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• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Jul302018

Puma Deal With WNBA Builds Brand, Women’s Division, Hoops Strategy

By Barry Janoff

July 30, 2018: The summer of Puma continued this past weekend when the sports shoe and apparel company signed a deal to become a league-wide partner with the WNBA, its first alliance with a pro sports league.

Puma, which already counts WNBA star Skylar Diggins-Smith of the Dallas Wings as a brand endorser, is now able to use league’s trademarks and show WNBA players in their team uniforms in its marketing campaigns, even if they are wearing Puma kicks.

Financial terms of the alliance, which was unveiled during WNBA All-Star Game events in Minneapolis — during which Diggins-Smith wore new Puma kicks — were not shared.

Unlike Nike, adidas and Under Armour, Puma does not have a similar deal with the NBA, and is unable to show their NBA endorsers wearing their team uniforms.

The deal not only builds Puma’s hoops presence in the U.S., but greatly enhances its growth in women’s sports, entertainment and social activities.

Among the brand’s endorsers are Rihanna, Selena Gomez, Cara Delevingne, artist Shantell Martin, designer Sophia Webster and dancers of the New York City Ballet.

Gomez, Rihanna, Delevingne and Martin have stand-alone marketing campaigns.

Puma has an umbrella effort for its women’s division, “Do You.” (“They follow rules. You follow instinct. They have opinions. You know where to put them. They dream. You get the damn thing done. They follow the pack. You #DoYou.”)

“Puma not only has foresight, they are fearless trailblazers that walk the walk alongside their partners,” Diggins-Smith said in a statement.

“I’m proud to be part of a family and a brand that supports the WNBA and all the strength, independence, athleticism, individuality and feminism we represent.”

This past June, at the time of the NBA Draft, the brand made an extensive push by signing  No. 1 overall draft pick DeAndre Ayton and top picks Marvin Bagley, Zhaire Smith and Michael Porter Jr.

Puma has since added NBA veteran Rudy Gay and three-year pro Terry Rozier.

The company also reconnected with its roots by re-introducing Walt “Clyde” Frazier, who wore signature Puma’s during his Hall of Fame career, and brand spokesman, signing him to a lifetime contract and unveiling new Puma Clydes.

In other areas, Puma deals include U.S. soccer star Jose Altidore, AC Milan, the Senegal Football Assn., the Jamaican Women’s Bobsled Team and track-and-field icon Usain Bolt.

Musician and entrepreneur Jay-Z has been appointed as the creative director of Puma’s basketball operations.

Puma also signed on as an official partner for The Basketball Tournament, a $2 million winner-takes-all competition now in progress.

“This new class of athletes embody our vision for the category,” Bjørn Gulden, CEO for Puma, said in a statement.

“Their mix of on-court skills and off-court style align with what we are standing for. We are looking forward to working with them and are convinced they will make a big impact both for the Puma brand and for our basketball business.”

Just-released Q2 and six-month 2018 finances show that, for Puma, they are heading in the right direction,

According to Gulden, “The second quarter developed positively for us with sales growing organically 15% and EBIT increasing 33%. All regions and all product divisions posted double digit organic growth . . .

“The first six months of the year showed major shifts in product trends and consumer demand, especially for footwear. But we feel that our “fast attitude” and quick reaction time allowed us to continue our growth.

“We got very positive feedback to our plans of re-entering the basketball category and both — the announcements of our new NBA players and the revelation of the product — were well received from retailers and basketball fans.”

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