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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb132019

History Repeats: Puma Signs As Official NBA Partner, Plans All-Star Activation

By Barry Janoff

February 13, 2019: In 2018, sports footwear and athletic wear company Puma signed NBA rookies including Marvin Bagley III, Zhaire Smith, Michael Porter Jr., Kevin Knox and Deandre Ayton; and such veterans as DeMarcus Cousins, Rudy Gay, Danny Green and Terry Rozier.

The also signed Hall of Famer Walt “Clyde” Frazier, who represented the company during his playing days in the 1960s and 1970s, to a lifetime contract.

The company also signed on as the official shoe partner for the WNBA, its first alliance with a pro sports league. WNBA star Skylar Diggins-Smith already was on the Puma roster.

Puma has now officially signed with the NBA via a multi-year dealing naming it an official marketing partner of the league.

The move comes as the NBA is preparing for its 2019 All-Star Game and events in Charlotte (Feb. 15-17).

Financial terms of the NBA alliance were not shared.

With the official deal, Puma can now use its NBA spokesmen in their team uniforms and appear at official NBA events, including the All-Star Game and Draft.

Puma this week plans to drop a new line, Uproar, beginning with its Uproar Charlotte shoe (pictured below).

It will also have presence on the ground around All-Star Game weekend, including parties, sports and music events and activation with its NBA roster.

Bagley, Knox and Ayton are scheduled to play in the Mountain Dew Ice Rising Stars Game (Feb. 15). Green is participating in the Mountain Dew 3-Point Contest (Feb. 16).

“Puma played an important part in the early footwear culture of the NBA,” Dan Rossomondo, NBA svp-media and business development, said via the league.

“As Puma expands its presence in the basketball market with new player relationships and a new line of basketball sneakers, becoming an official footwear partner of the league was a natural next step to help amplify the brand’s return to the category.”

According to Puma, the official NBA alliance “fosters a relationship that will continue to accelerate the growth of Puma Hoops within the sport . . . The brand will be able to curate authentic and original content that will allow better story telling of the company and their athletes.

We are thrilled to partner with the NBA to bring Puma to the next level in our reentry to the basketball market,” Adam Petrick, global director of brand and marketing for Puma, said via the company.

“This partnership is a testament to the continued resurgence of Puma within the basketball industry.”

Puma was recently named a Top Ten Sports Marketer of the Year for 2018 by NYSportsJournalism and is now being considered for Grand Sports Marketer of the Year based on voting by the public-at-large.

VOTE HERE

#SportsMarketerOfTheYear2018

In 2018, Puma Hit The Ground (And Court) Running

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