Entertainment Marketing Group PromaxBDA Unveils Inaugural Sports Marketing Awards

PromaxBDA awards will go to the best in class in sports media marketing.July 22, 2010: PromaxBDA, a leading global association for marketing, promotion and design professionals in the entertainment industry, has unveiled plans to take its expertise into sports. The Los Angeles-based non-profit group, whose members include more than 3,000 companies and individuals worldwide, said it started to take nominations for the first  "Sports Media Marketing Awards."

The inaugural batch of awards to honor the "best, most creative work done in the field of sports media marketing," will be presented Nov. 18 at the Angel Orensanz Foundation in New York. 

PromaxBDA said the Sports Media Marketing Awards would focus "specifically on television and multiplatform work done from around the sports industry including leagues, teams, networks and video game publishers.

Among those serving on the 21-member Sports Media Marketing Awards Advisory Council are Mary Beck, svp-marketing and promotion for the MLB Network; Sean Bratches, evp-sales and marketing for ESPN; Ross Greenburg, president, HBO Sports; Tim Harris, svp-business operations  and CMO for the Los Angeles Lakers; Brian Jennings, evp-marketing for the NHL; David Levy, president of Turner Sports; Peter Moore, president, EA Sports, Electronic Arts; Steve Phelps, svp and CMO for Nascar; and NFL CMO Mark Waller.

"There's no denying the critical role that marketing plays in driving ratings and building brands within sports television," Sean Bratches said in a statement.  "This event will celebrate marketing's contribution to the success of sports programming and will provide sports marketing and promotion professionals with the recognition their work deserves."

According to David Levy, "The sports marketing community consistently creates innovative campaigns that entertain and engage the elusive younger male demographic. We need a venue for sharing best practices and showcasing the best work in the field."

PromaxBDA said that it would accept submissions for the Sports Media Marketing Awards through Aug. 27. (Full details here).

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