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• Per will have to make the French Open Grand Slam field as an unseeded player. "This year again, tournament officials will establish the list and ranking of the women’s seeds based on the WTA ranking," via the French Tennis Federation. She currently is ranked No. 453 in the world by the WTA.

• Per offering his Isleworth estate (9927 Giffin Court) Orlando for $28M. Includes 31K sq ft living space, 6K sq ft indoor hoops court, 2.1K sq ft garage with dance & recording studios.

• The NBA said that 40 players are expected to attend the NBA Global Camp 2018, a pre-Draft showcase scheduled for June 2-5 at La Ghirada Sports Center in Treviso, Italy, for top Draft-eligible prospects from outside the U.S. The camp will include team interview sessions, five-on-five games, shooting drills, and strength and agility testing in front of representatives from all 30 NBA teams, all under the direction of NBA personnel.

KEEPING SCORE

2018 NBA Draft Presented by State Farm Order (To Date)
(Barclays Center Brooklyn, NY June 21 (ESPN)

1. Phoenix Suns
2. Sacramento Kings
3. Atlanta Hawks
4. Memphis Grizzlies
5. Dallas Mavericks
6. Orlando Magic
7. Chicago Bulls
8. Cleveland Cavaliers (from Brooklyn Nets)
9. New York Knicks
10. Philadelphia 76ers (from Los Angeles Lakers)

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr132011

Puma Seeks A Run Into Hollywood, TV, Global Entertainment With NMA

By Barry Janoff, Executive Editor

Puma is now aligned with NMA, which has done entertainment-related work for such clients as GM, Xbox and Dunkin' Donuts. April 13, 2011: Playing with the big boys of sports, it seems, is not enough for Puma. Now, the athletic shoe and sportswear company is seeking to play with the big boys of Hollywood.

Puma, which has been worn by athletes and consumers for almost 90 years, has signed a deal with Los Angeles-based NMA Group to become be the brand's global agency of record for entertainment marketing.

Financial terms of the alliance and Puma's intended budget were not disclosed.

Puma said the NMA Group would "lead all entertainment initiatives within film, television, music, talent and entertainment public relations . . . and work collaboratively with Puma's internal entertainment marketing teams based in Los Angeles and London. NMA Group added that is has been "tasked with globally elevating the Puma brand within the entertainment industry by initiating targeted outreach and brand integration throughout film, television, music and talent relations."

"Film, television, music and celebrity are global mediums that travel the world at a rapid pace," NMA Group president Mark Owens said in a statement. "We are delighted and thrilled to be selected as the global agency of record so that we can offer our core competencies of placement, promotions, entertainment PR and red carpet events on a consistent global basis."

Among the product placement and entertainment tie-ins highlighted on NMA Group's home page include work for Heineken (on Showtime's Californication), Xbox (on NBC's Parks and Recreation), Dunkin' Donuts (on AMC's Mad Men) and Luxottica sunglasses (in The Fighter). Clients also include General Motors, HSN, Reelz Channel and the American Cancer Society.

Puma has the potential to utilize the presence of Usain Bolt in global entertainment efforts.Puma was founded in 1924 by Adolf and Rudolf Dassler. A falling out between the brothers was the catalyst in Adolf leaving in 1948 to form rival adidas. Among its high-profile endorsers has been Pelé, Joe Namath, Walt Frazier and a current deal with Usain Bolt.

Puma's alliance with NMA Group comes about a month after adidas launched in the U.S. is "All adidas" marketing campaign. The campaign utilizes such sports endorsers as NBA stars Derrick Rose and Dwight Howard and soccer icon David Beckham but seeks to put more focus on the company's entertainment side via Katy Perry and rap musician B.o.B. and its fashion aspects with Stella McCartney and others.

The NMA Group said it would utilize Puma's "many brand assets," including its global retail presence, athlete and designer collaborations, charitable affiliations, ad campaigns and activations and online presence such as Puma.com and social media channels.

"Puma is one of those rare brands that genuinely reinvented its category," Lori Kotarski Nelson, svp at NMA Group, said in a statement. "We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."

"We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."

According to Antonio Bertone, CMO for Puma AG, "We've been thoroughly impressed with the track record of NMA Group client successes. As entertainment continues to be an integral part of our marketing mix, it's important to have the right partner in place to help us reach our goals. Like Puma, the NMA Group is a pioneer in their field and we're confident that the team will use their strategic and creative thinking to build upon our strong brand equity."

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