good, that's what we continue to evolve and work around. And what we use to continue to tie in with sports and fans. We use messages where we say protection is our game. We work with soccer goalies, the one person on the team who can use their hands. There are so many synergies with insurance that make sense.

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