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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Odell Beckham Jr. See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jun112010

MLB Stars Albert Pujols, Andy Pettitte Show Skin, Feelings In Dove Care + Men Effort

June 11, 2010: Unilever's Dove Men + Care will continue its "Journey to Comfort" campaign, which launched during Super Bowl XLIV, with stories about men being comfortable in their own skin as told by such athletes as Albert Pujols and Andy Pettitte.

The effort will be anchored by a series of online videos that show personal and intimate moments between the athletes and their families and friends. Pujols, the all-star first baseman for the St. Louis Cardinals, will star first in a 30-second teaser spot breaking on June 11 that will roll out into a 90-second spot the week of June 14. Spots featuring Pettitte, veteran star pitcher for the New York Yankees, and others will follow. Lead agency is Ogilvy & Mather.

Dove Care + Men previously featured New Orleans Saints quarterback Drew Brees in an online spot, "Victory Shower," after he was named MVP of Super Bowl XLIV.

The push, which comes not by coincidence during the week prior to Father's Day, is part of a concerted effort by such health and beauty care companies as Unilever, Procter & Gamble, Beiersdorf, Dial and other major players to move the men's grooming category beyond the traditional landscape of shaving cream and razor blades. The companies have been using macho men such as former NFL player Michael Strahan, NBA all-star Chris Paul and football player turned actor Terry Crews (who flexes his pecks in a series of TV spots for Old Spice Odor Shield and Odor Blocker while yelling, "Odor Blocker body wash is too powerful to let this commercial end!") to sell men on the idea that grooming is cool.

"The U.S. men's grooming market was $19.7 billion in 2009 and could grow to $28 billion by 2014." — Packaged Facts

So far, the plan is working. The global market for men's grooming products is projected to exceed $33.2 billion by 2015, according to a recent study from Global Industry Analysts, San Jose, Calif. And Packaged Facts, Rockville, Md., reported that the U.S. men's grooming market was $19.7 billion in 2009 and estimates it will grow to $28 billion by 2014.

According to GIA, the growth is "primarily driven by a rapid rise of metrosexual male, innovative appealing products, growing middle class population, increased Internet connectivity and universality of prestige across the world."

Albert Pujols feels comfortable getting personal about his family in Dove Care + Men campaign.The new creative picks up on the theme, attitude and "William Tell Overture" music of the Dove Men + Care "Manthem" spot from Super Bowl XLIV, which offered a montage of the challenges men face in their lives ("Never use a map always know where you are, change a flat tire while [your family waits] in the car") with the premise, "Now that you're comfortable with who you are, isn't it time for comfortable skin?"

In Pujols' spot, which was shot in his home outside of St. Louis, he talks about his life from birth in the Dominican Republic to MLB player and family man. "From a small town to the big leagues, this is my journey to comfort," he says as photos from his life are shown on screen. "I was born back in the Dominican Republic on Jan. 16, 1980. I knew I was going to come to the United States and it was tough. I had to learn English. I wish I could have my hair back." To which his wife, Deidre, offers, "He's much sexier now with no hair. "

Pujols continues that when he met Deidre they started dancing. "And the rest is history I guess. This is where I want to be in my home with my kids and my family. I'm Albert Pujois and I'm definitely comfortable in my own skin."

The effort will also be part of Unilever's presence as the "consumer goods presenting sponsor" on Apple's global iAd platform that will be built into its iPhone 4 system launching this summer. Other marketers on the system will include Disney, Target and Nike.

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