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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr132011

Puma Seeks A Run Into Hollywood, TV, Global Entertainment With NMA

By Barry Janoff, Executive Editor

Puma is now aligned with NMA, which has done entertainment-related work for such clients as GM, Xbox and Dunkin' Donuts. April 13, 2011: Playing with the big boys of sports, it seems, is not enough for Puma. Now, the athletic shoe and sportswear company is seeking to play with the big boys of Hollywood.

Puma, which has been worn by athletes and consumers for almost 90 years, has signed a deal with Los Angeles-based NMA Group to become be the brand's global agency of record for entertainment marketing.

Financial terms of the alliance and Puma's intended budget were not disclosed.

Puma said the NMA Group would "lead all entertainment initiatives within film, television, music, talent and entertainment public relations . . . and work collaboratively with Puma's internal entertainment marketing teams based in Los Angeles and London. NMA Group added that is has been "tasked with globally elevating the Puma brand within the entertainment industry by initiating targeted outreach and brand integration throughout film, television, music and talent relations."

"Film, television, music and celebrity are global mediums that travel the world at a rapid pace," NMA Group president Mark Owens said in a statement. "We are delighted and thrilled to be selected as the global agency of record so that we can offer our core competencies of placement, promotions, entertainment PR and red carpet events on a consistent global basis."

Among the product placement and entertainment tie-ins highlighted on NMA Group's home page include work for Heineken (on Showtime's Californication), Xbox (on NBC's Parks and Recreation), Dunkin' Donuts (on AMC's Mad Men) and Luxottica sunglasses (in The Fighter). Clients also include General Motors, HSN, Reelz Channel and the American Cancer Society.

Puma has the potential to utilize the presence of Usain Bolt in global entertainment efforts.Puma was founded in 1924 by Adolf and Rudolf Dassler. A falling out between the brothers was the catalyst in Adolf leaving in 1948 to form rival adidas. Among its high-profile endorsers has been Pelé, Joe Namath, Walt Frazier and a current deal with Usain Bolt.

Puma's alliance with NMA Group comes about a month after adidas launched in the U.S. is "All adidas" marketing campaign. The campaign utilizes such sports endorsers as NBA stars Derrick Rose and Dwight Howard and soccer icon David Beckham but seeks to put more focus on the company's entertainment side via Katy Perry and rap musician B.o.B. and its fashion aspects with Stella McCartney and others.

The NMA Group said it would utilize Puma's "many brand assets," including its global retail presence, athlete and designer collaborations, charitable affiliations, ad campaigns and activations and online presence such as Puma.com and social media channels.

"Puma is one of those rare brands that genuinely reinvented its category," Lori Kotarski Nelson, svp at NMA Group, said in a statement. "We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."

"We look forward to building upon the strong foundation the brand has achieved within entertainment to further engage consumers."

According to Antonio Bertone, CMO for Puma AG, "We've been thoroughly impressed with the track record of NMA Group client successes. As entertainment continues to be an integral part of our marketing mix, it's important to have the right partner in place to help us reach our goals. Like Puma, the NMA Group is a pioneer in their field and we're confident that the team will use their strategic and creative thinking to build upon our strong brand equity."

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