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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan272014

Arsenal $250M Multi-Platform Deal Puts Puma In Charge Of Uniforms, Kicks Out Nike

By Barry Janoff

January 27, 2014: Claiming that "Arsenal have been a key strategic target for Puma for a number of years," the global sports apparel and footwear company signed what it called a "long-term partnership" with Arsenal Football, one of world's most iconic soccer clubs, to become the team's official kit partner.

The alliance takes effect July 1. Puma replaces Nike, which has been Arsenal's kit supplier since 1994.

Financial terms of the pact were not disclosed. Both Arsenal and Puma said it would be the biggest deal in the history of either party.

Industry analysts indicated that the deal was for five years, valued at more than $250 million — $49.4 million a year (U.S., £30 million).

Puma said that in addition to producing the playing and training kit for all Arsenal teams, it has acquired "wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis."

Other Arsenal FC marketing partners include Emirates Airline (which has naming rights to the club's home stadium), Gatorade, Carlsberg, Citroen, MBNA and Sterling Bank.

Arsenal, which plays in the Barclays English Premier League, was ranked as the No. 4 most valuable soccer club in the world in 2013 by Forbes, in excess of $1.3 billion, behind Real Madrid, Manchester United and Barcelona.

Puma and Arsenal said they would work together to "bring further innovation into the sports brand's performance apparel range" worldwide.

"We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own."

"Arsenal have been a key strategic target for Puma for a number of years now," Bjoern Gulden, CEO for Puma, said in a statement: "Through a clear commercial vision, a well-defined sports marketing strategy and a relentless enthusiasm within the Puma organization, we're proud to have signed this partnership with a truly global football club."

Gulden said that Arsenal represents a "major commercial and marketing opportunity to reinforce Puma's credibility as a global sports brand, and we have full confidence the plans in place to activate this partnership will have a significant global impact."

According to Ivan Gazidis, CEO for Arsenal FC, "We are excited to be partnering with Puma, a company whose football heritage and record of innovation have a strong affinity with our own. This represents another important step forward in Arsenal's progression on and off the pitch."

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