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• State Farm has signed a deal to become the exclusive official insurer of the Big3-on-3 basketball league, including branding throughout Big3 arenas in all 18 cities this summer on basket stanchion pads, center court jumbotrons and courtside LED signage. The company will also present Big3 games played at State Farm Arena in Atlanta on July 7.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• CBS Sports Digital has unveiled MVP Sports Marketing, an “initiative that will help brands build strong and sustainable engagement in local sports communities around the country.” An in-house team will "leverage CBS Sports Digital’s deep community connections through its nationwide coverage of high school and college sports and partner with brands to “develop unique multi-faceted sponsorships that build brand equity, deepen consumer relationships and drive revenue.”

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Cody Bellinger of the Los Angeles Dodgers and Milwaukee Brewers outfielder Christian Yelich have each topped one million votes in the first National League results released by MLB for the 2019 All-Star Game in the All-Star Game Ballot presented by Google. Full story here.

• With the 2019 MLB All-Star Game presented by MasterCard just four weeks off, the league has unveiled the first fan ballot results presented by Google for the AL — and the numbers are very good for Gary Sanchez, Mike Trout and George Springer. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 7-9
1. The Secret Life of Pets 2 $47.1M
2. Dark Phoenix $33M
3. Aladdin $24.5M
4. Godzilla $15.4M
5. Rocketman $14M
6. Ma $7.8M
7. John Wick 3 $7.4M
8. Avengers: Endgame $4.8M
9. Pokémon Detective Pikachu $3M
10. Booksmart $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Toy Story 4 Alaska Airlines See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul302018

Puma Deal With WNBA Builds Brand, Women’s Division, Hoops Strategy

By Barry Janoff

July 30, 2018: The summer of Puma continued this past weekend when the sports shoe and apparel company signed a deal to become a league-wide partner with the WNBA, its first alliance with a pro sports league.

Puma, which already counts WNBA star Skylar Diggins-Smith of the Dallas Wings as a brand endorser, is now able to use league’s trademarks and show WNBA players in their team uniforms in its marketing campaigns, even if they are wearing Puma kicks.

Financial terms of the alliance, which was unveiled during WNBA All-Star Game events in Minneapolis — during which Diggins-Smith wore new Puma kicks — were not shared.

Unlike Nike, adidas and Under Armour, Puma does not have a similar deal with the NBA, and is unable to show their NBA endorsers wearing their team uniforms.

The deal not only builds Puma’s hoops presence in the U.S., but greatly enhances its growth in women’s sports, entertainment and social activities.

Among the brand’s endorsers are Rihanna, Selena Gomez, Cara Delevingne, artist Shantell Martin, designer Sophia Webster and dancers of the New York City Ballet.

Gomez, Rihanna, Delevingne and Martin have stand-alone marketing campaigns.

Puma has an umbrella effort for its women’s division, “Do You.” (“They follow rules. You follow instinct. They have opinions. You know where to put them. They dream. You get the damn thing done. They follow the pack. You #DoYou.”)

“Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners,” Diggins-Smith said in a statement.

“I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”

This past June, at the time of the NBA Draft, the brand made an extensive push by signing  No. 1 overall draft pick DeAndre Ayton and top picks Marvin Bagley, Zhaire Smith and Michael Porter Jr.

Puma has since added NBA veteran Rudy Gay and three-year pro Terry Rozier.

The company also reconnected with its roots by re-introducing Walt “Clyde” Frazier, who wore signature Puma’s during his Hall of Fame career, and brand spokesman, signing him to a lifetime contract and unveiling new Puma Clydes.

In other areas, Puma deals include U.S. soccer star Jose Altidore, AC Milan, the Senegal Football Assn., the Jamaican Women’s Bobsled Team and track-and-field icon Usain Bolt.

Musician and entrepreneur Jay-Z has been appointed as the creative director of Puma’s basketball operations.

Puma also signed on as an official partner for The Basketball Tournament, a $2 million winner-takes-all competition now in progress.

“This new class of athletes embody our vision for the category,” Bjørn Gulden, CEO for Puma, said in a statement.

“Their mix of on-court skills and off-court style align with what we are standing for. We are looking forward to working with them and are convinced they will make a big impact both for the Puma brand and for our basketball business.”

Just-released Q2 and six-month 2018 finances show that, for Puma, they are heading in the right direction,

According to Gulden, “The second quarter developed positively for us with sales growing organically 15% and EBIT increasing 33%. All regions and all product divisions posted double digit organic growth . . .

“The first six months of the year showed major shifts in product trends and consumer demand, especially for footwear. But we feel that our “fast attitude” and quick reaction time allowed us to continue our growth.

“We got very positive feedback to our plans of re-entering the basketball category and both — the announcements of our new NBA players and the revelation of the product — were well received from retailers and basketball fans.”

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